 Thanks for joining us at the AI Figur global summit 2019 where we are talking to one of these sponsors of the event this year They are live ties and Elaine Murphy is joining us Elaine You are general manager Europe Middle East and Africa at the company. Thank you so much for joining us. Yeah, it's great to be here Thanks, Charlotte. So live ties is an intelligent workplace platform So tell us a bit more about your business and how you help address the United Nations Sustainable Development Goals. What we have is a digital work pace solution. It is artificial intelligence combined with a fantastic data-sets analytics and user experience and we built this out Charlotte well over five years ago we had phenomenal first move advantage in terms of the market and Obviously as things have evolved we brought in the artificial intelligence side the bots etc And we've become a massive player in the artificial intelligence arena The reason we're here is obviously to start contributing to a large extent in a more collaborative environment And to start drawing out what we need to do from a net kill standpoint I don't think anyone company can do that alone Charlotte I really feel that this is the type of platform where we need to come together with a massive audience here in this space today We're really really passionate about Tech for good and AI for good and we want to be a player in this space We are already but we need to do that in collaboration with others now I have mentioned the SDGs because we've talked about ethics one instance But you've also developed a solution called live smiles. That's right, and it's about education. Isn't it? What can you tell us about it? Yeah, we actually have a couple of products in this space There's a huge altruistic side to the company So we actually have an education platform that's available in 186 companies around the globe free of charge. It's something that we wanted to give back in And we're doing the same in the wellness space and that's what live smiles is It really is a wellness platform that's enabling companies around the globe free of charge Where we're bringing together this so we're the solution provider if you like But we're bringing together the experts and people to have the conversations So an enablement if you like absolutely So as a solutions provider, how do you ensure that you build in Ethics when developing a solution? That's a tough one, Charles. And I think that it's a an ongoing Conversation, you know, we talked about and even you live seen in the keynotes this morning where we've got folks looking at the Algorithms, etc. And you know, there's a lot of bias that's already been thrown out on the table And we've had some exciting conversations and interesting conversations A lot of it is there's a human side to a company like ours and we take our responsibility seriously So we really I guess intervene at an educational level like an individual level to ensure that it's as human as it possibly can be and that there is Co-owned responsibility So we have a box platform as an example and it's an enabling Tool again where end users can very easily getting build their own bots We need to ensure that those bots are being actually built for good. So we have that conversation earlier on I feel that it's Important for companies like live tiles to actually come to the table What we have is real core values and as a result some principles that we lay down with the stakeholders In the space so any of our clients customers anybody that's working alongside us We ensure that we have some principles and guidance in situ Is that what would you like the outcome of the summit to be? I mean we had to find practical solutions. So our sponsors What's your ambition for this summit? Yeah, and I guess what the big attraction for us Charlotte, it's an interesting one was that we absolutely wanted to see some tangible outcomes When we saw that there was a lot of I guess four or five different segmented Key areas that needed focus applied on been brought to the table So even in the wellness space as an example like the health and the wellness Space we wanted to Contribute we wanted to get involved and we want to ensure that there is principles for all While we and you know, we talk quite a bit about the ethics and ai at live tiles We need to ensure that that's more of a global phenomenon that that we are we have shared principles So for me a fantastic outcome would be to most definitely have some key principles that everyone is is following You don't want overall governance. You don't want it to become a nanny state You need individual ownership. So education and play a key part there as well, charlotte. Great. Elaine. Thank you so much No problem pleasure to be here. Thank you