 what they try to do is be the two, I think he said he'll pair it for his badly, the two most informed, interesting guys at the bar. And so that's kind of what Matt and I are trying to do. There was not one, not a Bay Area sports pod that was doing that. And you know, it's a top 10 media market. And we were like, okay, look, there's an audience here for this. And other guys are doing it in other places,