 to be sure what you are writing about somebody is actually searching for it on the search engines. And the biggest search engine is anybody? Google, of course, yeah. So to do keyword research, we use some specific tools. For example, one of the most popular tools is HREFS. As you can see here on the top image, that's how it looks like. So when you feed some words into this software, it can actually tell you how many people are searching for this thing. For example here, I did put the words best laptops. That's what we call a buyer-interred keyword. Somebody who is looking for the term best laptops is somebody who is looking to buy a laptop, a good laptop. And as you can see, there are actually 59,000 people. This is the US. 59,000 people are searching for this keyword. But when you look down there at the difficulty, it is 72. That is something for a beginner you wouldn't go for. Anything above five, a difficulty of five on this software, is something you would stay away from. So that's what we call competitiveness. You have to also look at the possibility to monetize a keyword. Some keywords are very difficult to monetize, especially informational articles. For example, how to maybe plug in a bulb, or how to something like that. So you have to be sure what you are writing about is something you can monetize. For example, for laptops, somebody is actually looking to buy a laptop. So you can maybe become an affidavit to somebody who sells a laptop, for example, Amazon, and make some commission from it. So when it comes to domain hosting and WordPress, you have to be, when selecting your domain name, it has to be something short. Don't go for something very long. You have to be something people can remember easily, and something that reflects what you are writing about. For hosting, you have to choose a hosting that is reliable, maybe, and very fast. Some of the best hosting companies, for example, Site Groud, you can go for them. When you come to WordPress, you have to work with some very useful plugins. For example, you have to have your SEO. This will be helpful when you are doing SEO for your site. SEO for those who are not aware is what we call search engine optimization. We shall come to it later on. When it comes to content, the articles you shall be posting on your website, you have to work with something around 30% money articles. Those are the best, maybe, the best laptops, and about 70% informational articles. This will make your site more favorable in the eyes of Google Boats. Because if you fill your site with the bare intent keywords, they'll just see your site as something that is there to make money. So you have to work natural. When selecting the URL for a specific article, it just has to be short. The content should also be Google Ads long content. Somebody known as Neil Patel, one of the top guys who do SEO, did a research and found that the average length of an article should be around 1875 words. When it comes to the other thing is what we call Heading Tags. You have to have H1, H2, and HD. That's something technical. Maybe you can do some Google research about it. What Heading Tags do, if I can mention, is that they tell Google, the Google Boats, when the Google Boats are scanning your sites, they don't go through all the content, they go through the headings so that they can determine what actually your article is about. So you have to be very keen on your Heading Tags. You have to include your keywords in your Heading Tags. Then, of course, images. Images are very good for user experience. They are also very good for SEO. There is what we call Ad Tags. You shall actually be linking on some images, because some people are actually searching for images for certain content. When you come to SEO, this is the elephant in the house. This is what is giving most people who are doing after-rate marketing a big charge. So you have to do on-page SEO and off-page SEO. When it comes to on-page SEO, what actually SEO helps your site to do is that it helps one site to actually rank on top of the search engine ranking pages. And the most profitable positions to be is position one, two, and three. As you know, even if it's you who is searching for something, you actually click on either the first result or the second or the third. So being on the first page of Google means money for you. So when it comes to on-page SEO, you have to do what we call inter-linking. You have to link between one article and the other between the home page and an article so that you can pass what we call the link juice. Because maybe one of your articles has received quite a lot of bug cranks, so you have to pass that link juice from one page to the other page. You also have to do what we call, I'm sure, some of your links are do-for-all and the others are no-for-all. What those does is that do-for-all links are what the search engines use when ranking pages. But they usually, you know, they're no-for-all links. So your affiliate links, those which are pointing to maybe commerce websites, for example, Amazon, you have to make them no-follow. When I was starting, actually, I was not aware of this. So all my links were do-for-all. So I was sending all my link juice to Amazon. Once I ran to that, I was able to increase traffic of one of my newest site by about, as you can see in the image, the other 5,095%. This is data from another keyword research to be known as SEMlash. So when it comes to off-page SEO, you have to do what we call guest posts. You request for posts from websites, then you have a link for your blog. You also have to build what we call PBMs, private blog networks. These will just be for posting articles and sending links to your main site. SEO is mainly about links. So Google looks at your websites and how many links are pointing to your website. The other thing is you can do blog commenting. You know some blogs have comment tab, so you can comment and leave a link. But those are usually not very useful because most of the links are no-follow. But they are good for signals. Then you can do forums in your niche. You can do social media. This is for what we call social media signals. And then you can also do other one redirect. This way you can get expired domains and purchase them and then redirect them to your site. This will tell Google that maybe the former site was redirected to your site. So all that link is used will be credited to your site. The other thing is about monetization. So I have my blog. I have done my SEO. I have done my content. So how do I make money out of my blog? These are some of the ways you can monetize our blog. Actually, some of them have been mentioned, for example, by Mr. Odwell here, Google Addesense. This is display advertising. This mostly applies to informational websites. This is where you just have ads from Google learning on your website. And you are paid per impression or per click. But for most of the niche sites, you shall be featuring products. So you'll have to apply to affiliate programs. For example, Amazon Associates. There is share sale. Jumiya, the other year, started the Jumiya affiliate and Kirimoil affiliate. If your website is targeting local traffic. The other thing you can do, you can do product adverts. People can actually sponsor some of your posts and pay you. The other thing you can do product sales. Maybe you are a manufacturer. Or maybe you do sales. And you can just feature your products and sell them from your blog after you start ranking. So this is an image of one of my earliest, an image from Amazon Associates. You can see the number of clicks you are getting, the products you have sold, the commission you have sold. This is one of my first niche sites. I started it. Actually, I have not been long in this area. I started some times October last year. You have to take some time before you start making money, because there is what we call Google Sardi Box. Your blog is usually affected. It doesn't rank well in the first three months. And in the rest, you are very rocky. So after three months, I started making around $48. After another two months, I was making around $600 and that $1. And that was in March in one of the sites. And since then, it has been growing twice, twice, and so forth. So the charges in this area, one of the biggest charges is what we call Google Penalties. Google is always upgrading its algorithm. So now and then, you shall be having, for example, in August, they had what we called the Google Medic. It was affecting sites, measuring in medic niche and finance, what they call your rightful, your money. What that means is that you'd rather, you know, some people are just there to make money. For example, somebody is not a doctor and he's writing helo-article. So if they realize, if the bots determine you don't have any credentials and you are doing a blog on medical maybe, medical devices or something, those guys are getting hit. There are very many algorithm updates that have happened before. There was Peguin, which was looking at duplicate content. And there was also another one on keyword density. So don't starve your articles with keywords. Actually, some people recommend you to have a keyword density of between 2% and 3%. There's also negative SEO. Actually, one of my sites was hit by negative SEO. So don't go delivering your niche to everyone, because not everyone has good intentions. So some people can send some spammy links, for example, from XX-related websites. And those will, of course, negatively affect your site. The other challenge is cost of some extra services. One of those extra services can be, for example, expired domains. To get a very good expired domain, maybe with very authoritative links. Not all links are equal. For example, links from such websites like BBC carry a lot of weight. One link from BBC is maybe more powerful than 15 links from local blogs. So getting an expired domain with very authoritative links can be expensive. Maybe costing even up to $10,000 or around there. So that can be a challenge for beginners. But you don't have to worry. You can just start with the basics. You just have hosting, which, for example, will cost around maybe $70 per year, domain $10. So with around $100, you can actually start a niche website and then start growing day by day.