 Yeah, let's go to custom audiences and we'll start here. So we're going to simply create two audiences One audience is going to be those who land on your landing page, but don't opt in The second day Dave. I'm sorry. Good question. Are you recording? Yes? Yeah, so the two audiences those who land on your landing page, but don't opt in Okay, and then your second audience that we're going to create are those who actually opt in So those who actually become leads. That's our second custom audience So what we'll do is we'll just click on this button right here create a custom audience that first blue one and Then this is going to be from a website But here here are all the different forms of audiences custom audiences and this is what I try to stress the most man This is where your money's at the money is in retargeting your custom Audiences, but then also your your big money down the line as you really start to spend money on Facebook And you start to really crush it The real real ROI is in your lookalike audiences But you're not you're not there just yet in order you need to be there But the lookalike audience starts from a custom audience But we won't go into those details right now But it but the custom audience is what you want to start building because the custom audience is what you'll start is what you'll be retargeting Okay, it's only in the beginning as you run your ads in the very very beginning where you're running it to a cold market But after a few ads you have people that are clicking You have people that are coming to your landing page but not opting in for whatever reason Maybe they clicked your ad they came to your landing page But just didn't have the time to fill it out whatever things happen that person could have been driving That person could have been cooking dinner and foods burning on the stove You don't a million things can happen why could can be a reason why they didn't fill out the form, right? You got to the page, but they didn't opt in Right, that's website and and that's an audience that you'll be retargeting and showing them future ads So so website is what we'll go off of right now, but then there's also a customer list So if you have a list of a bunch of people that that have done a certain thing Maybe you have a customer list or maybe you have a list of people who just who opted in and downloaded a book That's a list. That's an email list You know to create custom audiences around List I had a list of a bunch of customers I can create a custom audience around that list and only run ads to them Nice, you know, so so the the big the the the the the popular ones here of what Everyone really creates audiences around is website those who land on specific pages of your website Which today we're gonna do two of them your landing page and your and your think and your and your thank you page That's website customer lists is also popular a lot of people will do that if you have an email list If you have an email list that's customer list, but then also it's video Video is is the most popular. So it's those three website customer list and video It's the most popular so video is simply Create audiences around those who are watching your Facebook video ads So as you start to put out video, then you can start tracking those who watch a percentage of it So if you if you put out a two minute video, we can create a video custom audience around those who watch 10 seconds of it those who watch 30 seconds of it those who watch a minute of your two minute video we can create an audience around those people and so It's really website and video where your money's at because as you start to build those custom audiences of people engaging You start to retarget them and build even more trust And so that's exactly exactly well not exactly, but 99% Similar to my YouTube channel The only reason why you reached out to me, bro is because you probably seen a few videos of me on YouTube. Yeah Yeah, that's the only reason that's why I tell people all the time I say it on my videos all the time the only reason why you guys are here because you keep seeing me on video It's the only reason it's video. So that's a form of retargeting because all I'm doing is showing more video to people who are watching my other ones and that creates a Form of authority it creates trust. It creates that whole Psychological aspect of you thinking you like me thinking you know me thinking you can trust me Because you keep seeing me on video That's video over here. So custom audiences of video is that that type of power effect Where I'm now able to show my next ad to the person who watched my last video I'm able to show my third ad to the people who watched my last two videos I can show my fourth ad to the people who watched 25% of my last three videos Like that's what creates that omnipresence where every time a person's on Facebook. They keep seeing Dominic Like damn the guy keeps showing up on my news feed. I don't even know him. I'm not Facebook friends I don't I don't even know he has a business page But I keep seeing him show up because all you're doing is retargeting that person because they're watching your previous ones Right, that's custom audiences on the video. That's where you'll spend a lot of time That's where you'll get a lot of money is retargeting. So let's do the website Let's hit next right here and all we're gonna do is grab We're gonna we're gonna do this a couple times because we have to set it up a couple different ways But this is this is the base. This is this is this is way number one This is audience number one and this is gonna be simple Website visitors. So if you hit that drop down all website visitors We're gonna hit the drop down and go to specific. So right there where it says all website visitors hit that drop down and Go down to specific So this is gonna be very very specific and let's go the max is 180 30 Just take turn turn it to 180. Yeah, change it to 180. That's the max 180 So and then and then all we're gonna do is go in go into the cartridge page go to your landing page So open up that tab on the landing page and all we're gonna do is double-click that link at the top All we need is Dominic to the right. We don't need the HTTPS. We don't need any of that We just need the URL. So just get Dominic white cart. Yeah, get that part And as we integrate your domain, this is gonna change because that domain is gonna change right, right, so we'll have to come in here and update this but We'll we'll we'll be able to do that for sure. So go ahead and paste it in right there at least one of these values No, leave it leave it as contains leave it as contains and just paste in that link Okay, hit the drop hit that blue. So hit that hit that blue right there. Yeah, click on that perfect. Okay, cool So here's a very specific audience. This is an audience of people who landed on this page But did not land on your thank-you page. So go to your thank-you page Grab that URL everything except for the HTTPS Grab everything and let's bring it over. So now what we're gonna do is we're gonna scroll down and we're gonna exclude Exclude people so go ahead and click that and then scroll down and go ahead and change the 30 to 180 Change the all website to specific And all we're gonna do is simply paste in that link So hit the blue there you go and then scroll down and and and this one's gonna be named You're gonna name it whatever you want, but this is this is simple. This is landing page visitors only Landing page visitors only and I'll put only in parentheses landing page visitors only or Yeah, in parentheses. Yeah Yeah, only perfect So What you'll want to do for sure is you'll want to get more specific like as you start to build this out What landing page is that? You know what I mean? So you'll want to get more specific once you find out what that page is gonna be for or who it's gonna be for whatever Because as you come in here and look at the list, you're gonna see landing page visitors and you're like holy shit What what what landing page? Yeah, like once you have 10 15 20 of these damn things going you're not gonna know what what's what so Right, you'll want to be very specific in the in the naming of all this stuff And so just do that you can do that in the future you can change that and you can change the name whenever you want as well So so this is landing page visitors only so go to create audience and That's our first custom audience. So now what we're gonna do is let's go create another one so create audience and This one's gonna be around custom audience since you already have the the link Copied this one's gonna be simple all website visitors. Just go and go to specific always do specific. So hit that go to specific Change the 30 to 180 and then paste in that. Thank you page link So this right here click the blue hit the blue right there always hit that drop down always hit that blue and then scroll down No one to exclude. This is simply leads So again, you'll want to know when to exclude No, there's no one there's no one to exclude. So that's out of that So audience name these are people who landed on your thank you page So you'll be one of you'll want to get very specific on what type of lead this is Any page I would put I would put leads like their leads like like but but again what leads, you know They didn't land on the landing page they landed on the thank you page Oh, so so this is this is leads, you know landed on thank you page, you know leads so again Just come back to this and and get more get a little bit more specific on what Thank you page that was you know what I mean? Okay, so go create audience and those are The the two most important audiences had done so in your ads as we go and run ads in in our next couple calls Everything is about retargeting like you'll start to you in the beginning You're not gonna have anyone to retarget in the beginning your first few ads It's not gonna be a huge audience of people who landed on your landing page just yet In the in the beginning a few in in the first few ads You may not even have a ton of people and on the lead in the lead audience just yet But but the landing page visitors visitors only in In the beginning you won't have to retarget that that audience but after after after three to four ads You should now have some traffic on that landing page. You should also have some leads at that point So so what I'm saying is from ad let's just call it ad number three ad number three and on from ad number three To add number three hundred you'll always retarget the landing page visitors Okay, these are people who have landed on the page, but haven't opted in and We set that parameter very specifically. They have not landed on the thank you page, right? We excluded anyone who has has landed on the thank you page. They're not on that list, right? Those are landing page visitors only, right? So that's an audience. You'll always retarget you'll always retarget And then the leads from ad number, let's just call it ad number three and on the landed on thank you page leads That's an audience that you'll always exclude So as you start to run Facebook ads for the same damn thing, let's say you're offering a free PDF Or let's say you're you're you have one product and that's what you're you know running Facebook ads for Well, if I opted in it's like dude, I'm a leader ready. I landed on your thank you page You don't need to show me more ads, right, right? So so that's an audience that you'll always want to exclude In the future, which we'll get to that on our next couple calls But but that's that's our custom audience. Okay, so now let's set up a custom conversion So now let's click on the dots to the left. Let's go to the events manager Yep, right there. We'll go to events manager And we're gonna hover over the blue triangle to the left So this blue triangle right here to the left just hover over it and we're gonna go to custom conversions Okay, so this right here Do you know what a custom conversion is? Um, it focuses on specific people, right? Well, here's the deal go to your go to your landing page real quick open up the tab You got your landing page and then you got your thank you page Here's really here's really just what what a custom conversion is really for Let's say you're running a land. You're running a facebook ad. You're getting me to click learn more. I come to your landing page There's your landing page right here, right? So the goal is to get people to see our ad click learn more and come to our landing page. That's our goal What's our ultimate goal? That's what facebook wants to know Our our ultimate goal is to get people to land On the thank you page go to the thank you page click on the link of the tab right there This is our ultimate goal our ultimate goal is to get people here That's what facebook wants to know That's all they want to know They they they need to know the link to the to the landing page. That's what you put in the ad So they click learn more they go to the landing page. Yeah, that that that that that's easy But where are you really trying to get people to that's what facebook wants to know They want to know the ultimate destination. What is the ultimate goal? And the goal is to get people here if I can get people to land here Then I've achieved my goal and the money was well spent Because I captured a lead anyone who lands here is a lead bottom line facebook wants to know this link So What we're going to do is we're going to copy that link right at the top We're going to copy that one It's all about this thank you page So we're going to copy that link that url and then we're going to bring you over here so create custom conversion And we're going to simply name your conversion and this is simply its leads Obviously we want to be more specific on the type of lead But you can always rename it But this is leads. This is leads bottom line. This is leads. So Again I don't I don't mean to keep repeating it But for sure just get more descriptive with that because you're not going to know what lead it is You know what I mean? So so hit the all what all your actually know select your own category right below select your own category And let's go ahead and put it in the lead category as well. So hit that drop down recommended And this is going to you we're going to scroll down until we see lead These are all the different custom conversions. So a custom conversion is is is an is an actual action Like what is the ultimate action that we're looking to get people to take Is it initiate checkout? Is it purchase something? Is it to opt in and become a lead? Watch hit that drop down. Is it to get them to schedule an appointment? We can run facebook ads Strictly to get people to complete a registration Or we can run facebook ads to get people that are likely to add their payment info into our payment form So it's very specific very very specific. What in the hell are you looking for? Right, that's what facebook wants to know. What's your ultimate goal? And so if we were selling a product what scroll down you got purchase You know if we're selling a physical product or even a digital product, whatever if we're selling a product You got purchase So I could choose purchase run a facebook ad and facebook will find me people likely to make a purchase Had to get real estate agents to schedule an appointment with me I can run schedule And and and and tell facebook. Hey man I am looking to get people to schedule an appointment. So this event For optimization is going to be schedule And the link that I put there Would be the link to my thank you for scheduling page So as I go to your calendar and I enter the date and time on when I want to schedule And I click the button schedule now And then I'm taken to a confirmation page just like you when you go to my calendar You go to my calendar you scheduled today's call You put the you put the date you put the time you put your name you put your email You click schedule and then you're and then you're taken to a thank you for scheduling page. That's my confirmation page That link is what I have set up over here under schedule Right. So so if I wanted to I can run ads and get people To schedule a call because that's my main objective and I can go schedule I'll put the link to my thank you for scheduling page, which is my quote-unquote thank you page Right. It's a it's the same thing. It's my thank you for scheduling page and I can run ads for that So it just depends on what you're what you're ultimately trying to do Are we trying to make a sale? Are we trying to get a lead? Are we trying to get people to schedule a call with us? That's custom conversions And so that's why most don't Achieve their goal of facebook ads because they never set this up. They never tell facebook what their ultimate goal is They'll just run a traffic ad Or run a deal view ad they because it's a video they think they got to run video views They just run video views. It's like dude. That's such a waste of time waste of money Because our goal is to capture a lead or or our goal is to make a purchase Right. We have to run that type of ad So this is custom conversions We're going to go lead and then simply get out of there click out and just paste in Your thank you page link So that would go right at the bottom in the rules. So right below you got ad URL keyword That's where that link goes. That's the thank you page link Now again, that's why you always want to double click it because you don't need that https You got to always so x out of that Go back to the to the page The tab at the top the thank you page So just x out of yeah, yeah, get rid of that. So go back to the thank you page See, so what you did is you just simply copied it from Actually, you didn't see the htt you copied it from right there because you copied it from right there You copy everything. That's why you got to double click it open it up and then just get that part Okay So this is what goes there And that is your custom conversion. So click on create So now as we go and run our facebook ads hit done We're we are simply running one goal and one goal only it's conversions to capture leads Bottom line. So now here's what you got to do. Here's what's very very very very important We just completed that Now what we got to do is we got to go back to the thank you page Let's go back to the thank you page the tab at the top Refresh this page Look our facebook pixel right now says number two right number two refresh the page Now it should light up Number three perfect click on it and now you should see your custom conversion event leads Oh, nice. You just created that So now as we refresh facebook, I mean, excuse me as we refresh this page so facebook can read it for the first time Then we go back to the ads manager. So go back to the to the conversion tab Go back to Yeah, that one events manager now refresh this one that inactive should go active Nice perfect. So now you're good now. You're good to run conversion ads But one thing we need to do is we need to get that domain Because the next step is to integrate the domain with kartra and integrate the domain with facebook Okay, so we have to get that part done Okay, but but this is how you create custom audiences This is how you create a custom conversion. There are two different things the custom audience are just are really for only Audiences that you want to build to either retarget and show them future ads because they've engaged with your previous ones Obviously, that's what put them in the audience in the first place. You watched my video That's why you're in my custom audience. You clicked on my ad and you came to my landing page That's why you're in my custom audience. So these custom audiences. They're only they're only for people that are engaging, right? So the custom audiences I'm either going to leverage and use to show other ads to or again in the lead Audience i'm going to always exclude them from seeing future ads That's that's the custom audiences, but then the custom conversions. That's the ultimate goal So whatever your campaign is in the future schedule purchase Leads whatever the hell the objective is. That's your custom conversion So you'll come in here You'll set up a custom conversion around that action around that activity And and that's that's the custom conversion Because as we go and run the ad we need to tell facebook about this custom conversion We do that in the ad set level which is step two when you're running the ad which we'll get to But um two different things two very very important things But what's missing is the integration of the domain. So we need to do that next Yeah Okay, so any questions on the on the custom audiences or the custom conversion No, I just not need to really purchase that domain name. You know what let's do Yeah, yeah, we got to purchase that domain name. Um And then and then also let's do let's do one more Let's do one more go to karcher go to go to karcher. Let's let's let's create one more page real quick Because I'm going to have you create an audience around this page as well. Hit the green one Let's create a page and this is going to be It's going to be a thank you page, but this is going to be a thank you for scheduling page So as I go to your calendar and I schedule a call I'm then taken to this page right after So whatever may be again, you can always change it, but let's let's let's for sure Let's for sure do this This will be yeah, thank you for scheduling Or yeah, thank you for scheduling. Thank you for scheduling page or whatever Okay, so so what we'll do real quick is We'll put in the actually it it doesn't necessarily need to be in a category because that's going to be So just hit this hit the category select category and just put no category Because it does this is this is general this is for anyone who's scheduled scheduled on a point with you So it's not just for a client funnel or anything like that. So select site hit no site and then just create So again, we're coming to it Coming into a new page for the first time The first thing we're going to do is hit the settings to the left And let's just change out the sco parameters Change out that um in fact, thank you for scheduling is good. Thank you for scheduling is good Sometimes sometimes the default is is good because that's all I need them to do here is is you know, thank you for thank you for scheduling So you can leave that or you can always change it and then hide it from search engines as well Like no one needs to find this page and then just click apply Okay So just make sure you always click apply always click apply over here to the left And then um and then and then we'll go settings again and then we'll add let's add that pixel real quick So let's go to um our pixel Yeah, let's add that that pixel So um Go ahead and go to facebook and grab that pixel again So over you could open up any one of them actually So yeah, you can grab right here add events Perfect and then from a new website Perfect, so The pixel needs to be on the page before we can even set up a custom audience or even a custom conversion So yeah, this part's important So go to paste it in there Click apply And then um and then save progress publish live Customize the link And then return to dashboard or actually customize the link Copy it and then open it up So facebook can read that pixel So let's publish live. Let's customize this link And I'll just put you know, thank you for scheduling Perfect. Okay, cool So let's copy this. Yeah, check that copy that open that up and then um and then and then we're good And when you when you copy and open it up a new tab, you can always copy the whole thing if you want Um, okay, it's just it's just that's all we need when we set up the custom audiences and custom conversions But we open it up in a new tab. Yeah, you can just copy the whole thing Okay, so let's paste this in let's open this up. Let's check that pixel helper Make sure that that's our pixel So go ahead and hit that pixel helper. So there's our correct pixel. Perfect. Oh two four six. We're good Okay, so here's what we're going to do now We're going to copy the link at the top. So let's just copy double click it so you can open up the whole thing Just grab just dominate. Yeah, just dominate all that to the right So just copy this and this is going to be another custom audience. We can set up a custom conversion as well Um, in fact, we'll do both we'll do both, but the custom audience is really the most important. Um So let's go back to the events manager and let's just go back to audiences. So, um Actually, we could do the custom conversion first. That's fine. Let's do that Let's do the custom conversion. So since we're already here. So hit the blue one Um, name name your conversion. This is going to be scheduled appointments scheduled appointments um So again, this custom conversion it's only necessary If and when you start to run facebook ads to get people to schedule an appointment Mm-hmm. Okay, right. I think there'd be great resources. So oh heck. Yeah, bro. Heck. Yeah. Heck. Yeah So, um hit select your own category And then hit the drop down and go down to schedule There we go. Perfect schedule. Okay, cool. So we're going to go with that one and we're going to paste in That url right at the bottom in the rules. So it's going to go right there paste that in hit create and You're good. So now go back to the cartridge page open up that tab The thank you for scheduling page open up that that tab there you go refresh this page. Remember This is always for the custom conversion um Check that pixel make sure that that now says schedule Scheduled appointments bam. So we're good over here now go back to the events manager the custom conversions one and refresh this one bam Perfect, you're good. Okay. So now let's click on the dots to the left and let's just go to audiences we'll go ahead and um Go ahead and set up an audience around this this link as well So audiences and the reason why the custom audience is important for for this specific link is because again If i'm running facebook ads And i'm getting you to opt in to become a lead okay Now you're in the audience of of of thank you page leads now i can exclude you from seeing future ads But if you find it the next step and you've actually scheduled a call with me It's like damn I need those people in an audience as well because I want to be able to exclude them also From seeing future ads. They've already scheduled a call. Why they gotta keep seeing my ads Right, so that's why this audience is so important. You'll be using it to exclude from future ads Okay, so let's create audience hit the blue one And we'll just go we'll just go custom audience again And website we'll go website And then um, we'll just follow the same thing so hit next And then go ahead and and all website visitors change that to specific And then change the 30 to 180 And then just paste in that link So this is An audience named and hit that blue there you go hit that blue here you go Okay, so scroll down no one to exclude. We don't need to exclude anyone. We just need to name it. This is this is scheduled appointments You know people who have scheduled an appointment scheduled appointments Perfect create audience Okay, cool. So When you create the audience you can hit done nothing needs to be refreshed It's only being refreshed when you when you create the custom conversion So so now now you have you can minimize this top part So hit that that drop down to the right Just so you can see everything below to the very very right you got that little drop down right. Yeah, that one closed Yeah, hit that just there you go. So now you can just see a little bit more. So now you have scheduled appointments Landed on thank you page. Those are your leads and then you have you have the one below it Which is website or landing page visitors only So see if you can scroll down a little bit right there Can you scroll down? Yeah, maybe just check the box and see if you can just scroll down That's weird. No Oh I wonder why I see it, but I can't really see it Yeah, so it's just if you just click in there and maybe try to scroll. Can you click? Click can you scroll down right there? Nope Can you minimize this top part any any further the new usl you use ltv like can that That drop down that doesn't close it out or anything Yeah, okay, so That's kind of hit that columns to the right see if that shows you a different view Yeah, it's all good, but it's right below that's the landing page visitors. Yeah, we know is there so Yeah, so three custom audiences man And then you're and then your two custom conversions and those custom conversions You'll always want to like test them like really it's not the appointments I mean you can you can start running ads for for an optimized for conversions for appointments But it's also good to just simply run for leads like if you're going to start going after like real estate agents, for example Maybe some type of ebook or maybe opting in to see a training video Right, they they see your ad They they click the button they go to your landing page They opt in to watch a training video on how you were able to get a real estate agent 47 leads in the last four hours And now they're opting in to watch a video like that's a lead Or if i'm opting in to download your free ebook or some pdf or seven ways to get more clients on social media If you're a real estate agent, right? I'm just clicking to download your free ebook That would be lead So majority of everything you're going to want to run an ad for is is is a conversion ad for leads Which is what we set up that's that's around your thank you page But but again, what we set up the second one was appointments So you'll have that ability as well to to to simply To simply run ads but but that's a little bit more I wouldn't do that right right now because In the beginning no one knows you like as you start to run these ads no one knows you So not until you start to build the pixel the data. It's not until you start to build custom audiences Around that data. It's not until you really start building custom audiences around those who are watching your videos When you can then start going for appointments because if I saw your last seven videos Okay, maybe they're a little bit more comfortable. Maybe they keep seeing you now you built this authority Now you built this credibility. They keep seeing you Now now if you're talking hey man, click the button It'll take you straight to my calendar where you could schedule your best time I'd love to help you and help you take your real estate business to the next level on social media Like if you're putting out ads like that at that point seven ads later Then okay, and you're retargeting You're retargeting people, you know who who engaged in your last seven ads Right, you're retargeting Then people may be scheduling appointments because now they're more comfortable. They've seen you a million times already At the very beginning no one knows you so going for the appointment is not really the best bet So you'll want to come out the gates giving away something for free Something of value for free first Yeah, and that's where my whole ebook, you know came around I started giving out that Just to capture the lead and then once I have that lead then I can leverage my email automation To build even more rapport more credibility more trust and like and and all that Through my email automation and that's where I get them to schedule an appointment So not running ads to get people to schedule appointments I'm running ads to get them to download something of value for free And then I'm getting them to schedule an appointment either on my thank you page or In the 57 emails that I have ready to go out 57 days later, you know, I mean so so it's it's in that email sequence where a lot of your appointments will be coming You know for a thank you page or from from the email sequence But I wouldn't necessarily run ads to get a point to to try to shoot for appointments right away Mm-hmm, you know what I mean So, okay, so that's custom audience Yeah, yeah, what are you familiar with fiber? Oh, yeah, absolutely. Yeah, bro like like for sure like I'll send you a link just so you can get a discount on your next order Like use me link just so you can get a random discount. It's worth it Yeah, I used fiber for my ebook Back in 2018 like I like I'm gonna give myself credit for it because I wrote I wrote the whole damn thing But I used a ghostwriter to at least start it for me Hmm, like I reached out to a ghostwriter spent like 25 bucks had the person write me four pages I gave them the topic I had them just go off and and and and do four pages And then I turned that four pages into 55 Because I just added I added a bunch of stuff. I added images. I added freaking my two cents I added a table of contents. I added a resource page So I just added a lot of fluff that made it look good And and and more credible right now. It's a 55 page freaking book You know what I mean, but but it started 25 bucks from a ghostwriter on fiber Nice. So so I would reach out to them and tell them the topic Tell them your subject and or or the title of the book or whatever you're thinking and just the subject And have them just go off and and write a few pages for you Okay, like and and once they start it then you can elaborate from there and turn it into something, you know Big and and I always tell people man spend some time on that spend a little bit of money on that because that becomes your bait Yeah, like no one comes into Dominic's world unless they're coming in by downloading the e-book You know, that that's how I would play it. That's how I did play it You know the download the book first and then they're in my world And once in my world, then I can then I can hit them with email automation And get them to schedule a call that way You know so So the homework for today bro is to is to find your domain get that domain That's the domain. We're going to be running ads too. That's the domain. We're going to be integrating with kartra So so think of a domain and then on our on our next call We'll integrate that domain into both those platforms and then be be on our way from there Okay, okay. Cool. Cool. Sounds good So this one was custom audiences and custom conversions and I'll send you the recording later on tonight and then just schedule your next call when you can All right, thanks a lot. Oh, oh, hey, is it okay? So uh this week Yeah, heck. Yeah, bro. Heck. Yeah Let's get let's get it in as soon as possible Right, right, right. No, I'm excited man. Thanks a lot. I appreciate for sure D. Thank you. I'll talk to you soon All right