 So, we move on to the concluding steps of making that superb small business e-commerce website which is a web application for the internet and we have those steps 7, 8 and 9. These steps deal with driving traffic to your website, bringing in people, bring lots and lots of people and convert those visitors into customers. The second aspect of that is that you may have to have to make your website grow, measure. Remember one thing which one of my instructors told me, what you cannot measure, you cannot manage. So, you have to measure, you have to grow your website, your business, your potential, your career. So, let's now deep dive into the details. Drive traffic to your websites. How can you bring people? Now, remember one thing that a web is not like a cable TV where you maybe have maybe 100 or 200 channels so people are switching the channels and they will ultimately come to your channel. That is not the case for a web. For a web, there are maybe 100,000 million websites and it is no chance a person is going to randomly land on your web application, on your website. That is very unlikely to happen. So, you have to make yourself known. You have to put in the content because the things spread maybe faster than a forest fire as this spread using a word of mouth as the videos or the news gets viral. They get viral based upon the social media. So, if you have excellent content, if you have valuable information, if you have useful products, you provide good service on your or through your web application, then that is going to spread. You can also run promotions. You can also run email campaigns also. You have to bring in customers. Now, the advantage of email market is is multi-faceted. You can send emails which don't cost a lot of money and but don't spam. Don't spam. Remember that. And you can get it through and the messages are appearing on the screens of the people who are looking at something which is of their interest. So, your message is getting through and you bring in the visitors and convert those visitors into your customers. Other thing is generate the leads. So, how you generate the leads? You have to make people compel and convert the visitors into your customers using their registration information and using call to action. Offer something to your visitors. Maybe if you give them a newsletter which provides them the latest rates of certain items, they will share their contact information with you. So, it's a win-win combination. So, that is the point, the call to action, collect email addresses. That is the point over here, call to action. Offer them something. Give them a newsletter, okay? Give them a newsletter. And in return, get email addresses and convert all of this to your benefit. How do you generate the leads? There are different ways of generating the leads. You send the material only to the relevant people. You send the material which is relevant and you send the material. Try out different times of the day. Try out different days of the week and look at the response. There are tools available which will help you quantify your visitors. Give them reading options in terms of text, in terms of multimedia content, in terms of videos. And what you get in return, put a name. When you send an email, put your name, put a company name. Don't send anonymous emails. Never send that. And build that list and capitalize on it. And then finally, the ninth point over here is grow, improve and grow, right? And for this purpose, you have there are many tools available, which will do analysis for you of the number of visitors. And make your application mobile ready. Make your application mobile ready. The reason being that the mobile, as I've shown you in the beginning, the percentage of mobile users is much higher as compared to the percentage of the internet users. Use reference, okay? Use e-commerce and look at which customers you can be converting into profitable customers and look at which visitors you will convert into customers. Target for e-commerce. Now, remember one thing when we say e-commerce, it does not means only selling the products. It can be services also, or you may not be selling anything at all. When you have the customers coming to your web application, you can generate a lot of revenue by advertisements, right? And the list goes on. It's up to you. My objective is to give you the tools, to teach you, to give you the background, to prepare you to be creative and to be profitable. Best of luck with you.