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Now What? - 3 - How COVID-19 is Accelerating MarTech

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Published on Apr 12, 2020

Now What? is a panel discussion series about how the present and future of healthcare marketing are changing right before our eyes due to COVID-19, and what to do about it.

Episode 3 features Paul Griffiths, general manager for digital health solutions at Perficient, Kristi Ebong, SVP of corporate strategy for Orbita, and Chris Hemphill, director of client AI and ops at SymphonyRM, and Jared Johnson from the Shift.Health Content Network.

This episode is a digital deep dive looking at how COVID-19 is accelerating martech strategies for healthcare organizations and offers insights on topics such as:

1. What are we learning about the digital healthcare consumer experience from the COVID-19 pandemic? What learnings do we need to remember after the pandemic?

2. What have you seen with chatbots and voice in response to the outbreak? What do healthcare leaders need to keep in mind about these technologies as the pandemic subsides?

3. What have we learned about CRM platforms during the crisis? How should this affect our CRM strategy after the pandemic?

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