To learn more about Paired Comparison Analysis, see the article at www.mindtools.com/pairedcomparison.
Choosing between Option A and Option B can be difficult enough, but when you need to consider Options D, E, F and G, too, making the best decision can seem impossible.
This is where Paired Comparison Analysis can be useful. With this tool, you can compare all your options systematically, so that the most important will stand out at the end of the process.
To find out more, watch this video.