 Is it possible to make a lot of money? Authentically that was the question I was asked by someone and I'd love to share a couple of thoughts with you about this So whether you want to make a hundred thousand a year a million dollars a year ten million dollars a year Whatever it is. How do you do it? Authentically, okay. Well a couple of points one is You can do it authentically or you can do it in authentically But both are possible to get there and I'll just give you a couple of dichotomies as we go one way is you Can focus on the value to the customer Versus focusing on the profit to yourself most people who try to make a lot of money are focused on the revenue and the profits To themselves and what happens is they see the customer as a means to an end the customer becomes Their stepping stone toward making a lot of money Versus if we focus on the customer and says how can we get to know them better and Provide a service or offering that they just absolutely love and the way that it's delivered the customer service experience It's just it's wonderful They will naturally want to tell lots of people about it and that's how we scale authentically you see Versus focusing so much on the revenue and the profit We're using people to make money That's dangerous, and it's not authentic, and it's Usually doesn't work anyway. Okay second point You to make a lots of money to make lots of money period you need to sell a lot of units, right? Let's say you have a hundred dollar product a hundred dollar online course Let's say and if you sell a thousand Sale you make a thousand sales of your online course each month You have made one point two million dollars a year just a thousand sales a month of your hundred dollar online course You're making one point one point two million dollars a year And then you you know pay your advertising costs and your and your team you end up with who knows me I eight hundred thousand a year you pay your taxes whatever ends up with let's say five and a thousand a year So you still have a lot of money left, but how do you how do you get there? You need to sell a lot of units right a thousand a month. Let's say You can get there by either push or pull When you do push marketing, which is how most marketers will teach you you will learn how to use hype you will learn how to use scarcity and Pressure and even deception and manipulation to get lots of people to buy and to buy again and again from you And it does work. That's why so much of marketing training is out there that teach these things because it works but Can you sustain that will your conscience allow you to sustain it? Will you be regretful later in life, which I've already been regretful having done some of that stuff early in my career You know, I burned out wish I didn't do it no matter whatever the money I made I wish I didn't okay The other way of doing it instead of push is pull You have a product and your marketing is so good That people naturally want to spread it's it's put your polling based on the demand from the market is pulling you forward Okay, and that's really how we scale authentically thirdly as We scale are we able to scale our caring? Because you have probably experienced businesses that started out as a one-person business and like you were their only client Or you are one of their few clients and they cared so much about you and they did and then once they got busy Once they have lots of clients now now they don't care about any client because they now they have so many clients That's a danger now. I'm speaking to myself as well because right now I'm in a phase where I do have to attend to a lot of people but To to scale the caring is tricky because either it means that you You use you you need to build a team that cares as much as you do and by the way, how do we do that? We do that by building an audience that is genuine and loyal to us when we build a fan base that are true fans It's much easier to recruit Great team members from our true fans then because then they're already on board with our mission They already have seen how we care. They've already and they're probably already emulating that kind of caring in their own life Or in their work So you to scale your caring you got to build a loyal and true fan base first Who who are based who are connected to you based on values? Okay, and then finally? Now versus the future. This is important If you're thinking about money all the time Oh, I'm gonna imagine what I could do with a million dollars a year. I could give to this charity I could support that cause I could go on these vacations You're where is that created? That's created in the mind. It's not created in the heart Now you might say well the mind yeah I want to support these charities, but that's still in the future your ego is saying Oh, I want to have the control of being able to support this charity that charity your heart is in the present Your heart is saying how can I bring more love today? How can I bring more courage right now? That's what your heart is saying, right? That's what our hearts do our heart is very present the heart is beating right now Our minds are often in the future or in the past, right? So now versus future so if you're focused on the million dollars a year You're focused always on the future. You're very mind driven But if you come to your heart, you will say how can I care for my client even more today? as I write this email as I have this meeting even if I'm doing my bookkeeping and doing my taxes How can I bring more joy into the moment? That's a now that's being present and if you are present now You will tend to create a great future But if you're always in the future, you don't tend to bring your presence now Which ironically does not create a great future The spiritual traditions that you know that have stood the test of time have taught us to us the Bhagavad Gita says To to action alone. Do you have the right and never at all to its fruits? Let not the fruits of action be your be your motive instead And I'm not getting the quote quite right but to paraphrase a quote basically says You are only allowed to focus on your action If you focus on the fruits, God may or may not take you the fruits Life may or may not give you the fruits of your labor But what you are for guaranteed for sure you have is this moment and what you can do in this moment So if you focus your joy and your courage and your love and your creativity in this moment Then you tend to create good moments and good moments tend to lead to good labors or sorry good fruits and good futures Jesus said Seek ye first the kingdom of God and his righteousness and everything else will be given to you What does that mean if I could translate that into you know for those of you who don't believe in Jesus? I'll translate that seek first your higher values and Implementing that in this moment and everything else will take care of itself Whether you are doing the boringest thing in your business or whether you're doing something intimidating and exciting and whatever It's boring exciting if you bring your presence to this moment and you do it. Well Then the future tends to be good to let the future take care of itself So how do you make lots of money? authentically you focus on being authentic and caring today and Tomorrow and every single day you focus on that and then your future tends to take care of itself because you will build around you A bunch of people who care about you you'll build an audience who love you And when you have an audience who love you that is the most secure investment because you can sell anything you want And that they and they will trust you. Okay, so I hope this helps and Any comments or questions? I'm always open to your your thoughts. Take care