 Yeah, so I'm Mike McMillan. I'm here to talk to you guys about SEO. Does everyone in the room understand, at least at a high level, what SEO is? Show of hands. What's SEO? Or who knows what SEO is? Sweet. Two hands from Gavin. Great. How many people are using SEO or techniques to improve their organic traffic right now for their sites? This is awesome. All right. Okay, I prepared a little bit of an intro course, so I apologize if it seems a little beginner for people, but my goal here was to kind of just empower people and give them, but we can kind of get into more Q&A a little bit later on, and if you guys want to ask more advanced questions, I'll try my best to answer them. According to Moz, search engine optimization is the practice of increasing the quality and quantity of traffic to your website through organic search engine results. Generally, SEO hasn't, it has changed from a technical standpoint, but the rudimentary elements of SEO are pretty much the same. It's about creating content that people want. It's about having authority from other places that are pointing back to your site that are giving a little bit of a boost, and just having a technically sound site. So why should you guys listen to me about WordPress and SEO? I've worked in the digital world since 1999. I've been breaking and fixing WordPress sites since about 2010, more of a hobbyist than a developer, and I've focused on improving organic visibility since about 2011. And I'm currently leading the SEO team, as was mentioned in my little quick bio there, at Verb Interactive, which has grown from a team of two to three people about four years ago to a team of, I think, about nine. The analytics team has broken off and done its own thing. A little bit of a disclaimer, although I work for Verb, although they completely support that I'm here talking, all the opinions and everything I express right now are, it's mine, my content. So don't hold Verb accountable for anything I say, although a lot of my work with them has allowed me to learn all these things. If you guys are sick of PowerPoints, I'm going to look at this URL here that's got a list of all the tools I'm going to go through. WordCamp2018.SEObrunch.com. Right now, it's literally a laundry list of tools. I'm going to post my presentation to it, and if there's any really specific questions I think it's worth digging into, I'm going to post it to this in the next couple of days as well. So let's jump right into keyword research, I think would be a really interesting topic to start with. So one of the tools, is everyone familiar with Google Search Console or Webmaster Tools from back in the day? Who's played with the new beta version? Show of hands? Isn't it pretty awesome? Like, we could filter and drill down? I think it's a great tool for figuring out where, and I still call it Webmaster Tools, digging into a Search Console, and if you guys haven't gotten into the beta version, I'll show you how to go into there, I'm just going to bring up one of my personal sites up in here, try the new Search Console. The interface looks a whole lot better, it doesn't look like the old Google Search Console as it once was, but this performance spot I find is really great for kind of determining what keywords you're already ranked for. Before you start trying to optimize and get yourself ranking for other keywords, it's a good idea to kind of look to see what you're already ranking for, because you don't want to destroy it, you don't want to break it if it's already working. So it's a great opportunity to kind of just figure out what your existing keywords, it's a good opportunity to identify striking distance keywords. If you're not familiar with that term, there's a striking distance keyword to be the bottom of first page, top of second page, sometimes third page, and it generally saying, if it's in a striking distance, there's a lot of signals there already that saying this is the right content for the query that's coming up. It's just a matter of probably a few things that your competitors are doing that can push you up into that converting position, which generally is that first to fifth position, although there are people that go a little bit deeper and get into like second page, but generally speaking, most people don't go past those first couple results so if you dig into this performance section, I think this is really amazing and when it came out, I think this, a lot of this information was available, but just not in the interface that it was. Digging in here, I like to compartmentalize content, so we'll look at like all the blog content as a whole or if, let's say you have articles on a site, you can kind of drill down there, but if you want to dig in to specific pages, I'll just turn off a plug-in for more information and we'll get into that one later, but bear with me for a minute. I guess first off I'd like to say is everyone have analytics on your site. Okay. If you need to learn more about analytics, I think analytics allows you to know kind of where you're performing well, where there's holes. It gives you the tools to kind of figure out other things. Without analytics, you can't kind of really determine what's performing. My colleague Enrique, who's sitting on the front here, is going to go over some explanations on how to process some of this data and make it actionable, usable things for yourselves. Generally what I would do is, if I'm trying to figure out why a site's not performing well or I want to try to find an opportunity, I'll go and see what's already ranking, but what's already driving most of the traffic for a site and they can take that information and dig into Google Search Console. I put together a personal site and it's never meant to do anything other just to collect my random thoughts about independent consulting about five years ago. I don't know if anybody is an independent consultant and trying to figure out when you're supposed to charge GST and when you're not. I don't know if you've tried to find the answer to that, but all the answers I found were pretty convoluted. The revenue candidate site is like, you need a degree and legal to kind of understand what the heck they're talking about. I went and collected a lot of that information together and just wrote a post about it because I was kind of curious about it and it allowed me to kind of bring my thoughts together. I wasn't even trying to rank for this, but for some reason my own personal site ranks really high for GST number for contractor, independent contractor, Ontario HST. I have no idea why it ranks for this, but it's driving a little bit of traffic and I'm going to use this as an example because with Google Search Console we can drill down, we can get into the pages here. So as you can see, these are my top performing pages. One about cooking pork chops with apples and port wine. Two clicks, really, 11 impressions. That's not driving any traffic. My own personal site has one click, but this GST number has, and this is over the last three months, almost a thousand clicks from 10,000 impressions. So a click through rate of 9.4%. So this is a pretty well performing site. If you want to determine kind of what you're already ranking for, what I like to do is I could drill this down to blog content, but specifically I'm going to go in here and switch over to the query section. And then I'm going to export this data and take it straight into Sheets. Google Sheets, great tool, it's free. You can do a lot of things you can't do with Excel. And then from here we've got a list of all the queries and what I like to do is I'll do a color coding for click through rate and then kind of sort by clicks and then look at impressions too, because there's a lot of impressions you've got a lot of opportunity there to grow. And so this is kind of my initial approach to kind of determine what we're already ranking for and looking for opportunities to improve that. Does anybody have any questions about Google Search Console? Is anybody using it to this capacity or has other techniques that kind of have worked for them? Fair enough, yeah. When I did, I didn't realize that there was like one to the left. So I thought the big blue line was like one. One's better than zero. So that's a great way to determine what you're already ranked for. There's also lots of tools out there and most of them are subscription based. I personally use Bright Edge, it's a great tool but it's something we use in-house at Verb. There's other tools I find SEM Rush is a good one for the price point and a lot of people are using that tool and find it very powerful. But determining what you can rank for one tool I've like to use is Answer the Public. Show of hands, who's ever used Answer the Public? Ever seen this site? Answer the Public? So what we're trying to do is determine what kind of questions people are asking or asking about the type of product. So Answer the Public it's got this guy who kind of look a little perturbed after a while if you take your time but if you want to kind of determine what questions people are asking you could put in a high level subject and I start to get annoyed with this right now because we're taking our time. So GST. Give me a minute to load up here. Just give it a minute. And what you end up with here is a big giant visual which is great if you want to put this into a slide and you want to present it to people. I'm a data person so I'm going to export this as a CSV. What this basically is giving you all the questions and this is based on Google's sort of related queries that's another way to dig into what kind of questions people are asking. You do a search for one term and scroll down the bottom to find out what other people have searched. The trick to this is determining if there's any search volume behind any of these terms because people could be searching it but it could be that there's one search per month and really do you want to put hours of getting content written, do redeveloping work just in order to rank for a term that's basically nobody's searching for and it's not going to convert into traffic. So another tool I like to use to help with this I'll download the CSV and I'm going to turn on another tool called Keywords Everywhere and there's links to all these in that blog post that I talked about earlier. We'll open up this giant CSV of tons and tons of queries copied over get into Keywords Everywhere to bulk upload the keywords. These are both free tools as well. Dump them in here and there's quite a few to go through almost 900 and from here we can export another CSV and really quickly drill down to find out what questions people are not only asking but also multiple people are asking it. Again I like to plop this into Google Sheets I'll sort it by search volume do it the other way around so you don't care about the zeros there we go so you get some quite what GST is looks to be probably the first one that I would start exploring and this helps you kind of determine what kind of blog content you can talk about what subject do you have what questions people are asking how can you answer that question there's a couple great opportunities with this one thing you can create blog content avenues and other avenues like that but also you can take that information and if you can get yourself into that quick answer position, I'm pretty sure I'm going to take a wild guess here but what GST is we'll end up with a quick answer result at the very top so a good opportunity here with that not only do you have that visibility of being right at the very top here and that's also a neat thing with that Keywords Everywhere tool as you search things you will literally see everywhere and you'll get the search volume it's all sorted by that so there's great opportunities ideas can just come from anything from you just kind of surf from the web but having yourself in this top position is really powerful because of the big buzz around voice search right now if anybody has a Google Home or Amazon Echo I've experimented more with the Google Home than the Echo or Siri but with the Google Home this top result if you ask the question what is GST or what GST is it's awkward I would probably switch it around but this result from Investopedia will be what comes up in Google Home now you can't properly attribute that with analytics not currently there has been rumors Google said last summer that they were going to release a way to attribute this properly and I don't know if Eureka might be able to talk to this later if there's any way to attribute voice search at this point comes up as direct none but it's a great brand awareness it can get you up in those search results and it's great Bregen writes when you we've been writing about this GST for a while when I say what GST is you guys come up top in the Google Home it's a great opportunity there so if you have yourself in a position you've determined your keywords and I would like to determine about one one focus keyword per page where it's logical they're going to have pages that just aren't your privacy policy you're not going to want to rank for privacy policy you're never going to want to rank there but for your content, I'd say your blog content your articles, your main page your main products you should have determined a focus keyword particularly non-branded that you're going to optimize for so if most people in here are operating with WordPress sites how many people are using Youst how many people are using all in one I've worked with like two of you before that makes sense and I wouldn't say bare bones but it's not as user friendly but it doesn't have as many bells and whistles but it does the job and it's a great tool but Youst I find if I was going to prepare a site for a client I would use Youst excuse me, I would use Youst first just because it's a little bit more intuitive it's a little bit more user friendly and I actually got the opportunity to log into it as well as preparing for this because it had been a little while and it's really grown to be something a lot different so if everyone doesn't have any specific questions about what we talked about I'd like to go in through Youst and kind of show you how I would set things up cool last part there'll be more opportunities for more questions too at the end but you had a question in the back yeah and when you go to the page nothing comes up oh right let's talk afterwards I have a feeling there's a couple things that could be I don't want to just kind of guess but I could think of about three or four ideas basically the question was if they've prepared the blog post and it's not showing up what could be happening and by not showing up you mean it doesn't show up on the site so for Youst this is the free version yes and it's a great product if you want to get into video site maps I highly recommend the paid version excuse me I'll actually get some support as well but the free version can do a lot of these aspects without having to kind of shell out the money all in one as well has a free version and there's a premium version as well but for like a site that's just kind of starting out both free versions will do pretty much everything you need and everything I'm going to go over today is available in the free version they do have this first time SEO configuration wizard which I haven't clicked because I already kind of half set this up but from what I've from what I've heard it's a great starting point get in but generally speaking it's a great experience title separator would be that in your title and if you're not familiar with your title the title is a metadata piece of information it's on the if you view source you'll see it it shows up in the top tab nine times out of ten most of that information will show up in a google search result depending on if google feels there's other elements of it that are more relevant you're kind of always at the whim of google when it comes to search results and I am referencing google most of the time but the title separator would be basically if you have your description or your title excuse me you'd want something to separate and go into and explain kind of your brand it doesn't have to be on every page if you're getting into blog content that's a lot of real estate that you might want to give up in favor of having a long tail query but I generally like to use the pipe mainly because although the measurement of characters is used a lot of the time to say how long you're supposed to make a title it does come down to like a pixel width so a pipe versus a dash just saves you that little you might be able to get an extra letter in there the knowledge graph section down here it actually generates some schema and how many people in the room are familiar with what schema is cool, alright wow, more than I thought that's awesome so this is going to generate some basic local business schema it's going to attribute you to a company and give you the company name and you can update the logo and just to clarify for the people who don't know what schema is yes I think it's going to have to be a conversation outside there's like lots of great opportunities with schema and it depends on kind of the product for this talk I'm going to focus mainly on what's auto-generated by Yau's and yeah so we're going to stick to kind of this local business one but I'd love to chat with you more about this afterwards, yeah we've seen some really cool things with using event and product schema to like increase the footprint and search results it's pretty powerful so this one will just generate some high level information for what your business is sorry I was going to explain to the people who don't understand what schema is it's basically a standard markup language that Yahoo! Bing I think a few of the other minor search engines in Google are all working together to standardize information that you can markup that can be used to either generate like social information or it can populate additional information in the search results as well it basically allows you to highlight key points so yeah, this will generate some simple local business schema on pretty much every page on the site the search console element here allows you to tie in the search console tool into Yau so you can get some alerts right in Yau's I deleted my contact page the other day because that was set up by default and I just really didn't have any contact information it's literally like a two or three page website at this point so it's telling me that there's a 404 because the site doesn't exist anymore or that page excuse me not the site doesn't exist anymore so you can get some high level search console information immediately in here moving on search appearance we're going to get into content types and content types is a great opportunity although you want to like customize your titles towards keywords that you're going after for like things like blog content you want to kind of by default already be writing for the keyword and have some sort of control over what the information is based on variables so within content types it allows you based on what post types you have in here there's quite a few in here because of the tool that I'm using the template I'm using but you can basically hide things from the site map so show portfolio and search results yes or no that'll remove it from the site map it'll also make it no index so there's highly unlikely that it'll surface in search results there's also the opportunity here you'll see these are variables that are set by default so you can set up basically title and site name for all your blog content so you got a ton of information you'll have a good title right off the bat when it comes to kind of defining those taxonomies I mean media I would keep media the way it is redirect attachee where else I don't think people are using like media pages yes sure I would restrict it it should be but it depends kind of on the setup so yeah there's no point you want to kind of reduce your crawl budget as well Google will go through your site if you don't need you don't want something to be indexed you can basically be polite and tell them there's no need for you to look at this information this is all purely for users that are already logged in well media I would keep the way it is taxonomies generally what we have found initially I used to hide categories and tags because we always have an issue with duplicate content but as the years went on I've been noticing that categories actually can drive a lot of traffic so by default I've been hiding the tags but keeping categories available because things like Moz is pretty well known for this they'll keep their category section available so that when you search for information excuse me there we go yes so having categories available allows you to rank from kind of broader terms and also when you think about taxonomies it's useful to think of categories as kind of you only want one or two categories for blog content your taxonomy you want to sorry when you get into tags you want about four five where it makes sense you generally use like two or three tags category think of it as the hierarchy taxonomy the tag being kind of sub taxonomies excuse me and then moving on I'm not going to get into the rest of these they're just kind of author page if you're going to keep it available if it makes sense if you have authors that have a name to them that you want their page to rank that does make sense if it's just you posting all the time it's kind of a redundant page I would pull it out myself depending on kind of the name of the person that's writing moving into social any questions about setting up titles content types cool alright when you get into social social is really powerful because it gives an opportunity although social doesn't like directly influence rank it allows setting up this is basically well the first part here social profiles this is schema that's basically saying same as so you have that opportunity in the knowledge graph for yourself if you're using same as to have your LinkedIn show up your Instagram your Twitter your Facebook and it also moving into like Facebook and Twitter you have an opportunity to define open graph and Twitter cards which is basically another form of structured data that tells and gives you control over when one of your pages is shared on social what information is showed so generally we'd set this up with variables but we can use we can customize it at the custom level if you're seeing the variables aren't exactly giving you what you want and this is getting shared quite a bit and by making things easily shareable on social media you're basically increasing your reach and allowing people to share content a lot easier which then in turn can lead them to get shared outside of social platforms which is a backlink and a backlink will improve your authority which inherently will improve your rank as well I've been steering away from Google Plus I heard somebody explain it to me it's marketers marketing to marketers so it's kind of it's an interesting place to be in I haven't been on Google Plus a while I don't know who's using Google Plus in the room nowadays not a soul yes they like Google Plus but it has to be a really rare sort of niche thing yeah and they used to directly affect rank and they pulled that out since like in the last year or two I think Pinterest is a nice emerging social platform that I feel like not emerging as we all know it's been around for a while but there's a lot of we're seeing a lot of play with our social teams right now pushing a lot of Pinterest work it also kind of depends on what kind of product you have that you're delivering it makes sense to have images tons of images I would highly recommend going for Pinterest I'm going to dig in a little bit more into the tools oh yeah sure LinkedIn doesn't have that like standard and correct me if I'm wrong anybody knows separately but from what I understand LinkedIn doesn't have a standard like open graph or Twitter card set up now I believe they will pull information from open graph to generate the information well you can sorry LinkedIn isn't here yes yeah no sorry they didn't give it the priority go forth I mean it's above my space which is pretty good I mean they didn't put it below my space which is really great LinkedIn oh yeah there's and there's no debugger tool like with Facebook if you're posting something in your testnet you're using there and you're just seeing the same results you could force it through their debugger tool to basically just remove the cache and if no one's familiar with cache just wave kind of remembering what you already posted so it doesn't have to pull the information all the time I was going to dig into a little bit more into the tools of course yeah if they're willing to be active on it I would say it's helpful if they're not going to be active on it I'll register like the Twitter handle just so you have it and maybe not push it around a dead social account is not really doing anything for you but get rid of the egg on the Twitter put your logo up at least but yeah I have found social is not unless they're willing to maintain it it doesn't have to be every day either if they're just regularly posting things to that then yeah I would recommend it but if they're not they don't have the ability or the resources to kind of put some effort behind social or if they know which like say a B2B focus on LinkedIn like how much work are you going to have to do on Facebook if you don't have the resources to do it some of the tools we've been liking using import and export pretty powerful if you're switching back and forth between SEO plugins I switched this one from all in one to Yaus for this talk and we were able to quickly just export what we had and Yaus uses a different database entry than all in one so if you did all your keyword work and you've updated added your keyword, you've done your title and your description this import-export tool is really handy file editor is really cool too if you're willing to go in and play with your HD access I highly recommend you don't if you don't know what you're doing though robust.txt is a little bit more forgiving but with an HD access you can really mess things up but you can also do redirects immediately right there and control a lot of aspects there the bulk editor I find really useful especially if you've gone through, you've done your keyword research, you have a giant spreadsheet you've got your URL, you know what your focus keyword is you don't want to go into each individual post there's probably like three clicks for access in each post you can go in here and basically do each page and there's not a whole lot of pages to this do your high level Yaus information right off the bat and then the last tool in here the text link counter which was a new tool to me I hadn't played with it right now but I hadn't played with it until a few weeks ago but basically interlinking is a great way of passing authority around your site so if you're referencing parts of your site and say your blog content let's say you're a hotel we deal mostly in the hospitality tourism and we'll have a chain that has like three locations and if they're mentioning staying in South Beach for one of the locations it's great for them to reference to not only just pass on that authority but you can play with the anchor text and get the signal to Google just basically saying this anchor text related to this page so attribute that text to that page the text link counter tool allows you to see at a high level and if you go into pages and I don't you can see basically how many that's probably not going to show up but basically what you can see is how many links you're linking out to and how many pages on your site are linking to that site so it allows you to kind of control how you're pushing your authority around that's pretty much all I have so I'd like to open it up for more questions does anybody have any questions alright cool go with you first are you going to follow the same URL structure are you like are you switching from wordpress to wordpress okay I mean if you're using the same tools you can basically export your meta information your titles and descriptions of the keywords you're focusing on from the previous site to the new site one technique we like to do is we'll open up analytics we'll segment out organic traffic and we'll look at the last year to find out what pages are driving organic traffic export those and there's another tool that I included on my page that I had the link for called Screaming Frog the free version allow you to climb crime crawl up to 500 URLs so you can take that list of URLs and if you have a dev site that you're working with the dev domain and then run that list through to find out if they all resolved to a 200 status code 200 status code basically means that's the success the page exists if you see 404 that means you've got to go explore that you might have to set up a redirect if you do see a redirect I'd highly recommend taking that redirect list and going to the a couple columns over what the resolving URL is and crawl that as well just to make sure because it's only going to go through one step and make sure that what you're redirecting to is actually the right page now no problem and watch your traffic after you go live just to make sure that and if I mean there's lots of resources online if you start seeing stuff tank and expect a little bit of fluctuation you're not changing domains or anything you should be more or less fine especially if you're going from WordPress to WordPress if you're going from Drupal to WordPress and I know a couple people in the room that I work with that have done these transitions a little more challenging yes yourself yeah yeah I generally like to look at the low ones first because I mean they're going to be easier wins but then sometimes they're low for a reason and the competition level keywords everywhere I'll give you a bit of a competition level I think it's out of one and so it'll be point and so you start kind of at the lower ones and work your way up medium ones are a possibility high level it depends on kind of what you're working with if you've got an established brand you can probably go after high level ones but you're going to have to put resources behind it I think a lot of that turns into like backlinking building campaigns which can be very time time intensive so not like I don't have a rule of thumb unfortunately I wish I did it is by case by case but I definitely start with the lower ones look for those opportunities there and then work my way down I don't really benefit from having like monsters or anything like most of my clients but they're always asking me but I want to see more and it's like yes you can pay for like tools that will give you more but I'm wondering if you have a certain plugin or something that you need in addition to Google Analytics that's helpful short answer no this gentleman Enrique in the front row is definitely the guy you want to kind of pick the brain of afterwards but one thing I found very powerful Google Data Studio right now because you can pull in a lot of information and create something a little more client friendly in a dashboard format that you can change you can change date ranges you can change what you're comparing to I find that's really good and you can also tie in external resources as well all through Google Sheets which is pretty powerful but other than that no Analytics tying it in with your search console those I found have been very strong if it's carefully data it's weird to me that if I don't get that then I just trust Google Analytics because I'm like left obviously going to be the one that is right it's just strange but anyway that's conversation for you no that's fair yourself and you want to use like should I be thinking right now let's assume I did some research and what you showed us should I be thinking about questions should I be thinking about putting that in and you said nothing branded of course but then should I really specify it to my topic or should I specify more to what people are searching like what's the sweet spot I guess is the question for like defining a focus keyword yeah good question and I'll try to paraphrase trying to figure out what's the what kind of phrases you're going to use for that secondary content that's supposed to drive the main content think about the intent if what is GST is the phrase you're going after there's no real sweet spot unfortunately I'd say you got to kind of find and it's hard to kind of get out of like you'll start searching for that term like GST and you got to start thinking maybe about taxes like if you're doing if you're using any of these keyword research tools and you're digging through GST you're not going to get terms for taxes specifically so there's not really a sweet spot so much it's just trying to think what your users are asking and how can I answer that yeah that does help okay now and it doesn't have to be a long tail keyword either it doesn't have to be what is the GST number you could use GST number it's probably going to have a higher volume but your intent is to rank for what is GST number but that allows you to kind of play with how your wording is as well so you're not always using the just immediately what is GST you don't want it to sound really stuffy like you've just plugged in the keyword as many times in all those variants I'll see like with a lot of tools they'll tell you like I'm tracking three different keywords and they're going to say oh I write the meta description like what is GST what GST is like include each one of those phrases in your meta description no one wants to read that that's not going to lead to a click through yeah I got five minutes left so hopefully two questions Devin yes no not not yet as long as you're not trying to gain the system as long as the information you're marking up is relevant to what the content is if you're trying to like include star ratings to a page that doesn't have any star ratings to it just to kind of have it now I have seen that work in the short term but then with time Google will kind of catch on not that I've seen yet other than maybe increasing a few extra lines of code that's about it yeah in the back hey Dave right I'd say just try to answer the questions that people that are looking for your product are asking and try to find out what the phrases are getting searched the most using tools like that keywords everywhere answer the public it's a great way to kind of get that going as far as selling it to a client I mean organic traffic everyone knows organic traffic will get you up there really quick organic traffic as a whole is it's a longer game but it's more sustainable it tends to be a little more upfront work but it'll it'll pay for itself over time yeah sure yeah after your advertising is over does this affect your future rankability like because people actually of those three options they like yours the most is that gonna affect that later or do you always have to pay to gain rank you'd always have to pay to maintain a paid position but not the organic indirectly it can yes whereas like with paid it's a way to kind of boost brand awareness so say somebody's searching something and you don't rank for it and you're paying for that term and you're constantly up there people start associating your name with that and we'll start searching your name outside of paid result so that's kind of a way of pay can indirectly influence organic traffic yeah it generally drives a lot more branded traffic paid first paid first yeah if you want to boost if you got the budget sorry I didn't mean to cut you off but the question was basically if you're trying to build a brand it doesn't exist I would highly recommend going for a paid campaign first and generally speaking with paid campaigns you want to look at who your top competitors are and start bidding for their terms it's going to drive their cost up for their paid campaigns but it's a great way to get yourself out there and in people's minds your terms that they're your competitors searching or sorry that relate to your competitor got time for one more question if anybody's got one alright cool oh yeah it's just a guide it's just supposed to give you there's a handful of the developers from Verb here and like we'll create things in like content type boxes that don't that Yoast can't read and it'll be like oh you don't have you don't mention the keyword and like yeah there's like these different boxes on this page that mention the keyword at least three times like there's it just meant to be a guide if you're going with like a default WordPress site it's a nice guide and if you're just kind of getting started but yeah yeah I would say tags are a great way because not tags in your categories but tags with your categories is it important to have tags and categories categories are like that high level taxonomy where tags are kind of sub so categories I would keep them available so people can find them in search results when it comes to tags it helps you organize information it also helps crawlers to get deeper into the site and index all the pages as you're developing content as years go by so your content may be great but it gets buried it's no longer the most recent thing having those tags there allows light information to be kind of co-related oh yeah yeah two Chrome extensions that I like to use are key words everywhere and then I like the schema plugin as well then as far as WordPress specific tools YAUS is in there that's the one I like to use if you want to get into PHP that's another conversation there's a few that I've been playing with that are pretty handy but yeah I'll put up the site again here just before I leave I did include this URL wordcamp2018.seobrunch.com it does have a list of everything I've talked about here and there's some Chrome extensions on there there's a few WordPress plugins there's a few standalone tools as well that I recommend I'll make that a little bit bigger sorry about that wordcamp2018.seobrunch.com great thank you everybody