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Published on Apr 15, 2011
AC MILAN "KLUB TERSUKSES DI DUNIA"
www.acmilan.com/id represents a strategic communication tool for Milan, a club with an ever-growing global fan base. A demonstration of this is the steady growth of the community of Indonesian supporters, who follow the Rossoneri via social networking. Just to mention a few impressive data: around 700,000 of Milan's 3 million Facebook fans come from Indonesia, while the club's Twitter account has about 30,000 followers from the South-Asian country.
"Our goal is to create and maintain a special relationship with our fans, offering them a series of exclusive content produced for the Indonesian market".
The Indonesian version of acmilan.com will allow fans to stay up to date on the team and the club. News, photos, exclusive videos, match highlights, social networking tools, breaking team news and real time updates are only a few examples of what the site can offer, with the objective of further increasing the number services and activities at the fans' disposal.