 Welcome to the what happens when miniseries today's video what happens when you don't give your customers a reason to buy Now there's a really good reason for all those countdown timers early bird tickets special offers exclusive limited time only All of those they work We have to remember our customers are really busy There's a lot going on in their lives and very often They just need something to help them stop pause take stock take a look and actually make a buying decision And all of those things either appeal to a need or an emotion Whether that's a fear of missing out or whether that's an aspirational desire So if you don't give people a reason to buy you could give the impression that your work is always available Not actually give your potential customer an understanding of why it's an emotional or aspirational purchase You can let a potential customer leave and never come back miss out on all the bars generated from those time-sensitive events And ultimately you've guessed it. You could not make any sales at all Make sure that you understand and appreciate the true value of your work and of course the benefits that they provide To your target audience so that you can sell it to them with confidence and tell them why they need this and Tell them why they need it now Hope you've enjoyed today's short video look out for others in the same little series