 Just wanted to share out this concept. It comes from Ron Adner's book as I mentioned Winning the right game It relates to value propositions typical standard. This is a standard kind of value proposition technology change When a new value proposition is suddenly, you know better over time than an old value prop So technology on an old value prop may be improving But a new technology comes along moves up far faster steeper slope Really parody occurs when they cross that's point a on this graph When you're in this discussion really relates to ecosystems when we talk about ecosystems though things are a little bit different Because we may have an ecosystem. That's not quite ready. We have barriers to adoption whether that be There's fundamental technology missing. There are regulatory barriers Society there's societal norms that need to be norms and more is it need to be adjusted? Whatever the reason there are things that need to happen in the ecosystem In order for the technology benefit to be realized that causes a delay So in this case you see the dash red line is the original. Hey if the ecosystem was ready, it would run The solid line is that she shows the delay and we see that we're delayed in time And the old value prop has grown a little bit, but we're still beating it So at point B we reached the the point of parody and now we're back into the you know the ecosystem is ready Your typical technology adoption curve So another phenomenon here where and this is where the OID for VC The IAM world with regards to verifiable credentials is benefiting Where the old value prop is actually getting a bump up because of a new capability So in this case we see the the actual old value prop has increased in value just been a bump It's not changing slope, but it's just it's a bump So in this case the adoption occurs at point C a little bit later because that old value prop Improved as the new value prop was being built out worst of all worlds though is this one where we have combination of the old value prop improving This is the OID for VC capability. You're seeing verifiable credentials being used In in many different forms coming directly out of the ID world, which was you know going competing had it had to head on But further we have we have ecosystem barriers We have barriers to adoption that are one partly our own fault because we keep discussing things like Didcom and or other variants, but there's also just overall adoption You know, we're not seeing the regulatory cover that's necessary to really get the benefit of selective disclosure Zilla knowledge proofs all of these little things are adding up to that lag So we've actually moved our value prop line to the right and The old value prop has gotten better, which means we're coming in even later at point D here Hope that helps