 from the Sands Convention Center, Las Vegas, Nevada. Extracting the signal from the noise. It's theCUBE, covering AWS re-event 2015. Now your host, John Furrier. Okay, welcome back everyone. You watching theCUBE's SiliconANGLE's flagship program where we go out to the events and extract the signal from the noise. I'm John Furrier, the founder of SiliconANGLE. We are live in Las Vegas for Amazon re-invent. Amazon Web Services re-invent, big conference. Bigger than ever, always growing, kicking ass, taking names. It's a pretty bad ass show and it's super exciting because Amazon is constantly innovating. And theCUBE, we love showcasing the hot startups. Albergio, the CEO and founder of IIX and Console, and Paul Gamp, the CTO of IIX and Console. Console A and Console Connect. We just did the event. Welcome back to theCUBE. Thank you for having us. So we did a live broadcast at your event, Console Connect in San Francisco. Small, intimate event, thought leaders. At the same time, Apple had their big event. You guys created more buzz than I've ever seen on a small show because you guys are doing some pretty compelling things at the infrastructure level. Very disruptive, I would say, that enables really secure internet. And I want you to explain to the folks now why the company was formed and why it's doing so well. Because there's a nuance here. The world is evil. DDoS attacks, security. So talk about what you guys have done and what it means. Well, clearly we're seeing enterprise movement to the cloud and we sort of had early visibility into that many years ago. As a result of that, we basically looked at other parallel things that were occurring, growth in issues like DDoS attack, network security and so forth. And recognize that as the enterprise was more and more moving to the cloud and directly connecting to AWS and other cloud infrastructure, SaaS providers and so forth, that there would be the need for a simpler way to directly connect to these business critical applications. And so with Console, we really focused on creating a platform that would extract all of that complexity for the enterprise, for cloud companies, for SaaS companies to really make it simple for them to directly connect. And that's essentially what we've accomplished with Console. So Paul, I want to get your take on this because there's a little, another technical angle. One, the internet's been great. It's lowered the cost of barriers to connect countries, cities, states, worlds. But it's an unsecured internet that's out there. That companies have chosen to lower their costs to use the backhaul of the internet. That's caused a lot of problems. Explain that problem and what you guys do. Yeah, so I think what we've seen is that the mission critical applications have gone from on-premise to on-cloud. Here we are at AWS re-invent. There's no further proof of the success of moving applications onto the cloud environment. But it has exposed that internet, that vehicle that was never designed for mission critical purposes to traffic that it was never intended to do. So what we've done with Console and with IIX is provide a direct and secure path from the enterprise to the SaaS application no matter where it's hosted. So the thing that I like about this business is that the innovation is happening up and down the stack. Right, we all agree. We talked about this a year ago. If I look out amongst the show floor here, I see Juniper, I see New Relic, I see Cisco, I see Red Hat, GitHub, Intel. And what's really going on is a bunch of other companies. Dropbox, it's an API services business. So people are exposing their cloud-based services or SaaS to each other in an unsecured backbone called the internet. Al, demystify what that means because the internet is completely secure. I'm just going to have end-to-end encryption. I'm good. What's the real deal with web services? Is that a reality? Is the web secure? And what do you guys say to that? So, I mean, it's a public fact that on average between the point of origination of data and the destination on data over the internet, there's over four organizations between that path. And that path and direction can vary from time to time. To really have a consistent user experience is private and secure. You need to be directly connected. However, historically, it's been complicated to achieve that total cost of ownership is high and so forth. We basically focus on creating the technology that would make that simple to really drive adoption and to support cloud enablement with the console social platform. I think the title reinvent is very fitting, not just for the event, but for many of the organizations that you've mentioned. There's this evolution that's happened, not just with the internet, but with Direct Connector, Direct Interconnection. And it's frankly needed. Businesses want that reliability, they want that security, and they want simplicity. They don't want complicated solutions. So, I'm gonna throw back memory lane back, go back 10, 15 years ago. Oh, B2B exchanges. That was a company-to-company relationship. That wasn't so much a product issue, meaning if Paul and I are, hey, let's work together, our company has to do a deal. Yeah, we'll exchange data on POs and sales or some data exchange happens. Okay, great, secure that up. But now, what if, now today, we're exchanging product services? Completely different, it's no company relationship. The customer uses both of our products in one solution. That's right. That's an integrated stack. Is that the phenomenon of why you guys are growing so fast, or is it something else? No, there's not really one use case. There's quite a number of them. But there is that. I mean, we have the benefit of this many to many ecosystem platform that we've created. It's a non-discriminatory ecosystem platform. It allows any organization to be a member of it and for it to directly connect what's important to its business and other organizations that see them as important to directly connect to them. And so, we are a product, but it's all really about the ecosystem at the end of the day. And in helping empower innovation and supporting our customers and our partners take advantage of the platform. All right, so what are you guys doing here? Okay, we've got a couple minutes left. We're going to talk again on Thursday. You guys are going to come back. But what's the big deal? You guys, in the ecosystem partner, is it like good sales opportunities at BizDev? Is it, what's going on? Why are you guys here? Are you guys talking? Yeah, we're a titanium sponsor at AWS re-invent. We're also speaking, Paul and I tomorrow, have a 60-minute session on how we've simplified direct connect. And as well, there is a great AWS ecosystem that we're here to put our best foot forward in supporting. And so, it's a great opportunity. It's an amazing event, phenomenal attendance, and we're really happy to be here. So, Paul, I've got to put you in the spot, okay? Yeah, I've been hearing in the hallways that there's been kind of a love fest between Amazon and you guys, company. Why? Is it technical? Is it business model? All the above? Explain that. Yeah, I think what you see with the success of Amazon is the fact that mission-critical applications are moving to the cloud. And Amazon, despite their size and capacity, need partners to help bring the enterprise onto that platform. Amazon Direct Connect, they productize this, the concept of getting direct connectivity. And they need partners like console to make that easy. And we're probably one of the easiest ways to do that. We've also had a cloud router project, our open source project is now available in the Amazon Marketplace, so we're, there was a lot we do in collaboration. So you can explain to someone in the attendee hall here, hey, what do you guys do? Why are you relevant? What would you say to them? I think we're relevant because we provide direct connectivity to SaaS application providers, cloud providers, in a manner that's never been done before. Versus what alternative? Exactly. Yeah. And what's wrong with that? It's complicated. I mean, the reality is nobody's done a fully automated solution. It requires, the best thing you would see out there is a virtualization of a connection, but it still requires both parties that connection to deal with that configuration complexity to essentially have the packets move. So you can say, I'll pretend my marking out, plumbing's hard and you do it easy. You don't have to become a global network operator by using console. All right, so what booth do you guys add and then how do people find out what's going on with the sessions? So we're a booth 1024 and our session, if you had the AWS app, you can look us up, console or us by name and I hope to see many of the members watching at our session tomorrow. All right, so I got to get a pound of flesh from you guys. I want you both to answer this question to wrap up the segment. Paul, we'll start with you. What's so big about this year with Amazon? Is it a tipping point? What's going on this year for the folks watching who couldn't make it down here? What is going on here? What is happening right now in this moment of history? Yeah, for me I think it's that internet of things. The fact that telemetry, devices, automation, everything's getting onto the internet. And for a company like ours, that's critically important because a lot of the data that you're now getting from those devices is super sensitive and you do not want that traveling over the public internet. So that's what I think is happening here. Al, what's your take? I know, I agree. I mean, the internet of things, I think in many respects it's just the beginning but we're starting to see that at this event. We're starting to see the growing, the growth even with direct interconnection. Many, many organizations, more organizations are starting to ask for that. So a number of things, but I would agree with Paul. The internet of things is a big driver. Okay, thanks so much guys. Engage with us, engage with our hosts during AWS re-invent and all of our shows on CrowdChat.net and the URL for this chat is CrowdChat.net slash re-invent. Join the conversation, keep watching theCUBE. We've got wall-to-wall coverage coming right back all day tomorrow, all day Thursday. Console, check it out, IIX, remember that company. You guys are going to be pretty successful. I think you guys have a really great business model. It's hard to do what you do. You make it easier, congratulations. Good luck to you guys. We'll be right back with more after this short break. theCUBE, live here in Amazon re-invent. I'm John Furrier. We'll be right back with more after this short break.