 Make videos to promote your business on YouTube. Okay, so you got a business and you want to promote it on YouTube, but what the heck do you do? Where do you start? I mean, how do you even go about it? Well, in this video, I'm going to give you a list of things that you can do to promote your business on YouTube and we're starting right now. Hey, I'm JR Fisher. Thank you so much for joining me on my channel. I've been selling online since 2009. So millions of dollars are both digital and physical products and this channel is for you. This is where I share what I do with you so that you can get good results too. So if you have questions, comments, things that you want to know about, put it in the comment section below. I'll be happy to help you out. If there's a video, if there's an area that you want to see me do a video on, well, let me know and maybe I'll do a video for you. Don't forget, if you're new here, to subscribe and turn on the bell notifications. As soon as you hit the subscribe button, a bell will pop up. You want to click it and then click turn on all notifications. That way you'll know every time I do a video and you'll be notified when I go live. You'll be part of the Fisher family, the VIP group that knows about these videos before everybody else and you don't have to go searching for them. That's pretty cool stuff. I also have a link below, $97 course, but for watching this video, you can get it absolutely free. There is no credit card required. You just click and learn. So check that out. Now I started doing videos on YouTube probably five years ago and I did horrible, horrible. I mean, horrible. And why was that? Well, there's several reasons. I didn't do it correctly. The videos themselves, they weren't that good. They were too short. They were kind of, somebody called them salesy. They weren't helpful like they should be. I mean, they were helpful, but not like they should be. So my channel has evolved and in the past few months, my watch has gone up about seven, eight times than what it was before because I changed the path, okay? I changed what I was doing. So what I wanna do in this video is I wanna share these things with you so that if you're trying to promote your business on YouTube, you can get better results than I did in the beginning. Don't go back and watch some of my original ones, please. They're on this channel, but don't go back and watch them. Whatever you do, those are pretty embarrassing. I don't want you to see them. So what I'd like to do is first off, take some of the pressure off you. Some of the best performing channels on YouTube do not have a lot of production. They don't have the perfect lighting. They don't have high-end cameras. They don't have any of that stuff. It's more an honesty type thing. It's a connection with the audience. A lot of them are 14-year-old girls sitting in their bedroom with an iPhone shooting a video and they get huge audiences. So that tells you right there you don't have to have this high-end production. Now, a few things you do wanna have is you wanna have good lighting. They gotta be able to see you and you wanna have good audio. Audio's very, very important. But outside of that, everything else is kind of superfluous. You don't have to get real fancy to do it. So what I'm gonna do is give you a list of the kind of the way I went about it and what I finally figured out so that you can get the same results. Now, the first thing I'm gonna tell you to do is copy what works. It's so funny. We try to reinvent the wheel. We try to come up with all these ideas and things to do. When, in fact, all you have to do is go onto YouTube, find the videos that are covering a subject that you wanna cover. Find the ones and sort by the ones that you have the most views and do what they did. Really, it's that easy. And I don't mean copy it word for word, but at this point in YouTube, there's so many videos out there. And most people say, well, there's so many videos. There's no way you can succeed. That's not true. Or none of these new channels would do well. And a lot of them do very well. The truth is there's so much videos out there now that you can learn what to do and what not to do. So you wanna check out those videos that are getting a lot of views and see what they're doing. I mean, it's just really copy and success. Now, the next thing I'm gonna tell you is you gotta have the right keywords and you wanna put these keywords everywhere. The best tool to use is TubeBuddy. I'll put a link below. You can get a free account to TubeBuddy. And if you use my link below, if you ever wanna go paid, you get 30% off. So that's a pretty good deal. So check out TubeBuddy below. Now these keywords, they need to be in the title, descriptions and tags on that particular video. If you don't have these keywords here, your videos can't get found. And that's something I didn't know in the beginning. I didn't care what the title was and I didn't put any descriptions and I didn't use tags. So obviously my videos couldn't get watched. So let's take an example. Let's say you're gonna do one that is how to plant tomatoes. So in the description, you wanna make sure that you put your URL in there. So you wanna put the link to your website because obviously you wanna drive them somewhere at some point. Now we do wanna keep them on YouTube as much as possible and that's what YouTube wants you to do too. But in the description, you can put your URL there and you may pose a question there like, do you wanna know how to plant tomatoes and make them grow like crazy or something like that? But those same keywords are there. And then in the tag, you wanna have in there plant tomatoes, how to plant tomatoes, all those keywords that you've picked up, you wanna put those in the tags. Now TubeBuddy will actually suggest tags for you that you can use. All you have to do is click and add them. In addition to that, they'll tell you which keywords rank higher. So you can pick the ones that rank higher and put them on your video. The other question is where do you get these keywords from? Well, with TubeBuddy, you can go to videos that are similar to you and you can actually look at their title and keywords and you can actually use some of the same keywords on your videos because the tool TubeBuddy will help you find all this. The next thing you're gonna wanna do is customize your channel. So important that you customize your channel so that when people go to your main channel, they can see a good banner there. It tells all about them. It'll have some links that go out to your information, your website, your downloads, whatever it is. And you can fill out that about information so they can learn something about you and your company. Make sure you customize it. We also wanna use multiple calls to action. Things like, please rate this video. You may wanna say on there, follow me on Twitter, follow me on Facebook, subscribe to my videos, visit my blog for more great videos. I even list some of my videos in the description so that as they're going through the description, they can just click on those links and stay on YouTube and even watch more. You're also gonna wanna embed your videos on your site so that people come into your site, we'll see videos there and they can watch them and get more watch time by doing that. You also want to ask them to post comments. Comments are so important, I'll ask you right now, please post a comment below. If you do that for me, I would really appreciate it. Now, the reason you wanna have these comments is because that is engagement. When YouTube sees that people are commenting, they know that these people wanna spend enough time to even type something on your video that there's some engagement going on. And the more engagement, the better, as far as YouTube is concerned, because they know that you've got that person involved. You can also do things like, say send my videos to your friends. Do me a favor, share this video with other people. Some people will actually share it. Matter of fact, I'll ask you right now, share this video with other people. In that way, I'll get more watch time and I really appreciate it. Now, let's talk about selling on your videos. I will tell you, I don't sell on my videos. And I don't think it's a good thing to do. I know some people will actually try that. I think the best you can hope for on your videos is to give somebody something for free and have them opt in and then follow up with email. So that's what I do. Like there's a free course down there, it's a $97 course, you can get absolutely free. You go through that course, you enjoy what you got, maybe you'll buy something from me. I'll tell you, most people will not buy something from you. You have to do a give before you take type thing. And you gotta give a lot on YouTube. You gotta give a lot of energy, you gotta do a lot of videos, you gotta give away a lot of freebies. And most of the people will never give you money, they just won't. But a small portion will and that's all you need because there's billions of views on YouTube. So you only need a small portion of those people to actually give you some money for you to make it worth your while. The next thing I'm gonna tell you is when you're setting up your channel, create playlists. Playlists are really important. And basically a playlist is something that is a particular subject within your subject. Like my particular channel is making money online, but I may have a playlist on doing SEO or I may have a playlist on selecting products. I may even do a series where there's two or three videos that are all linked together on the same subject and it's part one, part two, part three. And that way it gets people to watch more of my videos and I get more watch time and I have a higher chance of them subscribing, liking it, commenting, those type of things. But remember, people like social things. So make it social, you know, invite them to have their friends come to your channel, invite them to put their comments in there, invite them to contact you if they want more information. Make it social. Don't be the business and then the customer. Don't do that. Make it a social thing where you guys actually interact. And don't forget, you gotta promote, okay? You know, YouTube is a great platform and on its own, you're gonna get views there. People are gonna watch some of your videos, but if you take that and you actually promote on your own, you can really blow up your channel. So by embedding your videos on your blog, that's really, really helpful. Email when you do a video, a link to that video to your entire list so people can go and watch it and ask the people on your list to share your videos with other people. Some of the people will actually do that and that will help you. You can also write an article about your video, post it in the forum and have a link going back to that video. Now you can post your video in LinkedIn, Facebook, Twitter, all those different places. You know, Facebook doesn't like it so you're not gonna get a lot of social interaction but you'll get some. And lastly, just ask people to share your information. The more people you can get to share your information the better off you are. Now keep in mind, this is not gonna happen in a day or two. This is not gonna happen probably in a few months. It takes literally years to build up a really good YouTube channel but keep in mind the years are gonna pass anyhow. You might as well do something. And the good thing is it's there forever. If you do videos on Facebook, if you were to put a video there today and it's not a paid one, you just post a video there. If you don't have a huge, huge following your audience probably hardly anybody's ever gonna see that video. There is not. Facebook has no inclination to share your video with anybody because you understand the way Facebook makes money is through paid ads. Now if your video was a paid ad, yeah they're gonna show it to a lot of people but if it's not, you're just taking up ad space. On YouTube it's entirely different. The point there is that they run ads too but they run ads on videos. So if they get a video that people like they're gonna be able to run ads on that video and you're gonna make money and they're gonna make money. So they have a vested interest in getting your video in front of a lot of people so they can make a lot of money. So understand if you're a video creator, you wanna be a video creator and you're trying to promote your business, YouTube is the best place in the world to do it. It's the biggest platform. There are other platforms out there. You could use those other platforms. They work too but I have limited time so I wanna take the platform that is gonna get me the best bang for my buck and that's gonna be YouTube. I've seen tremendous growth this year and I'm saying the past few months because I changed the way I'm doing stuff. Some of the things I'm telling you about now I didn't do before. You know, I didn't even answer comments before. You gotta answer comments so important and when you answer the comments you also wanna respond with another question to get them to comment again. So if a person says, hey I like your video don't say G thanks, that's not good, okay? If the person says I like your video you wanna say I'm glad you enjoyed the video. What part did you think helped you the most? Was it A, B, or C and then list those different parts? Give them some choices. Don't just say what part did you like the best because they may not answer but if you give them several different choices they may answer back and they say well I really like B because it was simpler for me to do than A and C and then you say well that's great I really appreciate you let me know that I'll make more videos like that. Now what you've done is you've turned that one comment into four because they put a comment, you replied and asked a question, they commented again and then you replied to that. That's four comments off one. So really important that you engage with your audience out there if you wanna see the growth of your channel. So that's a basic overview how you can promote your business on YouTube. It's a free platform, I don't know how long it's gonna be free I couldn't tell you but right now it is, right now it's great, right now you gotta get started and don't let the time scare you that it's gonna take months or years because time's gonna pass anyhow you might as well do something. I hope you found this useful for your business I hope it's something that you can use and if so, comment below. Put a comment down there, right? Ask me a question, tell me something you like and I promise you I will comment back too. So that's pretty cool. Don't forget also I have that $97 course below, you can opt in for that, get it for free, no credit card required, just click and learn. If you haven't subscribed yet, come on, subscribe, just click the button. It's an easy thing to do, it's simple. Click that thumbs up, yay, or thumbs down if you didn't like it, let me know. Give me some feedback, give me some interaction. Don't forget, turn on notifications. 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