 Hi guys, in this video I just want to share with you who I listen to for e-commerce advice, right? Like who should you look towards to understand what to do next basically or like get to the next level for example. And I think that there are three different companies or people per se that I look towards in terms of, hey, if you're lost for example, you just look at what these three people are doing and the advice is basically like priceless. It's like gold, okay? So the first person I listen to is like Josh Snow. So Josh Snow runs Snow Teeth Whitening and if you know his background, he did software. So he taught himself how to code and then he went on to run an agency and then he went on to start his own brand for example, which is now Snow basically. And so throughout the process, right? If you go and listen to like all of the interviews about Josh Snow and how he operates and how he basically scales the company and stuff like that, you really understand average all the value. You also understand how to run traffic at scale and you also learn how to basically maximize the LTV of the customer, right? And so there's nobody else like, I know that is sharing this type of information out there. So I think, I don't know, I just really like the guy a lot and like the way he presents himself and the way he operates his stuff and his business and stuff like it just like, like honestly like of all the people like I've ever like listened to or like heard or even met for example, like, he's probably like the smartest person. When I hear him talk, it's just like, okay, yeah, that's it, man, that's it. Like he literally just gives the recipe of how he does it. And if you really go and listen to his notes and stuff like that, right? Well, what I do is basically, I open like a YouTube video or whatever, right? Then I take out my notes app and I'll just listen. I just make it two times speed, right? To save time. And I'll just write down like what he says because what he says is literally like a road to roadmap basically, right? He talks about influencers. He talks about a lifetime value, average all the value and then product quality, stuff like that. So all this minute stuff, right? It's the one, it's the things that really, really drive the business. Even though he comes from a media buying background, he ran a lot of traffic for a lot of beauty brands but like Josh Snow is like the number one guy that I look towards basically, yeah. So second one, I look towards, it's not really a person, but a brand. So if you know who Glossier is, Glossier is a beauty makeup brand company. I think they do like nine figures plus in sales so those guys for example, the way they scale right, they're very low key. They don't really share their strategies but if you go and see how they operate the traffic and like run the funnels and how they market their products for example, I think they do it like two to three times better than anybody else in the market. They are team, they can execute, they know how to scale and then they also know how to launch products over and over again to the same community. So I think that's very, very important and that's what you can learn from them. And number three is probably Biotrust. So Biotrust is a supplements company. They sell I think like protein powder stuff like that. What you can learn from them is basically the email marketing side of things. So with the backend and really how to squeeze more from that channel basically. So they build the entire company based on, obviously they have a good product. Like big companies all have good products. You need a good product first. And then afterwards, how do they scale like so big so fast? It's because they really know LTV cash ratio and then they just ram traffic through it. So you just try to spend as much money as possible. So I was listening to Josh from Snow, right? Like Josh knows he spends like what $40 million per year on paid media and traffic basically. So if you're running data or scale and then he says they're doing like 100 mil in spend across his brands, for example, right? That's something you should probably listen to because the guy is smart. You can't spend 40 mil and be average, right? You can't even spend like a mil a year and be average, for example. So he's spending 40 X of what you're doing, for example. So it's like that person you probably should listen to and you should probably follow his stuff as well. Yeah, then second one, Glossier, like I said before, is in the beauty niche, but because they are in the D2C space, right? People don't talk about it because they don't show their numbers and stuff. But the D2C space, a lot of people are bleeding. And Glossier, maybe they have venture capital and stuff like that, they still are able to operate, open new skills and scale the company, stuff like that. And then number three is Biotrust. Biotrust, they are very, very aggressive on the email marketing side on the back end. So you go and check out their funnels and stuff. I think you'll learn a lot from basically how they market and stuff. And I think the founders, Joel, right? Joel is a big time internet marketer and copywriter and stuff. All right, so these three companies, I don't follow people on YouTube January because they don't really do things at scale, right? So these three people, these three companies, stuff like that, they all do things at scale and they operate like a real business. They're not a personality brand, they're not like a one person sort of thing. So yeah, hopefully this is useful for you, I'm not sure. If you wanna dislike the video or whatever, I don't really care. But yeah, D2C, Josh, Josh, no Glossier, Biotrust. Okay, just follow these three people, like serious. Yeah, okay, hopefully this is useful for you.