 So Joe, a really easy question. What is service design? Well, that's not an easy question at all. But I think of service design as devising the procedures, the activities that your people have to do in your company to create value for your customers. Like as services are about delivering activities. If you're in the experience business, then experience design is rather about depicting all of the elements that it takes, the stage, the theater and especially designing the time that engages your individual customers. So this video is just one piece of the puzzle. Make sure you check out some of the other videos to get the full picture. And if you're interested in learning how to explain service design without confusing people, sign up for the free course I've got for you by clicking here or check the description of this episode for more details. Thanks again for watching and I'll see you in the next video.