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Ariel Fashion Shoot - Aug 29-Sep 3

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Published on Sep 1, 2011

During one week, 29 August -- 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel's Facebook page -- www.facebook.com/arielsverige -- and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift.

BRAND: Ariel
CLIENT: Procter & Gamble Nordic
AD AGENCY: Saatchi & Saatchi Stockholm
PRODUCTION COMPANY: B-Reel and B-Reel Films
PR AGENCY: MSL Nordic (MSLGROUP)
EVENT PRODUCTION: Atomgruppen
MEDIA: Mediacom

http://apps.facebook.com/arielfashion...

http://www.facebook.com/arielsverige
http://www.facebook.com/arieldanmark
http://www.facebook.com/arielnorge
http://www.facebook.com/arielsuomi

  • Category

  • License

    • Standard YouTube License
  • Song

    • Edge Of Summer - Killer Tracks
  • Artist

    • Mark Russell
  • Album

    • ATMOS270_Orchestral Undercurrents
  • Licensed by

    • AdRev for a 3rd Party (on behalf of Atmosphere); AdRev Publishing

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