 Hi, Josie, good stuff man, the countdown clock is there, I feel this little pressure actually because you know this is the hashtag is TV first so I mean it has I feel that I need to speak in favor of television and I have something which is put together I mean many of us here have are probably not watching TV so I mean I also have to confess that I have a like I have you know somebody staying with me domestic help not really domestic almost a part of the family now 30 years so basically Tata sky is at home for him you know everybody else nobody else is watching Tata sky I mean that's that's the reality in my home yeah but I think I just want to say a few things that we tried very simply and whether I mean it's it's for you to you know to take back if that sort of works for TV or it's you know pushes TV further or not but this is how we look at few things that we've we did recently they are very sort of popular examples of work that we've done so when I say TV no longer one way I mean you know it's now easier to make TV work with other devices and things like that so how we sort of take advantage of that in various ways one of the ways is so we feel now that because TV and your phone is so very connected you're sitting in front of the television with the phone and you can make the two of them work together so we did this recently and how we used TV on this client called Swiggy so Swiggy of course you know we've been doing the work for for sometime now and they wanted to do this quick expansion and they kind of work during the IPL the simple insight is that IPL people watch they want to eat at that time of course you want snacks at that time lots of you know simple snacky insights have been working like that you know for advertising but for Swiggy you have to order it so how do you do things with Swiggy so that you know it makes you sort of order Swiggy through Swiggy and this is deliberate I think they want me to lose time because like every time I press where should I point this exactly towards you so TV when TV is in front of you and it's talking to you it's telling you what to do with your sort of phone and with your tummy oh one second one second one second go back please sorry yeah I need to yeah okay five balls 22 get the fans are praying for a miracle and it gets away with it even the smallest food orders delivered Swiggy water delivery so this work for us in establishing this one simple thing oh no sorry I am getting 60% off for six minutes on every sixer to appeal this discount enter to bomb Swiggy water delivery so I mean this was possible to do only because of the relationship between television and the mobile device that within six minutes of this ad playing right after the sixer was hit was the window was only for six minutes after that and so that's how it kind of you know work people it became hectic during that time people ordered like crazy and that's how this sort of work work I just try Kasa Kasa dealer Nasa gravy mangale good choice that's when they're taking a risk here that's well played try something new with Swiggy matched him in your discount Swiggy water delivery so again you know just egging people on like that yeah this kind of sort of results happened with Swiggy I like I said you know I feel the pressure about talking about TV I think a lot of this is driven by TV this is another example of when I say TV learns from your phone I actually want to say that you know these days the phone is used to access not I mean it's not about calls or anything it's basically about the internet so here I just want to say that we had an opportunity to sort of look at what the internet was throwing up as content and we use that for one of the most sort of you know boring categories basically financial services usually information led work we sort of thought we can do the content inspired communication for Moti Lal Oswal and traditionally you know the sort of you know content ideas has have flown from films or television onto content platforms and onto the sort of internet platforms we just did the reverse of that yeah so we took inspiration from these kind of videos which were all out there so sort of getting inspired bringing back work from your phone from the internet back to television I think it works beautifully I think television what you know needed this kind of work this third example is about how can we used a little bit of a edgy or controversial sort of subject but you know we we started the journey of the subject from television I mean we all know mommies are you know used for all kind of snacky work on TV and we all know that you know on you know internet is used to do all the edgy purpose work always hmm you can serve it yeah I'm a sony jaron good night for our soup nor restaurant like soup at home spiky sitting here shout out to Goral for this work thank you I mean you know we we really sort of tested the boundaries of how absorbent TV is what kind of edge what kind of controversy it can absorb I think we did quite well with this work and I mean the results are a very very very encouraging on this work we don't have the exact numbers but again apparently you know TV works then you know how this work for us is because it kind of triggered this curiosity on television that what is Karan Johar doing with the in a soup ad what exactly is happening here and these were like smaller versions of the longer ad that you saw so they were tea so we drove kind of people from television to internet we sort of created a kind of hunger for more content for digital teasers for long form for memes and for a lot of conversation on this so I think that again sort of worked from television to internet for us yeah that's all from me thank you 10 9 8 thank you so much so