 I want to talk about organic social media and when to use it as an insurance agent, okay? One of the things that I want to have you understand is there's two ways to leverage social media. There's the paid platform which is paying to reach their audience with a specific message and then there's the organic platform that doesn't cost any money to set up an actual profile and start posting. Now your organic posting is important but it's not quite as important as leveraging the paid tools because it's free. But I want you to understand when and how to use your social. Really what your organic social posts are is the heartbeat of your business. You want to be showing pictures of your clients. You want to be showing pictures of your family, bring people into the inner circle of what you guys are doing. It really serves as the heartbeat of your organization as opposed to the information source for your organization. Your website serves that purpose. The social media feed is typically just what is this person about? What's the personality? They look fun. Looks like they went to this place. They helped this person. They happen to be the similar age to me. It kind of helps people connect with your audience. So that is how you should use organic social media as an insurance professional.