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Crowdfunding: How Indiegogo Connects Concepts With Cash

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Published on Apr 24, 2012

Indiegogo relies on "user democracy" -- anybody can raise money for anything, and the power of the funders help dictate what catches fire and ends up on the website's homepage. http://www.mashable.com
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Mashable is the leading independent news site for all things tech, social media, and internet culture.
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