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Real Estate Lead Conversion: Stalking

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Uploaded on Aug 17, 2011

Converting Real Estate Leads
Real estate agents have access to some amazing tools available to help them stalk and close their real estate leads. In this webinar delivered by IMSD and ActiveRain University, Chris McNamara and Liz Landry describe which "stalking" methods they use to find relevant information on their buyer and seller prospects, how they use that information for real estate lead conversion, and why stalking prospects isn't quite as bad as it sounds.

Stalking your real estate leads is about finding points of connection with them that will spark the relationship. Adults are trained to always say "no" to sales people. Our defenses are up when we stroll into a car dealership, answer an unrecognized cell phone call, or shop in a department store. Real estate is no different.

Those who are savvy in online real estate marketing leverage the internet to find things in common with their prospect and use those common points to show the real estate lead that you care about the same things they do. Those same agents also know that the average person's BS meter is a lot higher than we give them credit for, so be genuine.

Now don't forget one of the most important elements of the real estate lead conversion techniques you'll learn about in this webinar... THEY ARE STALKING YOU TOO! Be sure to use all of these tools on yourself to know what their first impression of you is going to be.

If you want to up your game when it comes to real estate marketing, the Internet Marketing Specialist Designation is a great training program to look into. IMSD provides a system and a plan for agents to grow their business through social media, blogging, Craigslist, SEO, Google AdWords, Facebook Ads, and other highly effective means. Visit www.imsd.net to learn more. Register with the promotional code "YouTube" for a $175 discount on the training program.

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