 Hey guys, this is Matt Beck from freesaloneducation.com and I want to talk to you about something So I did a business program over the weekend two days in a row at IBS the international beauty show in New York City and A couple questions came up and it was actually very specifically on this Subject which is membership salon So I want to go through just a couple things that our salon has been a membership salon It's not membership only but we've done memberships at the salon for about two years now and we've had success with it and so I want to share some things that work some things that don't and Just kind of go through that with you guys So you can see we have a flyer up there about our memberships and I'm just gonna start by breaking that down and then we'll go into I'll talk about what I like about what I Don't like about it. What's working and you know not working so we start off We have our ladies platinum membership. Basically what this is is kind of the The the best membership you can get at the salon. It's a hundred and sixty dollars a month You're gonna base that price on your area. Don't worry about what I'm charging figure out what works for you But that includes one color per month anything you want. So if you want highlights You know block coloring technique, whatever it's a hundred sixty dollars a month that you get one color technique per month then Then you get one haircut per month and then you get four blow-dries a month and the last thing you get is four or a ten percent off retail so Basically with that package You get to have a lot of services done in the salon. It's a hundred sixty dollars a month I know that doesn't seem like a lot for everything that you're getting It's a good value for the customer But the biggest thing with this is that your customer is gonna be able to see you more often if they see you more Often they're gonna be more loyal to you. So that's one thing I like about it Then we have our next membership. It's the second ladies membership It's one twenty five a month and we do a single color. So just your touch up You can't get highlights with that anything else anything else you want to add to it. It's just an extra charge So you get your single color you get one haircut a month and then two blow-dries So, you know, it's definitely cutting down on the services that you're doing but still you're seeing them more often More chances for them to buy a retail from you and things like that then we have our men's membership Which is seventy five dollars a month. It's unlimited men's cuts and That's basically and one color a month for a guy So they can come in whenever they want the great thing about a men's membership is that? Yeah, you're doing unlimited haircuts. Let's say they come in every week But when they come in every week, you don't have to do anything it just makes it a very simple service for the guys you're just cleaning up their neck and Touching up their haircut and they're off So there may be five to ten minutes with you and you have more of a loyal guest Then we have our coach membership for guys, which is 49 99 a month and that is unlimited haircuts no color whatsoever so Let me just talk about what's great about this and what's you know, some certain things. Maybe you should do it Maybe you shouldn't Men's are the the memberships in the salon are great because it builds a loyal customer We always talk about what what's gonna create the most loyalty if you have a frequency of visit Number that you're looking for this helps build a frequency visit number of 12 and 12 is you know Really the best that you can ask for and it's gonna make you a more successful stylist You want your customer coming in more often if they're spending a hundred and sixty dollars twelve times a year That's way better than them spending two hundred and twenty dollars Maybe four to six times a year So you just really want to figure out what's gonna make your customers come in more often the way that I look at memberships Is if you have maybe new staff that you're trying to build up you don't have to do this with your top stylist just just aim it towards your new staff and then that can help them build a book quicker and You know just keep more loyal guests the thing that we did in the song when we launched this it was all right So you're gonna if you sign up with somebody for a hundred and twenty five dollars It's gonna be a hundred twenty five dollars for the rest of your life if you never cancel You'll always be a hundred twenty five dollars whether that stylist prices go up or not because you've been loyal to them It's a hundred and twenty five dollars forever So those are another reason to build loyalty the other thing I like about memberships if you have an automatic payment coming out on Your guest they can't cancel because if they cancel they have to actually physically call you To stop the payment so it keeps them loyal in the salon It gives them more services and if we look at the way that things are in the industry now and people shopping online for products and all of that You really want to make sure you have your loyal guests staying with you and if they're coming in every week for a blow-dry They're more apt to buy Shampoo from you hairsprays anything because if they're coming in every week then they know that they're coming in to see you They'll get their products there as well The other thing is customers aren't usually loyal Because they don't see you that often so think about if you Had your husband and wife and you do only saw her every two months You probably wouldn't be as loyal as if you see them every day So you really want to think about creating the loyalty in the salon How can you get those customers coming more often and you're going to be more successful? So hopefully you can take this flyer twist it and make it your own You don't have to do the exact same thing I do, but it's worked really well for us I mean we're a smaller salon We're doing about I would say between forty and fifty thousand dollars a year in memberships alone And it builds a little gas so maybe start out with your new staff see how it works and go from there But try out memberships see what you think let me know comment below and If you have any questions, we'll answer them But check us out free salon education calm much more education on there much more to come Thank you guys for subscribing you haven't subscribed subscribe below and we'll see you on the next video. Thanks