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How Eurocontrol battled the ashcloud crisis through social media?

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Uploaded on Apr 28, 2010

In this exclusive interview with SimpliFlying, we hear from the person behind Eurocontrol, who personally helped out thousands of stranded passengers using social media.

On April 14, 2010, the eruption of the Icelandic volcano [i still can't pronounce the name!] resulted in chaos — more than 100,000 flight cancellations between April 15 and 21 — affecting millions of travelers, and the fallout cost the airline industry $1.7 billion. The silver lining was social media - and how airlines and authorities reached out to stranded passengers to help them out. And Eurocontrol led from the front.

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