 Baw, what's up everybody once again it's Brand Man Sean and we got to talk about a powerful way to think about how you create your artist image. Really amplifying your artist brand. There's three ways that we're going to talk about this. The first one is called the Halloween test. It's something that I created when it comes to your personal brand is if your brand can be translated into a Halloween costume and you start to see people do that then you know you have a strong brand. Now this just isn't for artists. You can see plenty of artists who have had Halloween costumes done of them like Loyati, TLC, Nelly and Kelly Rowland, Big Sean and Jenae Aiko. There's a lot of people that these costumes have been made of and this shows that you have a strong enough visual image. You can even look at Will Smith with Fresh Friends. Plenty of people do those costumes. It really kind of reflects on one of the greatest responsibilities of being an artist at times is just creating moments, right? Creating images and characters for audiences to mimic. And Halloween is pretty much that time to make it happen. Running through a list of other people who people have mimicked is Travis Scott. The rodeo album cover was something that quite a few people made some dope costumes for. Birdman and Lil Wayne people have made some funny costumes. And I can guarantee you that somebody this year on Halloween will be dressed as Doja Cat or more so a cow. And they'll say, bitch, I'm a cow from the moment that Doja Cat created with the whole moose song. That was a moment. People love taking those moments from culture and mimicking them on Halloween. That's the one strong indicator that you've created a moment and actually got it to a certain level of awareness. But you also have to have a strong visual brand for that to happen. It doesn't mean you have to walk around necessarily with red hair like Lil Yachty all the time, but at least creating moments. People do Beyonce costumes, but she doesn't really have a specific get up that she always wears like a costume. But there's certain concerts and certain moments in time that she really did put a certain image on. Kind of like the single ladies video with the whole hand and everything. Now, the second thing when it comes to having that strong, unique brand is actually how you say things, your actual voice. You can think about a lot of artists that speak in specific ways. But the most obvious and current one is Cardi B. People make fun of how she talks a lot. And a lot of times when people can make fun of you and how you talk, then you know you have something unique. Cardi, you're like my manicure or whatever. So a lot of people be asking me like, oh, Cardi, what do you eat for breakfast? You have so much energy. When people start to make fun of how you talk or other parts of your brand and they start to mimic it, they're actually helping your brand because they're not only ingrained in getting their own heads, they're ingrained in getting other people's heads that they're around and whoever else they have a reach out to. And remember, this isn't just for artists. You see it for people like even Obama, a politician. He had a very unique way of talking and people made fun of it, right? He was very methodical with the hands that he did and his voice was very... I'm not even going to try to do it. That's not my thing. But y'all know what I'm talking about. So the third and last thing is perspective. Now, this isn't as superficial as a certain way of talking like your voice or a certain way of dressing. It's a real X factor. And I believe that every artist that has a real fan base has this. Now, what do I mean by that? Once again, it's not straightforward. It's really the way you say things, the way you talk about things. If you think about Drake, they say Drake would say something like, you know, begging for a girl to get off the strip pole or trying to be her sugar daddy. You know the type of things that people say Drake would do. As a matter of fact, there were a lot of memes going around about it for a given period of time. And then if you think about how somebody might make fun of an artist like DMX, they're going to get real, like they're going to make fun of the voice. But they're also going to add some barks in there. And they're also going to be aggressive in whatever the approach is to whatever they're talking about. I think a perfect example of all three of these things is the Migos. They have unique voices. They have unique ways of dressing and the style that they brought to the game. But then they also have a perspective in what they talk about. They talk about certain types of things. And that connects with fan bases on a deeper level because you have your way of doing things. I think the best way to consider perspective and communicating something unique is the fact that if you think about your parents or whoever raised you, somebody you know well, like a friend, you can mimic your friend. You can mimic your parent and how they talk or something that they would say because you know them that well. That creates sorts of inside jokes with your siblings or anybody else who knows that person. And that's the value of perspective. Once again, the first two, a strong visual brand image you don't necessarily have to have, but it's powerful, the same for a voice, but at the end of the day, if you don't have that unique perspective and way of talking about things as an artist that people can connect with, it's gonna really be hard to differentiate yourself because they could probably get whatever you selling from somebody else and if you're not selling your unique self. So with that said, I think I wanna leave with a perfect example of just a video clip of a comedian named Harry Spears when he was mocking a few artists. And I don't want you to just pay attention to the impressions that he's making because he does sound like the artist, but the things that he says sounds like something that the artist would say themselves. And while you're watching, might as well go ahead and hit that like button and share this video as well. Hello. Hey, yo, one, two, three into the folk. Snoop doggy dog, takin' condoms out the dope. Ready to get up in ya, so back them up. Grab a condom cause I'm ready to fuck, bitch. Fuck. Having three hoes and some gangsta shit. You know how a dog doped when a gangsta pimped. We don't sweat shit cause we know we can't be faded. We just sit back debated while getting our hair braided. Nate Dog, Warren G, Daz, and Karrot. We gon' rep till we die. That's why we throw them things. This is my nizzle in the LBC. You know my name's Snoop Digo. Double G. Yo, it's your man, DMX. Where's my dogs at? Where's my dogs? Uh-huh. Uh-huh. One, yeah, one, yeah. I done told your dogs about, fuck it with me. I done told your dogs about, fuck it with them. When the dog starts to bark, it's followed by the pipe. That's when you feel the pain. Get them said, nigga. That's just how a dog doped. And I won't stop until the dog's throw, er. I bring that real. It's your boy in the building. I'm over, homie, I told you the king's over. I got it like, oh, y'all should stop. That's not called a switch. I'm like, I turn up and with slump when I'm pissed. If you havin' girl problems, I'm no bad for you, son. I got 99 problems, but a bitch ain't one. You know what to do. Hit that subscribe.