 My name is Jillian and I am the founder of clicknetwork.tv and we're an online TV channel. So we produce all kinds of lifestyle content mainly for women around the ages of 18 to 34 and we're based in Singapore. I think digital technology has opened up a new avenue, new platform for us to push our content to people that are outside of Singapore. So with the internet, with YouTube, we're able to reach a lot of viewers that we would never have been able to reach if we were just doing traditional TV here in Singapore. I guess digital technology has also given us the opportunity to be more in control of our business in terms of our content because with a platform like YouTube, we're able to kind of be the owners of our own content and be our own media channel. I think the biggest challenge for us when it comes to digital technology is that it just evolves and it changes so quickly. So when it comes to trends and what people like to watch and generally what people are into, we just kind of always have to keep up with what's the latest thing and that's really challenging for us because in order to create content that is relevant, we need to be on top of trends and it's really hard because online everything evolves so quickly. So that I would say is the biggest challenge for us. So with regards to the theme for this year's World IP Day, I think it's great. I think that digital technology has allowed a lot of people here in Singapore to really express themselves in a way that they've never been able to before. You know, with the internet, with YouTube, you're just pretty much anyone could pick up a camera and just say whatever you want to say or create any kind of content that they want to create for the world to see. And with that, I think it's really changed the culture here. I think people just become more expressive. People are also exposed to a lot more different styles and types of content. So everyone becomes more open-minded, I think as well, and tastes change. In content, what people like, what people don't like, I think that kind of exposure is something that digital technology has created and I think that's great. Happy World IP Day from Singapore.