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Renault Laguna stickers

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Uploaded on May 9, 2011

Renault recently ran a campaign for the new Laguna, a 4-wheel steering vehicle. Publicis Conseil, the advertising agency responsible for the campaign, took a street art approach and when through the city and placed a sticker of the new vehicle on random building walls. This form of marketing reminds us of Street Artist, Shepard Fairy who placed an image of André the Giant across many cities across the U.S.A. Over time the artwork has been reused in a number of ways and has become worldwide, following in the footsteps of World War II icon "Kilroy Was Here". At the same time, Fairey altered the work stylistically and semantically into the OBEY Giant.

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