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Seattle's Best Coffee Relaunches Brand at Starbucks Headquarters

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Uploaded on May 12, 2010

To celebrate the reinvention of our brand, red-capped invaders scaled the Starbucks headquarters building and stealthily replaced the famous "siren" atop the clock tower with the new Seattle's Best Coffee logo. The intent? To put Seattle's Best on the map as the universal symbol for great coffee.

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