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Rolls-Royce Phantom--D&M Motorsports Video Test Drive and Review 2012 Chris Moran

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Published on Dec 17, 2011

TEST DRIVE and complete presentation of a stunning 2009 Rolls-Royce Phantom at D&M Motorsports. Presented by Chris Moran.

Like the Great Pyramid of Giza, Rolls-Royces change shape slowly and imperceptibly without affecting grandeur or purpose. This evolutionary pace ensures that even older Rolls models will remain relevant and rewarding, creating no sense of shame for owners even when placed next to newer, fresher versions.

That said, the single most noticeable change on the 2009 Rolls-Royce Phantom—the new front bumper—does just enough to tidy up the Phantom's face that it might prompt customers to go ahead and toss down $400K for a new one anyway. Indeed, the nicely integrated fascia brings the bumper, fenders, and grille into agreement with each other. Together, they replace the clunky, unresolved front end that, frankly, made the pre-'09 Phantom look like it had already "menaced" a wall or two as part of the assembly process.

Rolls-Royce made more changes to the big bad Phantom for '09, including new power rear bucket seats; relocated rear climate, window, and audio controls; a new clock; fabulous new rear vanity mirrors; and, for the first time, the unique headliner that uses tiny lights to mimic twinkling stars—evidently, when you have this kind of money, the stars always come out at night. The iconic Rolls grille has also been tweaked, becoming shallower to mimic the Phantom Coupé and Drophead Coupé, and cast-aluminum 21-inch wheels are now standard, with two additional wheel designs also being available. Production of the 2009 Phantom has just commenced at Rolls-Royce's Goodwood facility.
Rolls-Royce Motor Cars has today revealed record sales results for 2010, with 2,711 cars sold during the year. This was a 171 per cent increase on the 2009 total of 1,002 cars and more than double the previous company record of 1,212 cars set in 2008.

All regions demonstrated significant sales growth, with particularly strong results seen in Asia Pacific, the United States and the Middle East. The United States remained the biggest single market for Rolls-Royce in 2010, followed by China and the UK. However, strong growth was also seen in markets like India, Korea and Japan.

"Our record sales result for 2010 was a tremendous team effort and is testament to the commitment and passion shown by our employees at Goodwood and around the world," said Torsten Müller-Ötvös, Chief Executive Officer. "Rolls-Royce has further extended its position at the pinnacle of the super luxury automotive market and has demonstrated a clear competence in the management of this unique ultra-luxury brand. We begin 2011 with a sustainable business model, a flexible workforce and great confidence in the future success of our company".

Demand for the company's latest model, Ghost, has been exceptional and Rolls Royce has won universal acclaim from customers, media and enthusiasts. Around 80 per cent of Ghost customers have never previously owned a Rolls-Royce.


Demand for Phantom models remained strong with the four door versions (Phantom and Phantom Extended Wheelbase) remaining most popular. However, continued interest in the Phantom Drophead Coupé and the Phantom Coupé saw Rolls Royce attract new buyers, thanks to the company's unique Bespoke personalisation service.

Bespoke includes the development of anything from the most understated feature such as personalised tread plates, contrast stitching and seat piping to personalised veneers and unique exterior paints. Then there are stunning creations like luggage, glassware and a picnic set all designed and developed in-house at Goodwood.

The majority of Phantom series cars produced at Goodwood in 2010 included some Bespoke element and many exceptional and individual cars were produced for customers during the year. Bespoke sales in 2010 reached record levels and this trend is expected to continue in 2011.

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