 So it's about shows? It's all about the show. It's not about channels. No one remembers NPCs. I thought it was about loss. It's a show. ABC dramas is something else. What do you care about? ABC drama or loss? You care about loss. Whether it's on ABC, CBS, whether it's a drama or whatever. You don't care. What you care about is a good script, good stars, good supporting gas. Does it get your attention? You don't get your attention simply by being a brand. No. The brand is accorded any recognition and authority by virtue of the shows. With a journalist trifecta here. Hega Holm, who's now a star on video. Fred from Wired and Dan with ZDNed. All legends in the paternalistic community. You look really excited. It's nice to know. I like what you do. No, it's just about money. I was just thinking, you know, it's like you're out there holding. I'm singing.