This summer, CAN brings you a brand new public service announcement featuring popular Hong Kong movie star, Daniel Wu. The video is an ironic 1980s-style infomercial flogging a fake brand of canned air called "Fresh Air."
At the encouragement of CAN's pro bono advertising agency, DDB, CAN decided to adopt a different approach from its previous series of dead serious public service announcements about the health dangers of air pollution. Instead of frightening viewers, CAN seeks to enlighten viewers by taking an absurdist, sarcastic approach to the issue of health, lifestyle and air pollution.
"Clean Air Network is thrilled that Daniel Wu has decided to get publicly involved in championing clean air for Hong Kong. His personal leadership will undoubtedly influence the minds of many young people," said Joanne Ooi, CAN's CEO. Daniel Wu said, "I wanted to do my part to raise awareness about how air pollution is affecting everyone in Hong Kong. It is, after all, the city's #1 public health problem." Other celebrities appearing in the infomercial include Ana R., Cara G., and Simon Yin.