 We can rebuild trust, but it depends on what broke the trust. And it depends on how you go about rebuilding it. And because people just say sorry. And sometimes an apology is enough. But a simple apology isn't going to be enough. It has to match what broke the trust. I have to feel like you're doing something that makes you feel vulnerable, or you feel embarrassed and matches how I felt. Otherwise, that apology actually has the opposite effect.