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Simon Sinek: If You Don't Understand People, You Don't Understand Business

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Published on Nov 16, 2012

About this presentation

In this wide-ranging talk, ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things.

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0:32 how can you help the human race progress?
1:06 when you're surrounded by people who believe in what you believe something remarkable happens
1:30 we need trust
1:45 willing to experiment which needs failure
2:10 we're not goo by ourselves
2:28 the goal is not to fix our weakness but to amplify strengths
4:00 advantages
4:09 what are you in pursuit of?
7:07 we don't trust everyone. we trust people in our community but you have to know what to look for
7:35 authenticity matters (symbols of who we are)
8:35 if you say/do what you believe you will attract people that believe what you believe
10:23 Ability as designers is to create those tools of belief
18:16 spirit of generosity
18:20 willing to give to someone who will be willing to give to us
18:59 fulfillment - when you do something for someone else
20:09 when trust emerges, survival and progress goes up
21:36 how does that person encourage us to give?
25:58 100% of customers/clients and employees are people
24:20 anecdote
30:06 what are you doing to help the person next to you?


About Simon Sinek

A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it. Sinek's amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act.

His innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq.

Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He also works with the non-profit Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. He lives in New York, where he teaches graduate level strategic communications at Columbia University.


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