 I think it's very recognizable and it's iconic. How are you reflected on that? What does that mean to you? It means danger. It means watch your ass. Jason's coming. Well, this is the beginning of the entire Friday the 13th brand, which is where it is today. This was the first and only real vision of Jason Voorhees as he embarked on a 30-35 year killing spree. So a talented special effects artist created the Jason face with prosthetics. They closed off an eye and he was running around killing with a potato sack and the potato sack comes off and then that was the first view of Jason. How do you feel about the influence that art has on people? Art is life. It inspires people to do what they do, whether you're going to go back and talk about Vincent van Gogh who's putting the most priceless art together, beautiful paintings which now there's a movie where his art is coming to life. Excuse me, they're good looking. And the actors that are playing these parts, that's their art, that's their creation and then you've got the directors and all the people behind it. That's art, making it come to life. And so this is quite interesting because this concept of a mysterious killer has captivated audience for the last 35 years. Who is he, what is he and what is the mission and why and what did he look like?