 Sometimes finding an ideal brand partner is way more difficult than finding a life partner. Hello there, this is Bhavya Kaushal and here are 4 things you need to know about finding an ideal brand partner. Our contributor says waste not want not. Before you enter the process of looking for a partner, understand exactly what you need. If you really want something, the best thing to do is to ask. Inversing with your peers or your possible partner's other clients and reading reviews will help you accurately gauge whether a particular person is right for you or not. Your ideal partner should be a specialist in your category. He or she might have multiple other startups as clients but having a focus or just the relevant experience is paramountly important. The truest and final test of any partner has to be in the quality of their being. In an industry like branding and marketing, the evidence of success is laid bare in the open. Have a great day ahead.