 Next question is from Adam Pullman fit. How has incorporating and vocalizing your personal opinions and details about your lives? positively or negatively affected the brand business and your personal lives you guys remember Adam right Adam was I think it was Colorado where he came out to the live event tall tall good-looking fit guy He has his own podcast. He's probably interviewed both of you. You don't even remember. I do I do recognize his name Yeah, I know it. Yeah. Yeah, so he's no yes Sorry full of shit over there. Yeah, yeah He's on video you can see his face No, I'm saying like I'm saying your your face is on camera I mean, I might be calling it out, but he looks confused as shit as he says Hmm Justin doesn't remember the tall handsome guys like you do He was next to that attractive girl, you know what I have some very strong opinions about this because I think times Have changed a lot when it comes to this in the past I think it's safe to say it was not a smart idea for anybody in media To talk about their personal opinions on a lot of different things. In fact PR agencies used to tell celebrities all the time do not talk about politics Do not talk about personal opinions. Don't do any of that stuff Just stay general because it could screw you one way or the other these days With a cancel culture. It's a little bit different. Okay, if you say the wrong thing Or you do the wrong thing or you act in a way that whatever pisses off the mob They could literally destroy your career now my opinion and I think you guys will agree with me And if even if this wasn't true, we do it anyway because that's another part to this But in my opinion if you build your business Saying what you're gonna say and being who you're gonna be then you're somewhat protected of that in the future Because if something happens and something comes out and they're like, oh Sal said this about politics We people are like he's been saying that for yeah, since they consistent. Yeah, and oh, you know You know Adam was seen drinking a diet coke. I thought he was yeah He talks about that all the time. It's not a big deal like I think if you're gonna build a business in new media Then you need to be you need to be somewhat authentic and real because at some point someone's gonna see something or whatever They're gonna come after you maybe and if they do What are you gonna do come after me? I've been this way since day one. I've been honest since day one So I think that somewhat protects you. Yeah, I think these days is just different like the days of portraying yourself in a certain light and You know having the Lambo behind you and like whatever like staple of success looks like I think those days are you know, it doesn't do as well as it used to I know it still does well for some of these guys out there that can kind of portray themselves like that but I just feel in terms of a long-term strategy to get as close to your authentic self as possible I mean it it it is what it is like either like me or you don't at a certain point I think we've been getting slowly more comfortable with the fact of like this is who I really am And so like I don't really know how to be anything else and I think people appreciate that at the end of the day Well, I think this is I actually think this is necessary, right because at one point if you try and you know Only talk about the things that you think that everybody wants to hear about and you're not being your authentic self and you're holding back Your opinions and your values and your views then you and let's say you actually build a successful business Then you got to get up every day and you got to be this person that isn't completely you and so even if it's doing well Financially and it's growing You don't get to be yourself. I promise you that that'll be short-lived and you know what in the past Adam that that you there was a Buffer between you and people who watched you on TV or whatever. There's no more buffer Yeah, so you're screwed exactly So then you got to get on your social media every day and pretend to be this character that you really are not and you know This was a conversation that we all agreed very early on it's like we're gonna be you know Raw and real and ourselves and and here's a deal with what's neat and why I think this is important today And you and you definitely can still get away even with cancel culture culture is there's a very good chance There's a million people out there at least in the internet that are just like you that think like you that Similar in age similar in values and views So don't be afraid of the you know of the other hundred million that are totally not like you Don't care your goal is to find those million people that and you don't even need a million But I'm just throwing that out there. Let them find you Yeah, or yeah exactly be yourself and continue to be yourself and then eventually they your tribe of people that are Wanting the information that you have or the value that you have to provide will seek you out And then what's great about that is you don't have to constantly be apologizing for the way you do things I mean, I think that was one of the things like Sal was alluding to that really I think saved our ass I mean we came out so over that our personalities over the top on the beginning. Yeah, we've throttled hard Yeah, if anything we've kind of backed off a little bit and so we wanted to make sure okay Our core audience is definitely they've got just as dark of a sense in we do they're okay with profanity. They're all those things Otherwise you wouldn't have been paying attention to us And so we don't have to deal with a lot of that bullshit Yeah, and the truth is that it's not going to guarantee you success It might hurt your business, but so what then you're not in that situation where you're either acting fake or Vulnerable that's the thing that you got to be careful with is you can make yourself very vulnerable You know I was talking about Kevin Hart earlier in this episode about his comedy thing and he said how He had announced that he was gonna go plant-based and then a couple days later He was eating a Big Mac and some lady with a cell phone took a picture of him I got you and then he's like oh man now. I got to apologize all these people or whatever And so that's the the world we live in there's cameras everywhere people all around you It's not gonna guarantee success. It might hurt you who knows but at the end of the day in my opinion There's only one way to be successful through media and that is to be authentic. That's the only way I can do it I don't want to walk around looking over my shoulder. I don't I am not the kind of person who's gonna Apologize to the mob that I don't even fucking know. I don't know who you are I'm gonna apologize for so so I'm just gonna be who I am and then you know if someone gets mad I know there's gonna be you know 10,000 other people and be like oh, he's he said that like 15 of the times Like you're an idiot for getting mad. That's just who he is