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Google+ for Business: Tips for Building Your Profile by Chris Brogan

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Published on Oct 12, 2011

Buy Google+ for Business: How Google's Social Network Changes Everything:
http://www.quepublishing.com/store/pr...

Chris Brogan provides three valuable tips on building your profile in Google+, from his latest book, Google+ for Business: How Google's Social Network Changes Everything.

Google+ is incredibly hot, and its powerful business features make it even more valuable to entrepreneurs and marketers. In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential before their competitors even realize it's there. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn: * How Google+ is different, and why the difference matters * Where to start after you sign up * How to define effective Google+ strategy and tactics * How to integrate Google+ into current online/digital strategies * How customers are using Google+ -- and what they're looking for * How businesses are using Google+ -- with case studies from small businesses, enterprises, entrepreneurs, and employees * How to use Circles to organize contacts and interactions far more effectively * How to create posts that draw attention and spark conversations * How to build a simple, low-cost content strategy * How to grow an audience and share others' valuable content * Tips and tactics for going way beyond the basics

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