 As I mentioned, I was at a previously at a tech company that really was not in the social impact space at all And so as we were figuring out how to turn this into a business We went to a handful of different events and I felt like there was a lot of different definitions of impact investments or of social entrepreneurs or of impact entrepreneurs and it was a little overwhelming and a little bit Confusing and so essentially I looked at the different kinds of companies that people were pointing at or highlighting as successes And sought to figure out, you know other a couple different flavors that that makes sense to me And so I wanted to share those for a moment and so the first group I think of is organizations that have dedicated themselves to taking a share of their profits and Making an impact with that so that can be organizations like Tom's who sell shoes and then for every pair that somebody buys They donate a pair to somebody in need or Warby Parker who does the same with with I wear or even a brand like Ben and Jerry's who Sells ice creams but has dedicated themselves to giving back to farming communities and a lot of charitable charitable work around that So I see that as one flavor organizations who take a share a portion of their profits and give it back But it's core to their DNA and consumers and customers really know that as part of buying from them A share of what they're spending is going to be giving back a second flavor that we often see and this is probably what Our company fits is organizations that are helping more dollars move to philanthropy and move to charity whether that's Organizations like ourselves or fundraising organizations that are helping these organizations more effectively operate or more effectively fundraise and examples there Go fund me obviously has been tremendously successful over the last ten years. We're even seeing Facebook now get into Charitable giving campaigns within the giving feed or an organization like classy Which is doing amazing work with helping charities fundraise and so I see that being a second group where they're helping Charitable organizations be more efficient and more effective And then the third flavor which it seems like both of these women's organizations fall into our groups where Giving back is core to their DNA and core to their service and core to their product in and of itself And so in that case the product makes an amazing impact in the communities like Layla was mentioning earlier But also they are generating a profit and so you know well-known examples there can include Tesla who obviously are Delivering an amazing vehicle, but at the same time reducing carbon emissions and reducing reliance on gas So you know those those are sort of three flavors that that I think is a useful framework to think about things as you figure out What kind of impact is my organization going to have and how do we want to build it into our our business model and into our core DNA?