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Published on Jun 27, 2012
David and Clare Hieatt are serial entrepreneurs, whose clothing ventures have included the creation of howies, a highly regarded apparel company acquired by Timberland in 2006. David and Claire have just launched Hiut Denim, a challenger jeans brand on a mission.
Here David talks about the mission his new brand is on, how challengers need to think if they want to create big change, and the importance of really working out your 'Why'.