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Published on Feb 20, 2009
Stunningly lovely interview with Anita Roddick telling her story from the pure entrepreneurialism of hand made and labeled products sold in a small store called The Body Shop (between two undertakers) through to the sense of powerlessness in the face of the WTO. Watch to the bitter end, an inspirational moment in the movement that is Fair Trade from the legend that is Anita Roddick.And a serendipitous moment in the rise of the World Fair Trade Organization and the Birth of the Sustainable Economy.