 Experiential marketing for Pinterest is very important and a large part that's because as we know, you know, real change doesn't actually happen online. It happens in the physical world. We really began with what Instagram is, it's a platform and Instagram stands for inclusion, expression and community. And this is really a representation of all of that. I often say to other advertisers or brands is remember your brand does not grow in the digital space. It grows in the real world. And so for us, we're always trying to come up with ways to, first of all, in our own platform, get people from getting inspired to doing in the real world. And then for us as a company, as a brand, making sure people can experience that feeling of physically interacting with brands or physically doing things. One of the things that's really, really important for us as we show up at events like CanLions is to make sure we have strong programming that helps our attendees understand that Twitter is the place where we have the most valuable audience when they're most receptive. For us, we do quite a lot of experiential marketing. We do a lot of events like these because it's a really nice parallel to what our platform is as an experience. We don't want people to spend all their lives on the platform. We want them to get the inspiration they need in order to take action. Instagram began as a platform for creatives. We really believe by supporting creatives, particularly here at this festival of creativity, is the ultimate expression of what Instagram is as a platform. We are the world's inspiration platform. And so for us, like to be in another place that is all about inspiring great creative and inspiring great ideas, for us, this is just a perfectly coherence place for us to show up in many ways. It feels like this is Pinterest in real life, a place where you come to open your mind to get inspired by others to build on the ideas of others and then take them back into your own practice, your own life or your own work. I mean, we feel very much at home here because it's sort of like the Pinterest experience exploded view for creatives in the industry. The feedback after events like this is always positive for us because people actually get to feel what our service is in real life. That's huge because a lot of times if you are a marketer and you are not really familiar with the platform or service to be able to understand its energy, its human, bold, electric feel. It helps them identify how they best can use the service to connect with their audiences when they're most receptive. Understanding who we are, what we stand for and how we show up in the world allows them to better attach to our company, our brand and are more receptive to using our service for the programs and things that they're building.