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Digital Cream London 2012: B2B Marketers on Marketing Automation

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Published on Mar 29, 2012

Senior B2B marketers attending our recent Digital Cream B2B roundtable sessions in London took time out to speak to us about Marketing Automation.

They discussed the scope for targeted content delivery and communications, and the challenges marketing and sales departments face when dealing with new technology and implementing advanced data efficiently.


Discover more information about Econsultancy's B2B services by visiting: http://econsultancy.com//hello/b2b

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