 We have two major reactions to this These people are fucking defeated and they go back to doing what they do Okay, they're like fuck this shit and rightfully so who would want to take this path end up here and have low-quality Women you really don't want to spend time with and you really shouldn't be putting your dick into okay? These are the sociopaths Okay, these are the dangerous people These people will fuck you up They can't help themselves All right, these people are defeated now. Let's talk about defeated people What happens when you're defeated? I? Don't know of a single person who isn't profoundly defeated and an immensely emotional intimate way that doesn't get resentful Especially where your sexual identity is concerned We are striking home at your sense of masculinity who you are as a man and your quality as an individual when we're talking here How fucking angry do you think you're gonna be? Do you know who these people are? Elliot Rogers People here kill people People here face a reality. They don't want to admit people here are resisting a reality They are not only resentful. They're miserable for facing that reality and conflicting with that reality And when you're not socially enabled when you are not socially sane when you're not full as a human individual You kill people You get violent Because socially empathetic individuals Don't harm other individuals. They don't kill. They don't beat. They don't turn to violence as a solution This is a serious social problem. It's not just a pick pick up industry issue It's exemplified by it, but society does this society expects men to achieve the things that they say we're supposed to or taught Without the skills background or support of other men to show you how to teach you to guide you so this is preventable This is a society problem, but the pickup industry will get blamed for it And if you're in this industry be careful If you're in this industry and you want to make a change step the fuck up become an industry leader Show that this matters to you. That's a difference between a business and a cause apples in business But they serve a cause It's not just products they produce. All right second one big failure We heard earlier that a lot of the guys are intelligent. Okay, white-collared guys. I happen to like them. I'm gonna root here All right, I'm biased. There's my biasness. All right They're difficult to train in the pickup industry and rightfully so they recognize this is clownish fucking behavior They see the road ahead of them. They don't want to go down that fucking road I wouldn't but they kind of want to get over here. They think they're told they're sold All right, but the reality is they kind of went up over here. So what did they do? They apply some of the lessons And one of the first ones there's their sense of reality their sense of place they develop small marginal Menial skills of attraction. They understand when a chick's kind of interested. Maybe hey, she's looking at me No, she really is looking at me not only that he's able to convey interest as well and guess what happens boom This guy's over something in the middle of the dating population What happens then first or second girl that comes along he's interested met his objective poof. He disappears He doesn't get here Okay, this never happens by the way this guy he's happy in hell If you're in the pickup industry This is lost profits take a look at that guys that is lost profits That is an entire market segment. I could develop an industry right fucking there Not teaching you pickup I Could teach you how to stay single by the way we heard from those guys yesterday. You'll hear more That is a marketplace, but let's look at this Look at the profits driven here. We know this is viable people are willing to pay good money for it to learn those skills It's a skill. It's appreciable. It's valuable. It's appropriate. I have no problem with that I have no problem with this either but the pickups industries losing half their business You know why they're losing half their business They're shitty businessmen. They don't understand business They don't know how to market. They don't know how to deliver. They're not professional And you're gonna see a transformation in this industry towards those lines the firms that will be successful Will be more professional. They will understand the services they provide. They will understand their market sector They will understand the products and services they are fulfilling our needs of yours Not only that they'll have business models that'll work I'm kind of glad a lot of this doesn't work because those people don't say in business law They don't do a lot of this. They don't do a lot of damage. Not the good ones Because they actually have a better business model. They understand it better So let's look at the poa alternative if you really want to be here. It's a vectoring process We know path matters Identify where you want to be Look here apply certain elements and then look at the degree of independence. You want to actually have okay The important thing is being a manager the first thing you want to do is remove the negative Remove your your belief systems remove your stereotypes that you hold that are holding you back Then work on your foundation. I'm an architect. I'll tell you right now if you don't have a good foundation I don't give a shit about the superstructure you build Okay, if you don't have a solid foundation wish to build from your your your whole construct is in jeopardy all right Let's recap real fast Locate where you're at Locate where you want to go break it up into processes if you have to Okay, understand the path how you get there will determine the qualitative nature of your life We don't necessarily have to understand precisely what those are But in an analogy i'm going to tell you if you want to see california go fucking west Don't stay on the east coast I don't need to know The actual god damn run. I just need to know I need to turn west and start fucking walking Somewhere i'm going to end up in a place called kansas In kansas is vast it is flat and it is a nice place to be It's not bad. It's a hell of a lot better than me in here. I'm not saying the east coast is bad, but it's an analogy, but it's bad Okay, the other thing is once you hit kansas. I don't know where you're at in kansas. It's tough to fucking look geolocate It really is But once you know you're conning kansas turn towards california Start equally increasing social and sexual skills together social and natural selection Proportionally and you'll end up in a place called california And that's a damn fine thing All right Now let's talk about average All right Let's put you right here right dab middle of our matrix. What's that like? All right, i'm going to tell you it fucking sucks It sucks to be fucking average you want to know why first one right off the bat this nice red line here That's a divorce threshold at 50 percent Half your marriages are gonna fail if your average actually it's higher And they should fail their average You want extraordinary in your average Where you extraordinary in your thinking In your selection processes where you extraordinary in your commitment Now you're fucking average and you have mediocre results to show for it Is this something you're going to invest in Anything that's average is at risk Life will weigh it down It takes work to be fucking average. We know that these people come in here and these people here There's a shitload of work to be done here This isn't the sweet spot. We think it is It's mediocracy And mediocracy is a handrail for people that can't support themselves Mediocracy is a handrail for the weak Recognize that in yourselves fight it Let's look at some cultural overlays We showed before that we have a difference between men and women between A woman's interest and a man's interest which is hypogamy We can take the same individuals here. Okay same identical value systems are at same point We're going to have vastly different conclusions. What does culture tell women That their role is typically that they're supposed to be nurturing supporting caring Okay, we know in the sexual marketplace Women will are not expected to carry the emotional burden of any of the processes known for selection Okay, at no point do we have an expectation that that hot woman is going to come over and open you That she's going to initiate the conversation That she's going to move and guide that conversation along into something else that she's going to initiate And ask you out for a date Furthermore culturally we know she will have no obligation to carry the financial burden Okay, that's going to be all on you All right Ultimately culture tells women that they need to marry up They need to seek better. They need to marry up and it's reinforced again and again and again All right, let's talk about the average guy Okay, what's he taught? You need to be dominant. You need to lead Okay, it's your responsibility your responsibility to initiate your initiate your responsibility to go after the girl To bring it along to take all the emotional and psychological risks All right, every pickup artist right now who's come here to talk has relayed Intimately how they were psychologically damaged by that process somewhere along the line They were hurt and it has reflected and manifests itself as them in men These are lasting risks. These aren't simple things. Just go ask the girl out Yeah, we can just love it off. But the reality is it helps shape who we are All right, we also know men are obligated to carry the financial burden All right, that's a risky and proposition when you're having to carry that you're going to have to make decisions On what you can afford the decisions you make All right And ultimately as men we're taught to protect and to provide Sounds nice provide. It's got a nice ring to it What's another word for that? How about marrying down sound nice now Each and every man here is expected to marry down To choose a partner that is less than his himself his lesser What's that look like? Here's the sexual marketplace with the cultural overlay These are her options Three times as many as his How do you feel about the sexual marketplace now? Do you think it influences decisions? Do you think it influences how you perceive yourself? Your opportunities Not a whole lot of options for men Not many options. Okay, and a tremendous range and diversity for women We understand who the hot bitch is right? Not us Come on the stage my man Awesome introducing you and I can't wait to watch what you got My name is Socrates And I am here to champion a cause It is a cause and also a pathway that has been terribly degraded and demised in recent times. It is also a pathway and a destination that I hope Changes in our society, but at this time in life in where we live It is immensely a dangerous environment And I don't mean it facetiously. I mean it is terribly a risky endeavor I'm not talking about a We know somebody who's out of control. Okay, we know somebody who's just not Physically a specimen of the human species. We want to put forward. They know it Okay, not only that on a on a social level. They don't have the social skills available as well They are not projecting those elements of worth and value and standing within our society It's true. Not quite true. This is a hot or not scale All right, this is why I know that hot or not isn't the only criteria All right, we have four different individuals lined up here And they're sole response for getting a relationship for finding what they want Marriage in this case They apply what skills? If your only game you have is how hot are you are you're going to be pushing this vector Right here That's awesome. They're going to be hotter. They're more desirable everything else Problem is only these individuals are actually relationship potentials. This is when you're getting tempted to date these people These people here Nobody wants to be in relationship with them and they're not All right, there's a harsh reality here the markets the markets are responding if you're not in relationship And you're just focused on beauty and attraction You're not going to get here You can't get there by doing this You're going to highly amplify your physical presence All right, think about that for a second. You're going to highly amplify your physical being Then you're going to act in a hyper dominant way Traditionally, this is the traditional form not only that you're going to get aggressive sexually Let's put all that together really quick Over amplify your physical presence getting socially dominant and aggressive and sexually domineering With people that are not dialed in socially Anybody see a problem happening here? Anybody see a train wreck? Are sure as hell do All right, it's not just a train wreck Let's talk about their clientele What are you going through because that's the only thing you guys really care about you really don't care about what ends up happening there You actually care about your experience. What are you going to go through? You're going to go through initially a very creepy phase You put in a little bit of effort. You're going to be a creepy fucking dude You only put in a small amount of effort. You are going to be creepier than fuck Okay Just being honest now nice There's a there's a degree of reprieve here. See that enjoy it That is beautiful You're good enough the way you are you just need to be more beautiful remember that sliding bar You just need to be more beautiful not virtuous more beautiful. What are the women magazines push? Beauty or virtue Product that's right. They're not pushing virtue This sucks. If you're a woman in your average, it sucks to be you talking to you All right, what do you do? You better woman the fuck up really You need to focus on virtue and learn those skills and apply those skills Otherwise You're here. Let's take it a step further. Let's talk about the guys now average guy