 I'm here before the Oscars with the icon of fashion Tommy Hilfiger I'm gonna ask him a question three tips for branding first branding tip Unique idea unique idea. You think people don't do that enough. I think the idea has to be extremely All right number two Great The three give the customer what they want before they know what they want like a little Steve Jobs All right, I'm here with the man the myth the legend Tommy Hilfiger Having a little lunch before the Oscars and you were giving me these three brands By three ideas for branding for entrepreneurs Watch it if you could go back and be 18 year old 18 again and you had to have one Concept pounded into your head that you think would make you even more successful than you've already been. What do you wish somebody? I told you in 18 To really pay attention to the business part of the business In addition to the creative part because in the very beginning when I just focused on the creative My business acumen wasn't there. I need both to succeed. Hmm It's amazing favorite book Favorite book. I like the Steve Jobs book. I just read. Oh really the new one. Yeah Best mentor you ever had best mentor Leonard Lauder of the Estee Lauder company Was that genius was the instrumental and really helping you he was he was awesome