 Hey, J.O.W. Baby Dime. No, I'm cool. I'm chillin'. But in a kind of minimum, trying to get on the car? He just landed. No, Joe... Oh, he ain't gonna make it. I think he was with one of... Oh, he's at Hobby. He's at Hobby. Yeah, it's still time consuming, but he may make it. Okay. Because Hobby's closer. Hey! Oh, I'm looking for you. Hi. Hi. Chad, you can take it away. Hey. My name is Chad Ubrey. I am the co-founder of 85 South Media, along with Carlos Miller, DCM Flyer, and, you know, the rest of the guys that you see, Joseph Newman. And then, obviously, if you guys watch the show, 85 South Media created and produced the intellectual property of the 85 South Show that you guys see in the podcast format, YouTube format. So, basically, my role includes... My role includes, obviously, managing calendars, operations, producing show, launching more opportunities from 85 South Media, from the apparel to introduce your new talent. Yeah, just basically front-lining everything for the business that we built from the ground up. And this is Ryan Pham. I'm gonna introduce himself as well. I'm Ryan Pham. I'm the tour and production manager for the live show component of 85 South. So, Chad mentioned there's a few different business lines, but I am kind of in charge of operations for the touring side of the business. And that's Craig Greggs. He is our assistant director, and he directs other content for us as well. So, within 85 South Media, we not only produce the show that you all see, there's different formats that we roll out more content. We're introducing new content as well. So, Craig takes a lot of direction and control in that space and capacity as well. And it was really important for me to be able to do something like this. I didn't go to Historically Black College. I really wish I did. In the school that I did go to, the media department was not nearly as big as what you guys are representing right now. So, that's exciting for me to see. I also think it's important for us to be involved in media, because obviously we understand that media controls messaging. And I honestly believe that media is your elevator to break through to a lot of opportunities that you can create for yourselves, especially in the digital space and the online space. And I can go on and on. So, I'll let y'all get into that, but I'm really excited that you guys are, if it's in journalism, radio, any sort of broadcast, man. Messaging is extremely important from tone to context to experience. So, when you guys, when you see people that look like yourself, we understand what it means to have a grandmother that made us to go to church every Sunday. We understand what it means to have maybe a single parent that is super strict and we're not afforded the same opportunities. So, we have to be guided or talked to and spoken to in a certain type of way. So, when you have somebody that is controlling that message, you can communicate a little more effectively to other people. So, I'll let y'all go from here. So, where y'all want to start? So, Chad, in a hot-brained podcast, she talked about being ahead of the term and you guys were reading content like y'all were kind of the first to do that. So, how do you stay constant with the internet being mostly content-based right now? Our mentality when we created the 85 South Show, we understood the importance of having a platform, right? So, prior to the 85 South Show, I used to work for Steve Harvey. And this is Steve Harvey at Family Feud, the talk show. He was everywhere. Yeah, he had like nine shows at the time. Me and Joe's role within that capacity was to manage his digital media, creative, social, anything in the internet content space. But what we understood from what Steve was, you don't have to chase eyeballs if you're actually creating a space for people to come to. And that's what he had with radio. So, he created an audience that touched some 7 million people a week. And when you're touching 7 million people a week, all you have to do is feed them good content. Understanding the platform and the mediums that you're pushing content toward. So, we treat YouTube almost like a cartoon network or any other cable television. You know that on Friday you're going to get an episode no different than on Monday you're going to watch football. So, we created tuning to some degree. And then there's a level of consistency in pushing out content on our Instagram channel. So, I know that was a long version, but I hope I answered that question. What's the most enjoyable part of your job? Freedom. Freedom. And there's nothing wrong. This is not to say that nobody should desire to go get a job and any of those sort of things. I think freedom comes with enjoying what you do. So, I've had jobs that I enjoyed as well. But the freedom to create control on the things that we do, if we decide we want to take a left turn, we take a left turn. And there's not too many people that can tell us anything different. Because we've created, we've vertically integrated the company. We don't outsource anything. Everything is done in turn. Okay. My name is Joe Newman. I'm the co-creator, director, editor, digital marketing person. Sell tickets. I run the Twitter, have the Instagram, Facebook. Yeah, that's what it is. Happy to be here. I am from KTSU too. The Studio and Radio. I'm also co-host with TSU Today. And I'm also marketing, student marketing chair for this homecoming as well. And I just wanted to ask what were the key components of marketing that really launched 85th Century? The Internet gives us the capability to put any type of content out there for anybody to see. It could be on all different spectrums of quality. So what we really wanted to focus on is making sure that our quality is the highest level. And so once we got that high-powered talent, and then we put the energy into it to make sure that we present them in the most quality form, that's really the best thing I could do. But marketing is such a marketing. There's a lot that goes into marketing to talk about from the small technical side, how we sell tickets or how we create views or how we engage with other brands. There's a lot that goes into that. But the main reason I think why we're so successful is because we focus on the quality product and we have exceptional talent. All right gentlemen, thank you for taking the time out to talk to everybody to answer our questions. So with that being said, we're just going to go now. Let's give a head clap. Give a round of applause to our guys. Do you think it's going to be a good turnout? What? They are excited. How many viewers is it going to be? The renaissance is 8,000, right? Yes, but we put in a 40 by 28 stage so it eliminates about 1,000. It's going to be like Sandy. Yeah, so about 6,700. Woo! Sandy was saying get a little... 6,700! We're praying that it does. It's free for the students and alumni. How you doing? I was cool, man. I'm always... Whatever knowledge we have, I'm always in part that's up. That was cool. That's what smart kids were. I wish I was that smart at night. Man, I'm tired. I'm ready to go home. I ain't been home about twice in two weeks. I'm tired of packing bags. I'm tired of your every goddamn thing. I want some slow head, too. This is out here sucking dick too fast. Too fast. Slow down. Sharp and teeth. This is my main chair. Look at the chair. This little nigga got sniffles. Sure. I'll get one. I hear you call it one time. Three games to shit, now I can't. My fuck is going to ask me how I feel about this life. How you feel about it? I bless you, nigga. You're going to ask me how I feel. Nigga, you was the one... It was your birthday. You the one that got the present. The time you seen your daddy happy on Christmas, nigga. Nail being your life. Daddy don't give a fuck about no present. As long as y'all happy. I'm happy when y'all happy. My kids ain't happy. I can't be happy. Well, why you... Don't worry about what I did. Did you not see what everybody else was doing? I had to do what was best for me. Now put it up on camera. Okay. I'll take a picture. Hold it for me. Three, two, one. And finish crying. And finish crying. She loves it. I'm just trying to take a little look. I'm going to get down. Grab her. I was 15 years old. I could hide this from my brother. I was smoking in front of my neighbors and shit. I said, And I didn't go to your mama. I was like, Is my mama done? As a child, when you could smoke in front of wrong folks. Oh, that's it. You got to the point where I was like, we need everything in real. You see what I'm saying? Like, I'll smoke weed. That's something you're going to be doing. And I had to tell my mom because I was like, I can't hide this shit. Like, I don't know child. I can't hide it. It looked like you smoked. They got to walk around with blood spray on my clothes. You can't be stand by me. This is Shannon. This is Shannon. This is on the way. Ms. Bennett. Ms. Bennett, what's your name? Okay. I fried her like you did by me. All right. All right, baby. Just a little bit. Just a little bit. Just a little bit. Ms. Bennett. She on the way. I'm sorry. You got to tell my mom. I was like, What? That's amazing. She was real cool. I'm like what's wrong? He was like, No, he's like Real shit. All right. Cl headquarters. He was like, Who's your content? I don't know. You won't have to pull over here. I don't have a comment in front of anybody can in English. He said, Go down I said, I'm telling you see you've been here a thousand times, you know Like look what we need to go to the store. He's like, yes He's just wanting us out of this place You was right that chance speaker chat Ryan you wasn't there to be white Oh, Ryan's white tonight White tonight He was like, hi, how are you How are you? Thank you so much Wait wait I got that food service man She been wearing the same shoes I walked her for her Wasn't trying to embarrass her. I just walked up on her like someone has new shoes Rosie was fewer shoes than it was like And that was like why And then this was the crying part about it when I had to go to the printer all I had to repeat what I say So he was like, what you do? He said say how you say that I said He's like, I ain't gonna speak for five, but you gotta go home. I was like, bro, that she was too funny He was like, say how you say it in the club I was like Someone got new shoes You might have done that jump out little bit by like 40 feet jump Jumped out that bitch, but I'm at in the middle between the The cafeteria here at the library. So it was like a cul-de-sac Nick You go back to the fourth young I couldn't even go over there. We in the middle Nick and the printer teacher was looking at me through the window. I didn't know what's wrong I got kicked out of school two weeks before graduation The worst ever ever My mom worked for the school system So she went out there boo-hoo cried Principal like what if your mama had as much weight in the school system? I'll make your way Wait to niche you just cuz When I gave you too many chance I just make you wait All you got to do is wait to the niche for graduation because you're this dumb I just make you wait, but Because I hope with your mom I'm gonna let you back in, but nigga That's the one everybody proves to Divi's that I did, but nigga If you do one Oh Still Look at this I heard Disney been out here using my face I Found a long lost brother same track same track hygiene auntie and a best friend That's In the event it's about to go down cuz the 85 South show is in your town Me and your lady kicked it last night. We was talking to each other telling me what we like She said she want to go to a 85 South show. I'm like really she said you already know Because it was DC close and she go one more time for the 85 South show Hell yeah, I don't take a class I got a degree I want to let me contact you get a second some free classes. I come in me a master's degree for real Am I tripping or is that a fanny pack? Now the white people gonna be like who are those guys I Listen really for the noise We don't go to shit. Jackson Mississippi. Make him stay, book him a whole week in Jackson. Jump off the courthouse building. I can't get his concourse, I can't get him to come home. You got girls? You got kids? That's cool. I used to be a big kid. Y'all alright? No, I just recognized y'all already. What did y'all do over there? He got that belt, like he's about to put some nails on it. Alright, alright. Hey, hey, yo man. Give your teams down the damn yard. I'm not gonna say it again. I appreciate that. Hey, hey, y'all stop hanging around here. Two months all day and then all that. We clear young blood? I work with cats. Put them damn pants up. I don't know if I want to see you throw up. Hey, hey, if you think you got some ease over here, you got another bag of comfort. Hey, it might look easy, but it ain't gonna be easy. Know that, young man. Wow, that's really interesting. Mr. Cash, can I ask you a question? I might have me a drill stick to dig your ass. What's going on? You ever been in a bed? I mean, I don't feel bad. Alright, get your camera on this one. Alright, we got started about five years ago. Being told we've known each other about ten years, love's known each other for ten years, obviously. Chico, Fly, and Los is all a while not together. Los had an idea for a podcast, and he wanted to figure out how we can bring this all together. So we all got it together and just started building from there, us five together. What we understood after a couple tries was we had to create a company. So it's actually Head and Five. South Media is the company that owns and operates and produces an Head and Five soft show that's an intellectual problem that we created. So that we can also hire people, we can book people in a position, we can also create other opportunities for ourselves from the first line to a cartoon that we're working on, and we're working on some music, we're working on introducing new talent and all those individual operations that are all under the umbrella of Head and Five soft media. Hello, me and Chad, we took a lot of pride in doing the behind the scenes work and doing the production work. We were trained pretty well with a previous job with Steve Harvey, taught us a whole lot about production and how to be organized, and how to be very professional, even though we're in what can be perceived as a silly environment. So even though it's comedy, we still want to treat it like it's hard searching from a production side. So we just try to, one thing that we do is we try to stay in communication constantly. That's one key for production. If you have a team, stay in communication. If you have a problem, talk about that problem immediately, get it figured out as you continue to move on. Talk and be as organized as we can be. I love to see people get put in position where they can do what they do. You know what I'm saying? It's like, say for instance, it's your home word, and you've been trying to get this photography thing going on. Are you coming to something like that? Like creating an opportunity might not necessarily be made, man. It goes to the money coming right at you, but it's like, come up to your network and shoot these pictures. You never know who you may run into. You may run into one of these Instagram models who wants to pay for a photo shoot. You're still creating opportunities just by letting people be in the presence of the opportunity. And it's all about, you know, knowing what to turn, you're telling them, so you can take advantage of the opportunity. DC is one of the coldest when it comes to that. It doesn't matter what you tell them. You can jump up and say, DC, we're about to shoot a music video right now. He gonna take it serious. Like, people don't get that part of it, but he's already, he's always ready to go. Doesn't matter what it is. As me, you know, keeping this 85 South Shore thing going, like, if I have a platform that we know we're doing a million, a million views, three, four days, I'm gonna try to bring as many people around to get some of that. It might not even necessarily be just hand over this money, but I want you to come and be a part of this opportunity and bring what you bring. You know what I'm saying? It did. It did. Speaking on what Lowe said from the internal side, we're very intentional about the people that we bring around us. So, our lawyer is black. Our management is black. Asians are black. Our DP is black. Is it black? You know what I'm saying? I know you see, when you look at 85 South, you usually just see all the black men, but just know we got a gang of black women that's doing their thing. Black women are the Asians. The lawyers, the magicians. You see, you look at them all like that. It's a good term present. Right. AM is all illegal. So... You don't, you don't, you don't realize the two of you start going into these rooms on the West Coast where there's not a lot of us that are really able to represent us. So, a lot of us are front-facing as far as maybe talent is concerned. But the ones that are actually making decisions, so that's really important for us, man. And we keep that going internally so that we can continue to invest in us and see more of us being able to make decisions and make plays happen as well. One of the things that I believe in whole hotly is not being afraid to be who you are. And my theory is, as long as you're not knowingly hurting yourself or anybody else, do whatever it is you want to do. And stand on it because if you can't figure out who you are, there's no way you're going to be able to navigate the world. Because we live in a time now where the internet shapes everything and social media shapes everything. But outside, it's still outside. And it's going to always be outside. The world is going to give you things that the internet can never give you. So, if you don't know how to navigate yourself, then there's no way that you're going to be able to get out here and make a difference for anybody, especially somebody that look like you because if they deal with the reality of the world, they're going to feel your energy and know you're full of shit. So, there's no way you're going to be able to step into these commutable flyboats back to his neighborhood. They know what he's saying is real because they feel it. They know he's walking in it. It's not something that I'm just coming back showing or saying because it sounds good. Like, when they keep you seeing me when I go on it, like, man, we love what you're doing because I know what you come from and I know you the same dude when you were standing all the way on the side of the street with us. So, if you can be that person wherever you come from, be prideful of that but you got to be prideful of yourself first because there's no way you can ever make a difference in anybody else's life if they make the differences of yours that need to make the person that you need to be. Talk your shit, bastard! Whoa! Y'all see the wish? I'm going to walk off. What? Walk off? Freakin' walk. DC, earlier, you mentioned the process. So, it's like, the process is stay and pray to keep me faithful. Don't let nobody be scared of you. Everybody will do shit. Don't let people fool you, man. Everybody will do shit but I promise y'all, man. The best day is not coming and it will bring you you find yourself to make sure you survive. Can you see me now? In my opinion, life is about issues and problems. Everybody got issues. We all got issues. You know what I mean? You wake up with issues and everybody on the stage got them but the thing that you need to learn how to do in my opinion is make sure that your issues don't turn into problems. Like, boy! You're... Make sure your issues don't turn into problems and what I mean by that is, you know, your battery about to die is an issue. Not having a charge is a problem. So, you can keep the issues in your life because the world won't give you your issues and nothing you can do about that. You know what I mean? You're going to wait sometimes you're tired, go for that, sometimes you might have to smack a name but... But if you can learn to manage your issues to keep them from turning into problems then you won't have as many problems and you will be able to deal with your issues so easily that you'll find yourself walking into space where the things that you thought will kill you in your life are now just ministering you. Like, what keeps me humble is the things that are issues in my life now would have been the solution to all of my problems five, six years ago. Like, you know what I mean? Like, aw man, we got it. You know, we ain't been to sleep. We just got off a plane and, you know, came straight here from doing the show in Texas last night and seven years ago I'd have been bedding. Like, please just give me a show somewhere. I'm all in, please. I want to be able to sleep. I want to be woke. I want to be tired. I want to estimate your process in the process. Like me and Losie all the time you got to embrace the other. It's not going to be good at the beginning. You're going to start going to be wrong. Like nobody even knew what we were until the last episode of the last day of Wild'n'Out season five and we kicked all the schools out. We had done everything that we could possibly do with the wheelhouse that we thought that they would like us for. But when we did what we like to do that's what separated us from the whole, whole staff, the whole crew. That's what separated us from the good. When we went on stage we weren't thinking about what we would do. We were having fun like these friends. That's what made Carlos and Chico. And we're still living off that moment right now. That was an organic moment that we showed between us and people know that we real friends. We're not faking this. That's why 85 South Shore works. I'm a fan of Chico and I'm a fan of this and I'm like like the things that we talk about on stage, these things we're going to talk about anyway. You know what I'm saying? Like this was going to get seen. We might as well make money for it because it's like everything that you see on 85 South Shore is real. DC might show up one day at Wild Out with no shirt on and throw the microphone down the fucking hall. We know he wrong but we're not going to tell your people that because that's our though. You know what I'm saying? So be prepared for those moments. Don't never think that it won't have to be. We don't get the opportunity so any opportunity go grab a part-time job. You might want a full-time. Guess what? We got the part-time job. That's strong. Hold the part-time. To the question, don't be afraid to hear the word no evil. Like no, you shouldn't be concerned with no because if some mother can tell you it's only two things you got to figure out. One, whatever you ask for and not having it. And two, how you feel about it. That's it. The yes is what requires your energy because if you ask me to do something I tell you you know it's not going to happen but if I tell you yes, now the process starts or how am I going to make sure that my brand or whatever it is and I'm doing this representing correctly. So your energy is only to be concerned with the yeses and you're only going to get to the yeses if you don't let the nose make it quick. That's great. I will say kind of what DC said take advantage of your opportunity. This generation you guys have a lot of different ways to find opportunity. The way that I got connected in the entertainment industry is through friends. I applied on friends. Got an internship and through that through my internship portfolio I was able to meet people who put me in connection with Steve Harvey. That's how I got connected with DC. And DC probably don't know this. So Chad took advantage of opportunity when I started working for Steve he would just come into the office he didn't even have a job he wouldn't even get much he would just come in and people would see him and try to figure out what some brand to do. You know he found a way for himself. You put that extension over where showing up can get you. And then with DC taking advantage of another opportunity me and Chad as he said took over Steve's Facebook Twitter the way me and Chad connected with DC was through Steve's Twitter. So we were basically catfishing DC through Steve's Twitter to connect with it. But not everything is Steve on Twitter Steve did research. Right. Don't let social media Right. And don't be scared because I was scared to feel like an application of my career. So he was and then he did so many things. What just happened out there, look. Man, this looks so good. An application.