 Now without pain there really isn't any change and really what we have to think about when we think about the future is a combination of pain and love For example when you are approaching a situation like like publishers, you know newspaper publishers This is a very painful time. It's not going to be as good as it was There is a future, but which one? If your car company you're looking at the at the fact that which is basically Inevitable we're going to switch to electric cars. So I have driving cars shared cars Yeah, it's difficult here in Australia given the distances, right? But you know most cities will have self-driving shared cars where you push a button and you hop in Do you like this idea of you the CEO of Porsche? Not really and it's painful But you also fall in love with a new idea For example car companies are becoming transportation providers So the city of Singapore can buy a hundred thousand self-driving cars. That's not a bad business It's just different. So we need pain and love to actually change