 You got to stay current. I said I don't read a lot of business books, but clearly I want to know what's going on in the industry I want to know what my competitors are doing and so it's the Bible I think we're at because really helped me as a thought leadership and featuring so many amazing entrepreneurs that I can learn from that My colleagues can learn from that week. It's been a pretty good resource and a great partner over the years of getting our message out When there's pieces that are particularly relevant for us about apparel fashion Incredibly culturally relevant brands. That's the stuff we tune into. That's what we share and read and talk about. As we're trying to get into the advertising marketing world, Adweek has been a really good friend for us helping us. Many entrepreneurs are doing something for the first time and don't necessarily have a blueprint or a clear path to get from point A to point B. I think Adweek opens many doors. For other brands coming up, it is a good resource to use and partner with as you're trying to get your brand out into the industry. For a lot of started people, you don't know how to get out there You're trying to get press, you're trying to get other things but really finding good partners to work with that can share your message without understanding it That's like the most beneficial thing that you can do. It has allowed me to find out kind of who's who of who's doing what Reach out to them via the LinkedIn and just have communication and share best practices so we can all kind of lift each other up together Happy anniversary. Forty years? That's a long time. Happy birthday, Adweek. I'm like a little bit older From the entire pizza community. Happy birthday, Adweek. We love you. Happy birthday, Adweek. From Gifford. From all the GIFs. Every GIF for Adweek