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IAB State Of Viewability 2015

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Published on Dec 17, 2014

On December 16, 2014, IAB released the “State of Viewability Transaction 2015,” a position paper offering the digital media and advertising industries guidance on how to manage the shift of digital media’s “audience currency” to 100 percent viewability. For more information on the shift to viewable transactions in a year of transition, please visit www.iab.net/viewability.

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