 Hey, this is Debbie Dashinger and we are live here. I am talking today about Something that excites a heck out of me because I've had the great and auspicious Honor of working with some amazing entrepreneurs out in the world spiritual entrepreneurs authors speakers. I work with a lot of people like that and and So I'm here to talk to you about that subject because I'm about to roll out our next class and The next class is the ultimate visibility formula. So pre that I like to give away content to let people know what's possible So that's why I'm here. Join me. I'm super excited about Talking to you how to get interviewed on radio and podcasts in 60 days or less. This is a true story. So If you feel like you've got the calling to be interviewed if you feel like being visible is going to assist you Then you're right and Also, if you know if if you've done it, but you've noticed I'm not really getting results like I'm not really sure what's going on or maybe you're only getting booked on small shows There's a lot of reasons to get involved with information like this that would assist you definitely if you're working out there as a as an entrepreneur in any way shape or form or if you've got a business because Visibility truly is everything, right? So That is the number one question I find I find that all entrepreneurs ask How can I get booked a more radio and podcast? How can I get recognized more for what it is? I do and be out the world and It's true and and it you know Made me kind of crazy because I would think wow This is debilitating. This is actually debilitating your space to have something that you're brilliant at To have a message have a product to have a service to have a business and then people don't really know you exist And what's the easiest way to get out there? Very inexpensively and that's to learn how to get interviewed right radio podcast there. Those numbers have doubled Every year radio podcast shows double and they are looking for guests like you So it's important to know how to get on those shows right audience for your message or product It's really important to know how to put something together one time So that you get a hell yes when you reach out And then once you're in the show, what do you do right? What how do you handle yourself? What is a great interview? What what are the components to look for how do you know what to do? How do you not get nervous or if you don't get nervous at all? What are the components that are going to create results like book sales like launches like clients like followers like your databases? Getting Exponentially bigger so there's a lot of things you could be looking for but I can tell you the answer Whatever the question is the answer is getting interviewed on radio and podcast The great thing is you could do it as much or as little as you want You could just do a sustainability Factor of once a month right getting out of media just to keep the viral activity Active and then when you've got a launch coming up a book launch a product launch a workshop launch Then you can bump it up because you want a lot of people to know what you're up to and who you are And this is a way to get your message out in a local way a community way in a domestic way and also in a global way So there's lots of options once you learn how to do this It's so funny. I put a contact in my eye, but it's actually doing nothing. So clearly I put it in the wrong eye true story I See that it's brutal for entrepreneurs who don't know how to be interviewed or interviewed and not getting those results because you should be a guest on shows and Maybe you don't properly know how to get booked on a show and that can be really overwhelming So even if you have no experience in publicity no knowledge of where the shows are that's where I come in I got this I got you okay, and that's what's possible through understanding the ultimate visibility So I'm just curious if you're there type in I'm gonna shift my eyes over here a little bit and see see what who is writing in and Lynn Brody awesome So if you're here just right let me know that you can hear me Let me know you're receiving this information. Let me know what questions that you might have So I'm gonna pop over here because I see there actually are comments. So Awesome, yay. Hi, Lenny. This is great. Good to see you and Barbara you as well Barbara You do something would be really good even at a local community level for you to start being interviewed I can't say enough about this. I'm so passionate about it So let me just ask you some questions and let's see where you're at Because it's how can I get booked on radio and podcast shows? How can I get booked for interviews? How do I expand my visibility and become a go-to expert? How can I learn to articulate my message clearly? So it's easy to understand. This is something that's very interesting to me I was I've been teaching this class this ultimate visibility formula for years and years and years and I was about to redo it right reboot because it's this year right Let's get a fresh new start same class same material But everything changes I change my clients change and I was really ready to deliver something It was already I thought an excellent class and that was the testimonials I got but I was like let's go like and put this on rocket fuel And so I did some market research and what was amazing the great here's in the great column The great column is yay. I am already teaching what they really want most to learn The shocking column was I heard people over and over talking about their message. I don't know how to message myself I know what I do, but I don't really know how to like in one sentence Maybe two thirty seconds. How do I articulate that? So that became exactly where we started in that last class and what we're gonna start in this very next class is The message it must be so solid, right? The other thing is press media kit and how to write the pitch letter all of that is so important That's another place we start in the ultimate visibility formula because like We gots to get that stuff down because that's what paves the way That's what creates a lot of ease for us to get booked properly on shows How can I be interviewed more some people want like I said launches are important or maybe you're just feeling You know, I've been doing this work and or I'm at the inception of my work One of the other works very well and it's just it's time like I feel it's really time for what I do to be Exponentialized out into the world. So when you're ready for an event or just energetically, you know, it's time for you to get out there Then this is for you How do I share myself and be vulnerable and safe while I'm on air? That is such a beautiful question that I heard a lot in the market research And I love that people ask that question because you know vulnerability is very important because at some point You're probably going to be asked to tell your story And whether you've got a minute to do like the really fast cliff note version or you've got some grace there to talk a little bit More in depth, you know, your story is going to relate to us It's first of all, let's us know you're human, but it also connects the dots like why are you here? How are you here? You know, I can tell you my story and maybe a little bit later on I will and I think it's Usually a little surprising about why people end up doing what they do and where the wound Was and how they somehow superseded and walked through to heal that wound and came out on the other side and had a lot of wisdom And then they felt on fire about disseminating that wisdom to people like wow If I could learn that if I could heal that I can help you too And clearly that's why I teach visibility. So That portion is also really really important is to come across and know that we can be vulnerable But we're not no, we're not a hot mess, right? We're not clearly Stuck in the middle of something and it is not the time actually to tell that story JJ all that's awesome. I just interviewed JJ. You're gonna want to catch that one shift for good to see you so Without being prepared. What if you get interviewed? How do you know about totally freezing or bombing? When you're interviewed, how do you know about hijacking somebody's show? So if I've got hosts out there and they can testify to this I've heard people say this. I've heard other hosts say this I have not ever had this thankfully experience, but apparently it exists Where someone's being talked to about sound bites, right? And that's something I cover in ultimate visibility formula When you're delivering a sound bite, right? And I think that some people misconstrue what a sound bite is And let me just clear that up right now So a sound bite is a way to deliver Really powerful information in a short succinct way You can use either or words. You can use comparisons. You can use statistics You can use a way to describe something that is so visual that the impact is there But it is said very succinctly. In fact, a sound bite is so powerful That if a production team were to edit out a lot of things and just use that for a trailer About why listen to this show that sound what bite would bring in an audience alone So I say this because I think that there are some people out there who are wanting to be interviewed and they misunderstand what a sound bite they hear the word bite I think that's what it is and they're being asked questions on a show and they give sort of yes No, that didn't really happen answers. So I've heard this have never had this happen on my show but No bueno because people will never ask you back if you're not engaging if you're not animated if you don't know How to connect if you don't know how to deliver content so It's very important and conversely Hijacking someone's show right if you tend to be a percent and I've had many people in my class So it's okay if you're a recovering talkaholic, right? That's actually a great quality if you're chatty, right? But then it's about some sometimes harnessing that in because you don't want every answer to be a Like you're off to the races and and uh the show becomes many monologues, right of an interview What's really great in their view is to Mix up the pace, right? That's what makes a song, right? You generally don't listen to a one rhythm song Over and over and over again. There's usually the bridges, of course There's that right anyone who knows about song structure knows there's reasons there's components that make it very interesting Like a book, right? You don't want just one note will be so boring Why would you turn the page and read the next chapter and so it is with interviews? So we want to make sure once you're a guest. You're not just talking talking talking talking like mix it up Have conversation all very interesting One thing that I hear over and over is okay What do I do once I have been interviewed people don't understand actually how to use A their material which can be repurposed and b How do you connect with the person you've just been speaking with and during the show because the truth is it's an It's a ginormous opportunity In general when you're booking the right shows the right audience The right size and an audience that will take action you're dealing with an influencer So you really want to nurture that relationship So important so there is actually an afterlife to the show If you this was my grandma, there's favorite word I swore to guy like the last 10 years of her life my grandma would say He absconded so every time this comes up. Thank you grandma. I think about her and so When you're done with your interview, do you abscond? Is it like kind of like peace out or do you spend time to thank the host who has a really beautifully nurtured Audience that they're basically saying I'm going to take time to introduce you Trust you introduce you to my audience trust You're going to deliver great value and content because it's what they want to hear It'll keep them tuned in because I've done a great job about keeping them plugged in Oh, and if I have sponsors and advertisers, they'll be happy because the audience stuff around And then oh By the way, I'm also going to promote you, right? I'll probably be doing social media blasts and you'll be up on a site and they'll be replays and they'll be It can be as by the way small as that To newsletters featuring that to you know, something like me My shows are in a lot of places and spaces. There's the visual component youtube.com slash debbie dashinger And then I'm on radio. I'm on three different radio stations and then I'm on well I think I'm on 10 of the major ones, but then through one of my radio stations. They're just so connected They're just really connected So they also exponentialize my show plus I'm in spain on iVoops iVox and Yeah around the world. So it's like that's a big opportunity, right and I'm on air over 12 years. So If you're given opportunities like that or even it could be a show of A thousand listeners, but they take action It's so important to thank your host At the very least to send them a thank you note and If you actually get clients out of it You know, let your conscious be your guide. I mean I'll tell you I can look around my place and I'm looking at artwork Honestly artwork artwork geode Things that people sent me to say thank you so much cards starbucks You know so think about these things because these are me mega mega opportunities And by the way, they don't when they're done properly They don't just end you don't just do one and done and it's over and then you get another one There's actually a viral component when it's done correctly so I can give you methods for don't don't you worry about the freezing or anything or if you make a blubber mistake It's like it's all good. It's actually sometimes really fun and funny and the audience loves you even more if you do stuff like that. So Chill out. I got you back and I think one of the biggest questions is where are the shows? Where are the contacts? I can tell you right now in my class alone. You get 17 pages A back-to-back shows and hosts and Great places where you can just book yourself. So I get everybody kick-started But there are actually ways to do that with great ease. Yeah, there are a couple of websites that you can get on and Yeah, I'm thinking about all the sites and and at some point I may talk more about that And you may want to ask more questions about that So there are sites that you can do and there are ways to do it. By the way, you don't have to pay for this stuff You don't have to Pay yeah, and when you know how to do it right, you don't have to pay like, you know You can be your own publicist and do a bang-up job So ultimately what you can accomplish doing successful media interviews is fabulous And I'm just wondering if you've wondered any of those things and if those that sounds familiar Or if you've written a book and you're like cool, you know now sitting on digital land You know and I could speak ad infinitum about books because that's the other piece of my expertise I'm a book writing coach and I also have a company That is a done for you fully done for the author Guaranteed international bestseller and it is it is an awesome ride right when the author gets to sit back And enjoy it although I'm getting them lots of pr because I know how to handle that part too While I'm creating on their behalf But it's so important if you take the time to create a baby give birth to a book out in the world that it Not just sit there And also if you're going to hit that seller also that can be a A one and done right so it's lovely to have that emblem on your book or in your bio. Yes But what are you going to do with it? These are openings that Can create a lot of treasures and I am all about the treasures So if you've taken the time even to write a book then this trust me is the other side This is the conversation to be having and I hope that you're open and interested in having the how Can I get booked on radio and podcasts? So there are a lot of myths about visibility and I want to bust some of them right out of the gate Because there are so many ways that we can benefit from being interviewed And I want to pull back the curtain a little bit and I definitely want to give you some applicable Practical tools things that you can start using right away Um So I guess I'm going to ask for your commitment if you're interested in this just stick around stick around to the end I um, I generally hand out gifts like free bonuses well free. They're they're costly But they're my gift to you. I hand out bonuses. I'm not sure how to do it here But people who are interested in being more involved you could totally p.m. Me and you know Even p.m. Me and I stuck to the end and um, you know, I'll try to p.m. You a gift Uh-huh Because because you're worth it. Yeah, so just say fully present. That's the only thing I ask You know, turn off your cell phone unless you're on it right now and you know Log out of your emails and just let's see how we can rock and roll you to the next right step So that you feel like you got some Something that's going to move your needle forward So I promise I might say a quick story about how I got into this and And and and let me just preface by saying biggest surprise. I had no idea I was going to be here This was not in my thought form by any By any means I feel like my Intentions congealed into this so it's been a fascinating ride I started out as an actress and a singer Tara all I did from like inception of breath in this human body I went to school. I went to summer stocks. I was taking singing lessons from the time I was a little creature And dance lessons and even though I could never claim I was a dancer. I moved damn well because I did a lot of musical theater and You know traveled the world a bit doing that I went to USC. I graduated in performing arts and dramatic arts and And then I got out of school and that's what I did And and at a very interesting time a very interesting year when I was booking actually more jobs than anything else I believe the toll of being an actress Really weighed on me and the toll meaning that I would work work work get paid paid paid and then who Was like Siberia It was like I was out in the cold nothing was happening And it was very difficult for me because really like astrologically all my planets are in creativity and if I'm not creating it was so painful and Then I'd work work work work. I'd audition audition work work work get paid get paid get paid and then again And it was really taking a toll that and how difficult it was to take a vacation How difficult it was to get medical insurance and dental insurance and you know all these things and I just I couldn't stand frankly being galloping Around the racetrack of life and my career and then also my my horse would stop and buck me off And then I dust myself off and maybe three months later I was back in the horse and everything was awesome and really decades of that took its toll and I didn't know what was happening inside of me because my whole Identity was as an actress and a singer and in a year when I booked more roles than anything I had a movie role. I had a theater that was traveling the country Um being booked it was being Uh directed by Ted blah blah blah from the love boat can't remember his name um And uh, yeah, martin sheen's brother was in it joe estevez just he and I two person show Acting and singing I'm ready to travel the country and then other amazing things all at once and something inside of me was like Dying really and it was mostly dying because I was getting a lot of mixed Uh impetus for me about doing this And the things I would typically do for any role in god I worked hard was suddenly starting to wane and it scared me like it It was not right because if I wasn't going to show up as a professional wasn't going to show up So that was the year when everything changed. I couldn't get rid of the feeling I couldn't get rid of the fact that it there was more and more back off and I literally had to surrender I had no information None. I knew not what I was going to do. So I let go and During the time that I let go One thing was for sure. I still was creative that wasn't going to go away So I started making jewelry and I made jewelry and I started selling it in five stores across the country And I loved it until I didn't and in that time concurrently I was asked somebody heard me sing at a holiday party and they said, oh my god We've got this big band. Would you come audition? I did. I got the part Oh, I guess that's what I still call it. I got in the big band And so I for years sang with a big band and it was lovely You know people love to hire us and also with a jazz band and then concurrently I joined toastmasters and I started doing speaking about balance and life goals and then And then suddenly in the middle of that, I get a call in a nowhere where somebody says, hey a producer Mentioned your name. I've got this series and I'm looking for a voiceover artist to do some cartoon work And I'm thinking I've never done cartoons, but I'm not going to tell him And he said so you're one of the actresses that was recommended. Can I send you the script? I'm like, yeah, sure Read the script. I loved it loved fell in love with cartoons that moment and amazingly not amazingly booked the part got it above the other actresses and Made nice money had a blast doing it and then I was like, I know that's the thing I'm going to do voiceovers got an agent. I was going out every day For voiceovers and that was really fun And I was trying to find a way to get my voice out there even more and what happened was I saw an ad for radio And I went for it and That's kind of before podcasts or podcasts were like this big and no one really understood it But I got it and that's where my career started with my show dare to dream I really didn't like radio my first two months just you know because I was only doing a music show And even though music is a huge part of who I am Um It wasn't feeding my soul and then the owners called me in and said we love what you're doing We're ready to give you your own show. We've got an hour show slot for you Go think about a comeback and I mean it was like a download. This was everything I'd been doing metaphysically entertainment wise speaking when I started speaking professionally after toast masters I wanted to teach people how to create dreams into the reality end of story And I started doing that show So I just want to share with you why it's so funny That I teach what I do and how I deeply understand what people go through So on the one hand After many years of doing that. I thought oh, I'll I'll write books All right books and I'll help people even more understand how create their dreams throw these books They became international bestsellers and suddenly people are coming to me and saying I'd like to interview you you're you're an expert I am And I started doing these interviews. So here's what I want you to know I Socked eggs. I was so bad when I listened back to my first interview And I hope it's still not out there. It was mortifying literally this gal asked me one question I'm not kidding. I talked the whole time. I just had no idea what I was doing But I knew when I listened back This was bad. This was bad if she asked me back. She's on another planet And I got to do something about this because people are asking me So it became my mission to research to study To get schooled to to anything and everything to understand the art of being interviewed And for years that's what I studied and then I'd implement and see results and I'd implement see results And then entrepreneurs would say How are you doing that? Can you show me how to do it? We'll throw together a class and I'll teach you and they were going out and getting results So This was big for me I also want to share very vulnerably with you that Because of circumstances of how I grew up That there was enormous wound for me around visibility So I thrived from the time I was really little because It is my soul's mission to be in front of a camera a microphone a light or whatever At the same time I was plagued with self-doubt Plagued with insecurities and a voice that said you're not worth hearing You're not worth being listened to And I had to go on a big time healing mission Because how are you this built for this right to interact with masses if you will And yet have all this pain around it So it became my mission to heal myself healer heal thyself and when I came out the other side I felt my god. I want to help everybody to understand how they can be this do this too I'm in an interesting crossroads in my work right now because I do tend to attract so many spiritual entrepreneurs my tribe clearly and because of that There is an element to heal the healer within my work because visibility is an inside outside job It's absolutely what shows up in the outside. Yes What we're willing to step into and do and at the same time for each person I work with I see no matter how high functioning On the spectrum, there's still those spots that plague them and It's so beautiful to see people have a complete healing in these areas and just have like I can't even believe that existed So much freedom. So just know for you too if that's a place that you have any experience That you too can get through this Um, yeah, no matter where And yes Thanks meredith I appreciate it. So yes So yes all that and more the big bump the big bump of learning to say, you know I'm afraid Either I'm not afraid anymore or if there's still some fear to just do it anyway to grab the mic to grab the spotlight To have a voice to speak my truth to show up to sport myself to say yes Even if it's uncomfortable because always always on the other side of that. It's like, oh, that was so good I'm so glad I did that. I so needed to be there doing that in that moment Learn that everything that happens to you is but a short chapter in a much greater story And we all have the power within us to rewrite our next chapters how we choose And that's really how I got here today That I felt no one should suffer some of the neglect that I experienced growing up That would create any of those kind of thoughts that would stop you and that Whatever it is That is your brilliance. Just know that's Your special sauce that you came here to share and so if you're not out there sharing it Talking to people being interviewed Then it's sort of a crime against humanity, right? If you're a light worker You know, this is your time. So if all that is stopping you from being out there Then truly, you know, go to the web page and I am going to keep talking and sharing But go to the web page. Please go to debbie d debbie i d dot net slash visibility because you can switch all of that around So I know that along the path I said yes, I said yes to things that were going to further my skills and career Some people at their muscle tests some people out there, you know, just have a feeling some people I've always been very very very very very fortunate In having a sense of like, I know I need to do this you know that feeling in your belly like you're hearing someone speak or you're seeing somebody present something or You're hearing them being interviewed. There's so many ways we can meet people these days and You just know like, okay You're next you're you're my next coach. This is the next piece. I'm going to be handling So I've been very fortunate, but like I said when I took on this research It was like I was not going to stop to like turn it around And here's what I want you to know the beautiful thing about being interviewed is in the beginning Taiden it is some work you bet But isn't But you know, you put together your pitch letter you put together your Media one sheet and in general there's not much you need to do except find out where the shows are the hosts that connect with your message That you're aligned And once that happens and you're doing it enough I think maybe everybody's line for enough is different But I know what's happened for me and I know it's happened for my clients that at a certain point I literally do not have to pick up the email pen I am Offered interviews so often it created a life force of its own Now if you're doing a launch that could be a different story because you're going to be targeting really particular people Also, by the way, usually by the time you start launching something you've gotten your career from here to here, right? So you're It's so backwards here. It looks really bizarre, but you've gotten your career at a whole nother level So you're ready for the next level even of shows or the next level of shows is ready to say yes to you And that's that's a big hell. Yes What can you do? I can stay at home. I do stay at home. This is where I work from I can mess with my loved ones I can create I do create my own work days and hours It's actually getting better and better and better these days, which I Rather love I love having a Friday off to be honest with you And I love having my weekends and I love that I can travel I was just notified that I was nominated for a Susan B. Anthony award in Canada And I don't know if Keith is here, but I think you may have been part of Getting thank you Thanks, Patricia. That makes me feel awesome. Yeah. Anyway, I was just nominated for the Susan B. Anthony award And it's like amazing that I'm they're doing this whole women's empowerment thing in Toronto, Canada and like the names are pretty impressive of who's In this event and I'm thrilled because frankly that's been my intention this year You know, I've worked so long and when I first started my show And I first started being interviewed and writing my books. I I did get awards And then, you know, it went wherever it went. It just I wasn't conscious of it But it has been up for me And so I I'm thrilled and the point of being nominated for award is they're like, you know Could you be in Toronto august 26 or whatever the date is? But it's like dude, that's next week. I could you know, it's so beautiful having a lifestyle Where where what you do how you speak how you interact whether it's teaching Whether it is your books Whether it is your interviews media works for us visibility is to dig at the bomb It creates a life force that is so positive and compelling of its own And so yes, I can't leave because of my lifestyle today and truly I attribute it to visibility 100% So, yes, I found a receipt recently from 2007 where I invested like five grand in this This media training and I'm so glad I did it because you know between that and all of my Research and studying and putting myself out there is the guinea pig It worked, you know investing in oneself really works So the second thing I did is I Particularly I have been involved with a mastermind group. I think I've been a part of it Um, I think eight years seven eight years pretty much since its inception of one of the founding members It is a global mastermind of influencers. It's part of a community It's good for me because there's other entrepreneurs coaches authors speakers healers in that space Add why that was important for me wide learning from somebody else again was important for me is because I had zero business background. I was an actress and a singer. What are you kidding? Give me a script. You know, tell me when to show up. Tell me when to be a book. Tell me if I'm stage right or left but Business acumen. I didn't get it in school. I didn't get it. Sorry. USA telling the truth But that was in part and it's funny right because the word is show business Someone left up the business So I had show But the rest was gone And so I had to learn. Oh, okay. I'm running a radio show. I'm getting advertisers and sponsors I'm starting to be interviewed. I'm running a business with my books Oh, people want to be coached by me around books and about being interviewed and and I'm doing private sessions group sessions workshops online I needed to learn how to do a business So being part of this mastermind was tremendous for me because I learned from people Really I learned a ton. Let's face it anybody who's ever done business I feel like grabbing a piece of paper and just you know showing but like even if you wrote a letter I remember learning seeing an envelope and seeing somebody show me how to fold That this is how you fold a business letter and put in an envelope. I'm like Like so much I learned everything. I was a hungry baby So, yeah, I mean once you start learning how to do your business then you've got to have some business Put it out there and uh, it is it's so funny I'm making you laugh and Then other things started coming. Let me tell you I'm just showing you this is from being visible This is from being interviewed Swaya and do in the do I started being invited to speak on stages I started being interviewed to date. It's around I would say over a thousand media outlets. I've been interviewed on I was a keynote speaker at a red carpet event in Calgary at the global influence summit at the business success summit at the Los Angeles conscious life expo at the new living in expo And of course way more since then I have met so many Awesome famous people. I don't know that this would happen for everybody but you know, I do do red carpet interviews and I've had the grace of being invited to some like off the hook events parties mostly home things and Some people came on my show and some people I developed relationships with Platonic people but I developed relationships with you know that went on That they would call on me for things or if I wrote a book in need endorsement. It was like I could say in an intimate email or phone call. Hey, would you be willing to do this and it continues to happen today? It is the influential circle I dreamed of I have to be honest For anybody who's ever looked from afar people said damn Like that looks like a cool person. I wonder would be like to be friends with them and then you Are like that becomes your reality or if it's not them. It's somebody akin at the same level That has been very meaningful to me plus because um I've got the number two in my numerology, which means connect. It's all co right connection It's all about being in relationship with others and So as autonomous and free spirited as I am which is true and cave woman time must have I also do relish thrive on relationship and to know that I don't know about you guys when you're growing up, but I would dream of like You know the kind of best friends I would want or circle of friends I would want and I I live that today I have such gratitude for that that I live that today So So there so I'm just wanting to check in Keith. Yay Keith can right away. Keith was in my last class and He's doing a freaking amazing job So, yes, I have spent time with Paula Abdul micro of dirty jobs Stephen Tyler of aro smith the singer composer of melissa manchester four time NBA champ John sally who's Hilarious by the way. Oh my god That was a great interview and we did develop the most hilarious relationship. He's a really interesting guy that that that's another facebook live Um actor ian mcshane The three tenors who sang hallelujah to me. I was plot saying but I was acting very cool on the outside This is the coolest moment So yes, and the other thing is about being interviewed you can quickly build up your database Right, you can quickly increase the people who know you and you can refer to when you're putting things out You can be invited to do things and speak places that you wouldn't otherwise Super important. Maybe you want to create your own coaching business or have your tribe find you your community find who you are Being visible does that you start connecting to new groups of people. Here's the math that I always think of Okay, if podcast every year double this is true statistic double double double Five times more people listen to podcasts and watch tv by the way So that's going on you're getting on a show. Let's say they have a thousand well nurtured listeners You never met them. You're being introduced to a thousand new people. Ta-ra Let's say you do five of those a month five thousand brands thanking new people Let's say per attrition, right that 10 of those people will take action Sorry, those numbers are still looking pretty good to me 500 people may follow up May want to know more may attend something you do buy something you do So you've got to understand there's a a ginormous credibility factor to this I could share some testimonies and I can even bring Keith on to do one of his right now You know I had Alana one of my students who said thank you for seeing me getting me supporting me I appreciate you so much XO XO XO I had Renee who said thank you so much for all you're showing us about interviews that is extremely unique and important Um as a guide as a teacher in media visibility. You're so happy and upbeat No, I'm not I can feel your genuineness my friend who is also in your ultimate visibility program texted me after the first class saying I love her in the group. I can really see how this is going to be an extremely powerful course Thank you so much for introducing me to these radio and podcast shows and all the contacts you provided I'm going to be interviewed on many of the shows already. I'm already booked and after last night's class I feel so confident. I'm thankful daily that you've been brought in my life Jennifer thank you so much Debbie. I get so much incredibly valuable information from working for you I'm enjoying this continued journey. It is so worth it. I've got many more and There's Erica Jeff and Brenda and Julie and frank and Keith. I know you're in there somewhere Look, my clients have saved over $50,000. You do the math If anybody knows what it costs to bring on a monthly retainer For a visibility person a pr person. They I can tell you in la. Anyway, they start at five More recently. I'm hearing $15,000 a month. I guess that's a good team But what I know is that across the board, there's no guarantees You're basically paying somebody and hoping I've heard lots of different things about that but what if What if you're in a situation we say I would really rather not maybe down the road when that money is just Coming in and I'm thriving at that level. Cool. I have to pay somebody but for today. I still want visibility What if you could do this yourself and save $50,000 or more a year? And handle your own visibility meaning getting interviewed on radio and podcast So again, if that's of interest to you go to debbie d.net Slash visibility just remember my name does not have an e at the end because I'm like a ribeye steak debbie. Just remember debbie d But call me debbie debbie d.net slash visibility um So, yeah, you know, it's so cool that you can save on publicity fees travel because Have computer and decent wafa You can you don't want to do an interview on your cell phone. I don't care what they say Run me out of town go ahead But you don't want to do it on your telephone because if you have even an iota of wonky I could tell you my radio show my radio station. They'll like Bye-bye. They don't even want uh to know you because Cell phones we all know can go poop in a minute. Uh, you do become here's the best thing about being interviewed You become known as a go-to expert literally it builds up An idea about you out there And here's what I love about people get interviewed a lot when my clients get interviewed a lot What I see happen is somebody is creating something or they're redoing something they've got an event they're doing again or a panel they're doing again or a radio show they're doing again or Uh, maybe they're doing a series or maybe they're writing a book and they say They don't say because it's subconscious but subconsciously they've been seeing your name everywhere Oh, they've been on this show that show this show that show. Yeah, their name keeps popping up in social media and the newsletters Oh, I need somebody. Why don't I call heath? He's an expert in health and wellness It is what happens So you want to be in the position of being thought of first as the go-to expert You will at some point not need to submit yourself your presence actually does that on your behalf People start to know you I can tell you this and I I'd love to hear people right out there who are very visible, right to Provide if this is a testimony for you as well. If this is truth I literally will go to workshops and people will come up to me and oh my god Debbie dashinger, but a bit of as though I know them. I don't know them But they've been following me. They've been listening to me on shows on series on my own dare to dream show Maybe reading my books But all of this amounts to something and people will come up and it's when it first started happening I got to say uh, maybe there was some ego in the beginning But at the same top point I'm a little bit I don't know it was weird like I was at the workshop to work on me So I was like, oh I just lost my anonymity and then you know, whatever you learn to gauge this stuff because most people are actually focused on themselves So that lovely interaction becomes they can then focus on themselves I focus on myself we move on but I started to realize Ah, these are good statistics I'm even seeing it happen when I walk in a workshop when my clients go to workshops and they come back and go That was so amazing. I walked in and like all these people knew me because they've heard me or they quoted me That's what you want and that's what is possible for you The world impact, I mean, I was talking about the numbers before and the statistics It is so it is true that if you did five 1,000 Listener audience interviews each month. That's 5,000 Times 10 months. Let's say you take two months off I mean Are you doing the math? Would you chat down below if you're here if you're following this if you're if you're digging on what visibility can do for you And how this can change your life and and anyway, what is 10 times? 5,000 Or make make it 12 months if you did five interviews. Come on. I want to see if you're breathing out there So I also like the fact that all of this generates income, right? All of this positivity being known and seen out there creates a career when you're an expert and people want to work with you and It lets me do some things that are important to me like I like to eat yummy healthy food I can afford it. I'm a certified wine specialist and One of the great things is becoming certified in wine obviously Helped this very pedestrian woman who used to go to restaurants and like not know how to order wine and I know I liked it, but I didn't know how to really order wine. I felt kind of stupid actually I remember one time I had a I have a friend who's very very wealthy And he's done really really well for himself. He's very cultured And I was at one of his parties. It was very intimate. It's just some of us and I remember we're all sitting around he he has like a wine seller Like you just want to die and go to heaven. It is the most You have to do lamas breathing. It's so beautiful So I remember he was serving wine And so I didn't realize like you get a different wine with different courses because they pair differently, right? So I remember he Oh my god poor girl So I had my wine glass and maybe it was like that much red wine in it and he opened a whole new something something I mean, this was a whole new god knows this man 500,000 2000 and up dollar bottles of wine And so he was going to go around and now pour this Completely different different grapes different region different reason for drinking it, you know different tastes and smell points and and I like pulled out my glass for him to put it in with some of the other Previous wine in there and he was very kind and gracious But I felt very stupid and he's like Why don't you go in the kitchen and just rinse that out, you know like thinking You're supposed to do that. So, okay Little sidetrack, but just so you know from whence I come So I wanted to learn about wine so I could like show up Kind of know wtf in order well But it became a freaking thing once I took one class is like I should have known I should have had a v8 and so at first I took Wine one on one which was all about identifying from the nose and the palate which led to wine pairing Which led to Spanish wine Which led to master Spanish wine which led to Italian wine. Okay, you get the point I still do taste things once a month with North American sommelier association so It allows me to do that stuff like honestly having this lifestyle of flexibility. I kind of imagine not right I I can't imagine not having a lifestyle that supports me to do things that I love Now yes people forever more a man kept saying what are you going to do with it? What are you going to do with your certifications? I don't know. I don't know drink Honestly, I don't I mean people I think wanted me to start a podcast for a long time and that's not a good but I don't know. I follow energy. That's all I can tell you energy tells me what to do next And uh, yeah Um, so I didn't do much Except drink really and I'll probably I'll probably next take the American wine class because that's what calls to me because God damn it Between you me and the wall. I want to I want to take a wine test in a language. I speak Capiche capito. I mean That'll I'm not even going to talk about the wine test, right? You need to be put on antidepressants When you do that but on top of that then to take in another language like Okay, so I'm ready for americano. If you know what I mean, okay So that's Oh, she's making herself laugh. I'm glad I'm having such a good time with me. So Podcasting being interviewed media all of this has really impacted My life, right? And I would say the other thing and I see susan is here so I know you can relate probably many of others of you So I dreamed I'm born in the year of the dog. I always wanted a dog and I never thought I could have a dog and I really couldn't have a dog because like They require time. You can't just go go to work for the day. Bye. Bye You know, I might have an event at the end. Maybe I'll see you at midnight I mean you have to be like a really good parent. So I I uh, I was concerned about that. I wanted to be a really good parent and so I um I did babysit dogs for periods of time two weeks one month for people And I learned oh Not only am I really skilled at this But every time the person comes to pick up their dog But they don't know is on my way in a closet crying. Literally. It's true. It's true story They would come and I know they were coming and my heart would start to break because I was so attached And they would come to the door and be like, oh Yeah, the dog was amazing and you know exchange whatever, you know, the person's exhausted. They're coming from the airport They're like, let me have my dog. I love you. You're the best. Thanks. Bye And I was I was just hysterical crying. It was so painful and I was like, okay Time for a doggy. So I have my doggy. She's sleeping But you know, again visibility career lifestyle It created something that allowed me to even fulfill that Dream of my first dog Shelby Shelby the dog Shelby lemon ivy who Doesn't understand microphones or cameras or spotlight at all Even though she's been on a red carpet many times and I've tried to put her on camera many times And I don't know we may have to have her work with the dog psychic Or maybe it's just not her way. I don't understand how a leo does not want to be in front of a camera But yeah, she's just like I support you mama Go do your thing So I can be nearby. So I have a lot of dreams that have come true And um And maybe Shelby will take my class she'll take the ultimate visibility formula and she'll be like I'm Shelby the dog. I've got an instagram. I got an ig page, you know I got a calendar She would have a great calendar. Oh my god that dog makes me pee in my pants with laughter every day So I'm curious if you would post here What would getting free pr? Mean to you. What would free promotion mean to you? What would being interviewed on radio and podcast as often as you like? Mean do for you. What would having relationships with media influencers allow you to do that you currently cannot And it may feel like a rhetorical question, but I want you to actually type here In this message chat box and let us know there's no right or wrong answer Is just instead of you being the best kept secret What would having a distinguished and unique media presence allow you to do that you currently can't I am curious inquiring minds want to know And here's the next question What's the issue Why can't that be you? Why can't you be doing that being interviewed? Exponentially as much or as little that will serve your needs right now. Why not you? Why can't you feel amazing and confident being interviewed? Why can't you know where the shows are? Why can't you know what to do after why can't you already have things put together? So in a moment's notice It takes nothing to get booked and say yes So just imagine sharing your message with hundreds of thousands of people and changing their lives What would I feel like what would it feel like to have people know you and what you do in advance of you ever meeting them? What would it feel like to be Invited to collaborate with influencers that you admire Ask to speak on panels or at events Have your potential clients find you easily so they can work with you Get your message out to the masses What would it be like to have a client give you a paycheck? Like you've dreamed of but haven't yet received Or signing autographs. I don't think I've done that yet, but you could Or take pictures with audience members. I've had that. We're like, oh, it's every dashing girl Cool, I guess you're talking to me So Maybe you're gonna fly places to do things or go first class or travel with what you do Or be paid for what you love just by being part of the interview circuit. Why cannot that be you? Why shouldn't you be up there and you be the successful one because you're known as an authority, right? and your media interviews Put you in a position of visibility giving you the attention that you deserve and It's so worth it It's so worth it. You can be profitable. You can have fun You can create more media spots when you want them. It's good for your business It's book good for your book launch or your workshop or your event Or your services when you know the system And you can have massive support around that so I can Share some results, but you know, I I really want to say For those of you and some of you here even on this have taken the ultimate visibility formula I'll tell you something I do because I love my students so much They're like family so People go through it. By the way, it's only six weeks on zoom and then you also get a free I bonus you a coaching session That you don't even pay for but is my gift to you because I really believe we have to interact on our mono imano womani womano Kind of level I need to know your deal dealio around visibility so that we can strategize and get you moving forward Which is a beautiful thing because you've got all this yummy class support And god I attract amazing people so i'm telling you if you're part of it You're amazing and you will meet other really amazing people and then you get this also individual apart from that nobody gets to hear but you and I Session and then you bring that back so you are carted on the wings of love very quickly through the class You will end up with your press media kit. You will end up with your pitch letter You will end up with 17 pages. I mean You could use them for the next year if you like to book yourself on very specific shows You will end up with coaching You will end up with your message and more and even more if you go to the debbie d.net slash visibility remember rib-eye state Debi de bbi d.net Slash visibility it's got all the the specs there so Anytime we do anything like this. We're not gonna Anything we take on when we don't just magically wish on a star and we get results, right? There is a minimal amount of work and then the dream results come so Let's be practical about this. I think what you get Is tremendous support practical application all the pieces all the templates Everything you need to create a credible interesting interview What kind of content to deliver how to be confident while you're on air how to know exactly how to position yourself What to do at the end to get results and then when it's completely done What are you going to do to establish that relationship with the influencer and what's your next step? you know a hairdresser Has to go to cosmetology school for 1,500 hours just to learn how to do Heya A photographer goes to school for at least two years so they can become a professional photographer And for you it also takes time to learn new skills and change your habits so you can get amazing results so can we all agree that Six zoom sessions of training it's like Oh my god And within that time you will have everything needed and be booked on radio and podcast Ta-da you do the work you show up and do what we engage in together It's going to happen. It happened to everybody else So this is really a lifelong journey that you're opening up yourself to of ultimate visibility Are you ready to get started? I'm so ready to teach you and if you're ready just type it in the chat box I'm ready. Let's do this or buckle it up people write something in there. So I know you're alive and breathing otherwise, I'm going to send somebody out to Do some cpr And I can't Gentle right so Three myths less less bust them right now three myths that Just ain't so tell me it ain't so i'm going to tell you the first myth Myth it feels like I have a speech impediment but that's the word myth. It's I don't miss you I'm telling you about i'm busting myth Okay, so the first myth is You have to be well known to be interviewed or you have to have a big mailing list to succeed with media interviews Not true Myth number two You have to hire an expensive person or team to get booked on radio and podcast interviews This is something that really holds people back when they're ready to fly because It's a hefty monthly retainer fee, right? And it is not true that you have to hire someone at all Myth three You must know everything about your subject and be able to answer every question that a host potentially could question you on Not true. Not true. You ever hear of this sentence I don't really know the answer to that But i'll get back to you It works if you work it So How about some secrets some secret sauce about being interviewed? I know you're salivating. So the number one secret is People say this people say I want to get booked. I want to get booked on media I want to be interviewed But I don't know how I don't know how I'm frustrated I want to be asked to an interview, but I don't know what to prepare. I don't know how to submit myself I don't know how to show up and deliver great interview and they have no idea what to do after an interview So i'll tell you a couple of stories here Jill whose birthday it just was a professional hypnotist also had no clue and she worked with me when jill came to me She was nervous. She felt unfamiliar with the interview process She knew she wanted it but wasn't clear how to go about doing it She was actually one of my original coaching clients and she had a growing business. She really wanted to get out in the world and What I can tell you is the two times that she had been interviewed previous to working with me She knew they didn't go over well. Um the interviews were actually tepid at best because I was able to listen to them and She really wanted to get some skills around this So she was a great coaching client because she implemented everything that I taught an ultimate visibility formula And a few weeks into our show She booked herself on another show Right, this was uh, this was a terrestrial radio show and jill got interviewed And when the interview was done the producer said can you stay on the line? And the producer said by the way that was so amazing We would like to book you to come back on a second time She was so amazed like Night and day, right? She was very confident. She was very in her body and present She knew exactly what to deliver and how to deliver it And she got feedback right away and the feedback was we loved you. We want you back jill was so adorable at this confirmation and I still remember that one of the things she did Was start to gush to the producer and say, oh my god. Oh my god I've been working with this coach debbie dashing her and of course it was adorable, right? And unnecessary at the time, but she is uh, she was so present and so happy And she's gone on I want to say how proud I am of jill because I hopefully she'll see this and I want her to I wanted to hear this. I saw her when I went to canada Uh However many months ago, but I I just also want to say that what I love about someone who's committed like jill who learns Studies with a coach learns implements and takes it out and starts using it and seeing huge results And then really is encouraged to use it. I mean she now runs her own retreats Her own workshops, right picks her own places and and does these beautiful luxury retreats Because that's what being visible can do for you and this is how you attract your clients So jill felt the same way. She was very unsteady when she first started But she was really committed to working it and there Are so many other successful people who have come through the program and done the same I know she thought in the beginning I don't even know what the heck to talk about and how to share my wisdom or show up or not be nervous and laugh And all all sorts of other things, but you know what completely she changed it around and she changed around her career too Steve another client of mine Steve completely different story and the fact that he He worked with works with some really big sometimes I like to name who he works with because it's really impressive But anyway, it doesn't matter think about a big big think about several really big company names That's him. He he speaks at these places and he He's actually there the ceo's coaches like think about coffee companies NFL teams and things like that So steve came to me because he said wow, I'm functioning here and it's Successful. I make a good living. I'm happy. I love my clients. They love me. But guess what something's missing like I want to be that much bigger. I want to be able to command where I speak I want my book to be on every chair. I want my message to be out there So actually I'm sought after so that was the strategy We set up for steve was how to get him out someone who's a player already but allow him to be recognized at a whole new level And that's what happened. He learned what not to do how to Stop trying to dominate the show how to slow down how to have an intention For every interview how to serve the host and their audience with that knowledge And also we're the right show. So once you have the skills down and I can get them on the right shows I still get texts from the guys saying thank you man. You changed my life man. Thank you. Oh, man You changed my life Second secret sauce Whoo Have your systems set up in advance Some people submit themselves for interviews, but they don't often know the proper procedure and we can tell as a host If you've been out there, I'm over 12 years. How about you you've been out there for a bit You know what it looks like when they come in from an agent a publicist or an individual who's savvy Who's professional and guess what you also know when someone is not I don't know about you Delete I don't have time I don't have time to teach someone who wants to be interviewed All the points you you must know that we're inundated most of us We don't have time to hold anyone's hands We receive so many requests from people all the time and if we've nurtured our audience like this is our business Those are our peeps I'm not I'm not going to tell my audience to sit through somebody who doesn't know what they're doing It doesn't know how to deliver content. You have to have a good seasoned guest right for the right conversation So you need actionable solutions. I I had a client who came to me by the name of frank and Franks This is such a He was such a great client. So here's the deal here with frank frank came to me and said I need to work with you He wanted to be a sorry. I'm so every so often checking who's out there So, yo, it's good to see you. I'm glad you're really laughing So frank came to me and said I really want to do this teach me how to do this Because I don't think this works. What don't you think works frank? I don't think that this works being interviewed and getting results I'll contraire really because it'll work for me and it works for all my clients So I said what do you mean? He said I have submitted myself for 10 Interviews and I don't hear back from anybody all right, so what I know is There's one common denominator and that's frank So I said, why don't you send me what you're sending out so I can take a look before our first session And I loved tata. I knew immediately what was going on. Of course. I wouldn't have booked him either So the first thing we dealt with in frank's session was how he is going after Uh podcast so I'm going to I'm going to tell you what he was writing I'll use my name. Okay, dear debbie I'm writing to come on your dear to dream podcast I have written a book called x It's about to launch in this state and I'd love some support as I'm going for best seller If you'd like to know more about me, here's my website. I hope to hear from you soon most sincerely frank omg So he didn't know he was doing the best he could with what he had right But when you're getting a god zillion me me me. I want to be on your show I want to be in your show no kind of do you can't send something like that out first of all It's clear. He has no idea who I am or what my show is. He's just writing to get on a show You need to let someone know I'm familiar with your show Second of all, why you and me? What are you bringing that my audience hasn't heard before? I need to know you're delivering content and I can rest easy third of all Like you got any experience because that would be nice too. I want to know you know your way around a microphone You've got professional equipment. You know how to show up. You know how to speak not just On and on add if an ad infinitum, but you also know how to deliver a statistic a story a sound bite I mean I want I want to know you're good at what you do and then it's going to be worth my while and me Sharing you with my audience. So if you can't address some of those things succinctly And by the way, do not ever say to a host. Here's my website Do I look like someone who's got three extra hours to look you up and read about And read this and maybe look at your press media site I mean, why would I do that if you can't tell me in an email who you are and what you can do I'd rather be out playing golf frankly. So I'm sorry You've got to be able to talk about this stuff right up front and be hummest about it Hummest means honest So yeah, frank clearly In our first session that changed and then we sent him back out professional media kit killed a pitch letter Know the show if he was a fit started taking the right approach He did the research addressed people so they were clear. They knew he knew the program Understanding we've curated our audience and so he was showing up to really deliver and be good to them And his systems were on place So secret number three be memorable stand out be interesting be entertaining be polarizing Tell us something new for goodness sake. Look Most of us talk about the same stuff, right? If you're going to talk about health, all right fitness. All right weight loss All right love, but what is unique about that subject that only you know and teach That's what you need to lead with and always lead with your best stuff. By the way You want to get that in because you know if the show goes in different direction or goes quicker or slower You know, maybe you get off an attention that's really positive with the host Know you got your best information in at the beginning And illustrate your point use brevity for good back and forth a conversation is awesome for those of us Who are hosts allow that to happen the value the content Your book or your business is going to get you on a show But It cannot be the entire show's conversation You don't want that to happen remember it's the show's whole it's the host's show It's the show's host. It is the host's show They want to ask the questions They want to interact let them lead please with interviews What you put in and when you do a good job it comes back viral media pr It offers huge exposure for clients followers sales filling workshops so If you're a leader in an entrepreneur and you find yourself working too hard, this is your way out This is the way to start bridging that gap and opening that door Find the right shows find the right niches for your message Have you guys ever heard of opa winfrey? Ed Sheerhan the Kardashians Warren Buffett I mean none of them Suddenly had a microphone placed in their face and were amazin They had interview coaching all of them They had media coaching to learn how to be fantabulous every time they were interviewing To understand how to knock it out of the ballpark That's why all of us need this level of training because if you're going to do it Why wouldn't you want to be superb and relaxed at it? Know that every time you show up whether for it's for five minutes or 30 minutes or an hour like I got this I you know, I've even had really bad days to be honest with you. Who doesn't right? But you can't let it influence an interview and I've had I've been interviewed on other people's shows and it's like Yeah, what else past the butter? You know, I still got to show up and even if energetically you're off Like you've got to know how to be so good that it supports you no matter what's happening your life You still do a great job. It really is incumbent on us if we're gonna Say yes to being interviewed. I believe that media coaching is very important. Why? Media coaching is important Control your story or somebody else will Learn how to message yourself Good messaging skills translate to networking to parties to visible mediums like speaking from the stage Remember your gifts. They are meant to be shared share your life You have something you know and that we need to learn It's just about how to get the information out the way that can be received We all have a really short time to captivate people nine seconds Nine seconds to share what we offer from a nine seconds pitch to a one minute pitch You need to get what you do what you stand for whom you How you stand out How you gonna do it, right? You've got to know your message and once you know, then you can shine on media Do you understand that? How many of you are getting value of this front so far? Because I may just like light up something here If you're receiving If you're somebody who says I'll figure out how to be interviewed when I have time who wants to add something out Or I'll just figure it out. I'm like, I'll google it Or I'll do it whenever you know what five eighths of whenever is never Like you get this you don't but this is the most auspicious time I think we can all agree that this is a pretty pretty pretty important time So Acquire the skill my point is this most people just don't sit still long enough to invite in big visibility They'll keep doing what they're doing without a plan to generate visibility If you're a professional If you don't want to be visible, why are you in business? If you don't want people to see or hear you why are you in business? If you don't have visibility then your community is missing out your world is missing out On you knowing you knowing that your business exists We all require a plan to generate visibility and a need. We need a strategy. How are we going to execute it? So the question is Why do you want to be interviewed on radio and podcasts? What do you think it's going to do? Thanks, nisha. What do you think it's going to do? Right It's powerful Like if you have a voice in the world to create a business and a lifestyle that allows more money more support You see other people in your field. This happens a lot Y'all are sitting back there going Think of a name right now because you know that name is being interviewed and you see their name on this podcast And that station and that stage and there is a party that sits back and says why is that not me? Because you know, maybe they got media coaching Like it could be as simple as that to open the golden door and why couldn't it be you? And if so rather than having like that separation and comparison Why not allow that to inspire you to go damn? I'm going to get go get me some media coaching like it's time It's time for me to make this so much easier and let people know I exist I've got something amazing to share Why not you craft your message to the message that goes out on the show and to the listeners Maybe you need to refine your message. So it's clear and distinct and impactful when you know your message About who you are and what you do and what services Excuse me, you'll be so clear to not go off on a tangent And you'll be affected by being clear and compelling to the point Maybe you want to travel more? Maybe you want to collaborate with world-class experts since you're the stage or the microphone with them Interviews absolutely propel you out in the world. So you can be that go-to expert those doors can open This ability is an invitation For up leveling with ease Interviews can open opportunities to travel for work. This is happening for me now for sure in a really big way Is a great way to travel the country and travel the world and We can write it off Isn't that great to see the world write it off because there's business involved While you're enjoying traveling. So there's nothing wrong with any of these there's something right with every One of these but get super clear Why you want to be interviewed? Why you why now? Who second question I want you to answer is who who do you want to speak to when you're interviewed? That's really important. Some people say I just want to be interviewed because there's rough on earth and like in general Um But when you get interviewed on a podcast you can trust you will be heard by a highly targeted and engaged audience So if somebody is willing to listen to a 30 to 60 minute interview with you You can bet they're interested in your topic align yourself with the right shows and hosts and deliver that topic The third piece is what what do you want to be interviewed about assuming you had exposure you wanted You could be featured you can constantly find yourself teaching people so If you're managed to get interviewed every single day leading up to and during your best-seller book launch, for example Your book campaign is probably going to be very successful. I can tell you I used it every time I became an international bestseller 100% So the third question you need to answer is really about what method are you using to get booked on interviews? Do you know where the right shows are for you? Is that method consistent with the result you're getting? So instead of starting your own podcast you can be interviewed by somebody else and still get all the benefits That podcast provide you can take advantage of audiences that are already existing on podcasts that are built in by being featured And you might think that getting interviewed on a top podcast is a pipe dream But I am here to tell you it is not it is so much easier than it seems You don't have to be a millionaire. You don't have to be a celebrity to be in the spotlight What if I told you There are tons of popular podcasts out there that would love to have you as a guest and it's true Being featured on a podcast is huge benefits. So to that point. I want to say that if that is so And you can do that Why wouldn't you want to be wonderful? And this is really where the media coaching comes in so again, ultimate visibility formula If you're chomping at the bit if you're feeling a wee hungry If you're ready to deep dive, I'm ready to take you there I've got to guarantee to this program. So like in a couple weeks if you're like, I'm not getting this You get a full money refund No one's ever asked before They haven't because everybody's gone on to excel. But just know that's in place Go to debbie d.net slash visibility. So, you know, here's a big sco boost You can get thousands of visitors a day. It increases your authority If you've been on a podcast that people like you will be seen as an expert in your niche. So I'm cruising along. I'm offering a lot of stuff. Why is getting interviewed on podcasts a great marketing strategy? Oh my god Compared to other marketing strategies getting interviewed on podcasts is so easy to do you could do it from your home Right. Oh, you just need some equipment. But I mean even that it's nominal You just need some know-how and then it doesn't take much time But the at the roi Is tremendous Getting interviewed exposes you to hundreds sometimes thousands of listeners for every single podcast you appear on Not a bad way to get your name out there. Don't you think? Being interviewed on podcast is an effective marketing strategy for everyone I have seen authors coaches consultants bloggers even real estate, right? There's a whole Cash out there of real estate professionals right now who have their own shows health experts have their own shows authors Writers I could go on and on This increases awareness of who you are your product your service your business There are so many podcasts out there for every kind of Business one might be in and there are Exponential numbers of people who listen to podcasts which increases listeners increase even every day So how are you feeling? How are you feeling type? In the chat box. Are you eager? Are you scratching at the bit? Are you learning something? Do you feel like you can already do this? Do you feel a little more confident cool? so One of my clients Kathy got booked on the entrepreneur on fire podcast and she Received 200 new people on her database by the next day and a year later that one Not to mention many other interviews. She's done that one entrepreneur on fire podcast. She still gets hits work database increases From that one interview So once you do a live reported interview it's out there most of them there's replay ad infinitum They exist forever more as though they're evergreen so You have to know that it's not just even that moment you do the interview. It's like this facebook live, right? I'm doing this facebook live y'all are here. Thank you but once it's done It goes out to magic land and so many other people I'm going to sit here and watch every day as those numbers increase and people write more and more And people join the class debbie d.net's last visibility because that's what's going to happen Like right person talking to the right people And even though some of you may do this now in the live moment Others will do this in the replay and so it is for your interviews too I also speaking about people do interesting things And by the way, kathy is an hr person. So I mean omg I have I had a client by the name of danie. He worked for the irs And danie wanted to open his own business. He wanted to leave the irs and work Create his own cpa firm So he came to me because he was being interviewed on talk radio, which is perfect for him where he should be And he wasn't getting results and he was listening back and knowing Something was not right, but not knowing what so he came aboard and we worked together and He needed brevity So for somebody like a danie Who has an expertise in an area that talks about information That we won't Ingest very easily because the words are heady the concepts are heady and for some people with math and numbers You know we go away So we had to find a way to make it really entertaining information And mostly I taught him how to speak in sound bites and have some unbelievable riveting information Years years later, I wonder if he's there because I just saw some parts and Years years later danie came to hear me speak And uh, he's so sweet. He traveled to hear me speak somewhere And he came up after and we reconnected and he said hey, you know, I was just interviewed on this la drive time Show and I made a copy. You know, do you mind to listen to it? I'd love your feedback I was so proud of this guy. I did listen. I did give him feedback and I was I was really curious actually to see all these years later because I knew he was being interviewed I knew he had created a very successful CPA business. Totally had left government work behind and he knew he was thriving But to hear him hitting it out of the ballpark saying stuff. I was sitting back and going I didn't know that I have to look into that. Oh, that was fascinating Oh, that's a way to look at at the numbers or taxes That's what we all want to be doing no matter what our Expertises give us something new that nobody has told us before. We haven't heard before That's okay. Let me give you an example. Have you ever heard someone being interviewed? Like look what year it is, right? And they're being interviewed. They're like fear false evidence appearing real Don't you want to just go? And like shoot a poison dart in their neck So we're all put out of our misery I mean, don't tell us something we've heard ad infinitum nine godzillion times That's so much that has become pedestrian that we glaze over Give us something in a way. We've never heard before attention grabber be an attention grabber is basically don't don't be Dry, don't be boring be fast be commanding um, I also these clients brad and kasey. There's still my clients and you know They wrote a book and so they're asking the right question. What's next? I'm ready, right? So That's what you should be doing too. This is your potential to gain clients with powerful interview exposure provide entertaining content So I could go on and on with many of my clients But I think I'm going to wind down now unless you have some very specific questions I just want to be clear overall And by being clear I want to say you can do this Just by using some of the information that I'm giving you right here You can do this the challenge is that there's also a lot that I haven't covered And so we haven't touched on everything and there's so much you need to know to learn how to be successful at this So yeah, you can make any choice, but if you feel hungry, then you're the right person This I know this energy has led me my whole life when I've listened to it Always been right. It's how I know the next right thing for me to do in my business So why is knowing how to be interviewed important? Why is getting media exposure vital to your business? I hope that I've answered that. I mean, guess how many americans alone not even other countries americans alone listen to a podcast Right now a couple of months ago the statistics were 112 and out of that 112 million about 57 million Listen to a podcast every week and that's just the us and those numbers keep growing The number of podcasts double every year the audience is double every year Key demographics continue to increase and the newest demographic that is tuning in to listen to podcasts is americans ages 12 to 24 We're birthing podcast babies. That's what i'm talking about Over 54 of podcast consumers say they are likely to consider purchasing the brands they hear advertise on podcast This is why podcast radio shows are perfect for getting in front of a new audience and amassing new opportunities It may not seem obvious to you, but podcasts Sometimes have problems finding awesome guests. You could be that awesome guests You're not required to have a huge following. You're not required to have your own podcast You are not required to have expertise in audio equipment You you do need audio equipment and you need to have a story You need to have passion. You need to have a message that you want to share with the world. That's it So if you're feeling overwhelmed with some of this, I break it down in the class and way more Your hand held through everything given templates for everything and a private session with me If you feel like you've got a ton of value today, but you also maybe felt like you drank from a fire hose Just type in And a lot of you are saying you've got so much so far. So thank you. Thank you. Thank you I'm so grateful to know you're out there and receiving. That's awesome. So a gentle reminder There's so much more to learn. I'd love to teach you I'd love to get to know you and I'd love to help you get there If you go to debbie d net slash interview, excuse me, debbie d net slash visibility visibility It's right there. Um, you'll learn what your speaking points are and how to put them together We'll learn what to do if if you flub up and how to get back on track You'll learn how to be confident how to be the sought after To-do person that everyone knows about where are the hosts? Where are the stations? During this class you will receive contact information. You will have a pitch letter How to put together a radio interview story how to be 100 clear on articulating what it is you do So what happens once you've done the interview what to do with that? And in this new age if you're spiritual And many people don't want to come off it as woo woo because if you're on a spiritual show great go for it But what if you're a mainstream talk radio? How do you still disseminate your? message with potency and have it fully received with the audience Without going full woo woo, but still being you authentically How to be successfully vulnerable during an interview and what to do if you're an introvert, right? The fact is I can't cover everything here in this time, but I can and do during the class I will say this The difference between success and failure you know If someone does ultimate visibility formula and they're being in an in an interview and booking Jobs and gigs and interviews. They're in an atmosphere of celebrating their wins. They're speaking in sound bites They're having fun. They're finding that profits are coming in more recognition They're creating lifelong connections with influencers picture that picture that Or you can picture the opposite Not doing any of this being frustrated not knowing how to access the information to gain admission to the right people or the right stations or show not being clear where the shows of the hosts are where you're best suited so If this person truly has a desire to share their message, but they still don't know how to get it out there What do you think the differences between the two failure and success? It's either a lack of opportunity or it's a lack of knowledge and support and you need to know it's not about the opportunity I've already given you statistics Everyone has the same opportunity In the united states, for example, the number of people who listen to podcasts on a regular basis have doubled since 2008 doubled today 57 million Americans listen to a podcast every week five times more people than watch tv The number is growing every year. It is impressive So let's get back to that There are a lot of opportunities and those are opportunities for you to get interviewed on literally hundreds of podcasts who are desperately looking for guests and Hosts who may have people vying to the interview. So be great Have your pitch together appear to be professional deliver a good interview. So you're asked back So that's the difference You don't have to be a superstar right now to be interviewed on a podcast Some of the best podcast episodes come from people from small businesses or innovators who are not millionaires And each and every one of you watching this right now has a story to tell has something valuable to give away Most important, you could be the next right person to show up. So Feel free to look at the site. I've got a lot of Testimonies and people and a lot of great clients I'd love you to be one of them. And if we're a right fit, trust me, you will be one of those clients You'll come it just happens. It always does So here's what you get ultimate visibility gives you a plan support skills coaching and a success mindset and It happens very quickly and while you're in the class you start to book Interviews you will certainly book them. And if you're actually interviewed even better because we do live coaching So many testimonies I could share with you and I want to go right to the point Here's one from renae who Says taking the ultimate visibility formula course with debbie dashing or was one of the best decisions of my life I've struggled with not only finding my message But also with how to get that message out into the world at the conclusion of debbie's class I am now confident knowing what my message is and even better I was booked on radio and podcast within a couple of weeks. This is from jennifer webber. I tell Oh gosh, I'm trying to understand Anyway, jennifer is rock and rolling jennifer. I wish jennifer was here, but there's a whole life has changed Left her job full-time entrepreneur putting her book out in the world being interviewed She's amazing when she's being interviewed so powerful. I'm going to give you your own test I'm testimony for you jennifer So There's only so many spots. This is an intimate class at 20 people it gets cut off So if you want to be one of those you absolutely want to get in it is starting next month and when it is full You'll have to wait. I don't do this many times by the way because Because there's a lot of moving pieces to this alone. So if if you're in I would go there There's a special by the way for those of you who are watching right now So I make this very easy and palatable to join in As a reminder, there's a 15 day 100 money back guarantee. So there's zero risk at all And if you're even sitting in the fence wondering if the ultimate visibility formula is a right program for you First of all, if it's not for you You don't have to expect to do any work You still have to put in the work to get somewhere to be fabulous But I'm going to give you the step by step action plan to follow You just have to put in the effort you show up and we have a blast every week If you feel like you should be delivering professional interviews in a short time like tomorrow Well, okay, let me know how that goes. But if you feel like, okay, I might be ready in 60 days or less Like from today Then I can make that happen for you If you're not interested in growing if you're not interested in booking media interviews, this isn't for you The part ways I love you. Thanks for watching But who this is for is I want people who feel like they could be a top notch Quality person who want to be part of this amazing ultimate visibility formula community Because it's perfect for you if you want the step by step system If you want to be walked through exactly what you need in order to be interviewed in 60 days or less If you need a plan, this is for you if you need support and accountability This is for you if you need to stay on track This is for you if you want a pitch letter and a press media one one sheet If you want email scripts and templates, this is for you that you can use in your business right now Yes, yes, if you want to learn what your message is And massage your message and be fabulous at delivering it like you have it and could pull out a moment's notice This is for you So what would it be worth? You have to decide This is an investment that you literally earn back your money by your own visibility like that and then some In our last class somebody got booked So fast From being a one hour guest the show got so many call ins with her skills as a facilitator So she started excelling and helping the audience and this This person of my class had never been on radio or podcast before first time first time And she was scared and she didn't feel like she should be in the limelight. She was shy She didn't know how she was going to be a featured guest But she's everything we learned and she went for it And you know what because of ultimate visibility formula and everything she did around that She now knows she's savvy and clear. She started getting clients first time one hour It could happen it could happen her entire business has changed because now people know about her and her work So it's decision time, you know, you have two options You settle for what you have now and you get what you've been getting and you're wondering why that is or two You make a very small investment. You give it a shot and if it works awesome And if not in 15 days you get your money back and literally have nothing to lose So is it time for you to shine your light? Is it time for you to step into your greatness? You already have insight you have unique knowledge to share and all you need to do to learn To use media visibility is how to be interviewed the before the the during the after So you can easily connect with your community and tribe Let's work together toward one shining goal And that's you shining in media interviews. This could be you this should be you being known as a recognizable Expert with a distinguished presence through media interviews. I am so psyched for what's possible for you and If you're ready to get booked to know where the shows are and do this within 60 days or less Come on aboard de bbid dot Net visibility de bbid dot net visibility So thanks. Thanks for hanging out with me today. I'm looking forward to getting to know all of you Thanks for those of you who interacted and for all you future interview rock stars I'm so psyched to work with you in the program And i'm sending you lots of love and thanks for joining ciao