 It happens a lot with some startups that I've worked with that most of the metrics that they have have to do with likes and posts and stuff like that. And what I believe is that when you're at a starting phase, what you need to do is to sell. So I think that as long as you have a very clear objective what you want to do with that, then you need to map out every touch point that you need in order to achieve it. So you might start with social media or any other kind of publicity activity, but you have to have a very clear idea of what are the next steps after that. And if you're trying to build traction for your startup, then you have to have a very easy to go funnel that has to do with selling what you're selling.