 M tripling. You remember, remember him? Yeah. All right. So maybe I could play it during make that pop up on the podcast. I feel like his music's not at a point where we'll get a strike or anything yet. You know what I'm saying? Yeah, we'll just have, we'll throw it up in post, right? Throw it up to the side, a tweet or something. But basically, this guy M tripling, he performed that role in loud. He, and there were only 13 people and it probably was, you know, a little bit more, a little bit less. But he made, he put out a tweet and said, perform that role in loud for 13 people. Got to start somewhere. Put the prayer hands up. Now, the beauty of this is he tweeted this. He could have just like felt all sad about himself. Dang, do I want to do this in life? All that good stuff. You know, people get down in the dumps. Instead, he tweeted it and he just said he was thankful. You know what I mean? Put prayer hands up, got to start somewhere that humility went viral where most people have been like, dang, that's a L. He got made fun of by some people, but he also had a hell of people be like, yo, that's dope. Keep going. Keep trying. All that good stuff. I can go through some comments. Well, of course, you know, people start spamming it by now. Let's see. Where is he at? 11,000 retweets, 1,700 plus quote tweets, right? He went viral, flipping a moment that was a L into a positive just by putting it out there, making people aware. And then on TikTok, he basically talked about his viral tweet, right? So he said, right, one, I only performed for 13 people on Twitter, right? And because of that, he put that out there, that went viral. Then he did a TikTok. Yo, that moment became a viral moment. And now people know me. Right? So then he highlighted the fact that he was going viral in a different tweet. I mean, in a TikTok, that shit did a million plus views. Now, a lot of people know who we are. Now, we're talking about him right now. And it's all because he took an L and flipped it, period. So if you put a billboard out in the city, it's only going to be seen by so many people. But if you take a picture of that billboard, you put it on the internet. Now more people are going to see it, right? Yeah. You know what I mean? So you do the marketing campaign that you're talking about, oh, I put up an ad, yo, in 20 minutes, come on out here. I'm going to be on the corner of Euclid and X Street. I'm going to be handing out CDs, maybe doing a little performance. Who knows how many people come out? Five people come out. But I get that footage and I make it look lit like we had a good time together while we're out there. And then I capture and tell the story about how I ran an ad and people came out and made that shit look good. Now people are talking about, yo, he did a unique crazy campaign. Who cares about how successful the campaign was itself a lot of times. It's just the story that you did something different. So like, the whole game, especially as an artist, you got to be resourceful and just keep flipping and flipping. That's what the marketing brand and stuff is about. Those stories are like badges where people like now know you, you are stamping their mind. And they say, I remember what he did this and it popped him off. That's that's kind of how you got to look at it. Yeah. Yeah. And two, I think like it's a it's like a marriage of those two worlds, right? Because I always think there's a battle between like digital marketing and then I don't know the word, but we're just gonna call it real world. Physical world is what Mark Zuckerberg. Like he doesn't like real world because of the whole metaverse like, no, that's the real world too. The physical world. So digital marketing versus like physical, physical world marketing. And it's like, I think that there are too many artists who fight for the physical that they're in denial. It's like the internet age, but I always tell the artist brother, yeah, I think about user behavior and what we prefer. And like as people, we prefer the internet. So we're not going back over here just because he was the artist feels like it is what it is, right? And as those who fight for the digital in the argument against digital is that like you can just become seen as like just an internet figure, right? Like people only kind of know you. It's the guy that the TikTok rapper, the YouTube rapper, right? Because they don't see you outside. I feel like the marriage of the best world is marrying both of those two things. Like when you can have a really effective ad funnel and you can go put together a pop up, you know what I'm saying, street performance on the street in your hometown, right? Because like you said, like the perception of it is going to be crazy because people are going to be like, oh, this he's doing something today and never been done. When it's like, no, really, you just combine in things that people don't see get done in combination a lot. You know, it's the story. And then it's like, if you really as an artist feel like that, you're going to be here for a while, or at least what I tell you, I think if you think you're going to be here, if you don't plan on like quitting anytime soon, like quitting anytime, I'll say in the next one or three years of you having the idea, the idea is going to work out because like you said, it becomes a part of the narrative, right? And as the narrative gets strong, as you do things, the narrative gets stronger because there's more time to add in things into the narrative, right? Your narrative before might be like, you know, day one of it is like, damn, I did this thing and I had five people show up on the street for me. And that's the narrative you run with in the moment. It's going to be inspirational to somebody. Somebody's going to be like, that's crazy, but you did all this to the five people and blah, blah, right? Year and a half from now, you do that shit again, and you get, I don't know, 500 people. Now to now it was like, man, it's crazy. Just last year, all I had was five people here. You know what I'm saying? Now I got 500. Thank you, guys, blah, blah. Now you look different, right? Three years go by and you do your first headlining show, you know what I'm saying? In your town, none of that was like, man, it's crazy, man. Just three years ago, I performed on the corner for these five people. She even just a year ago, I came out here and there was only 500 people who came to see me. But today I'm looking at 3,000 smiling faces. It's like the narrative is crazy at that point, but it's a narrative you've been building for the last couple of years. You know what I'm saying? I don't think ours, like think about it. We fall in love with the story. That's all it is. Yeah, it's just a story, bro. And it takes a long time to put together a good story. Think about this, bro. Will Russell be doing what he's doing now if he performed those performances in his backyard, right? The whole bunch of dope clips. We know he got some he got some lyrics, right? So it's just performances him doing his lyrics, right? Then he has some radio performances as well. So he has those backyard performances. He had the radio performances, dope freestyles. But what would happen if you didn't know that that was his backyard? Like how I feel about personally? Or just like what do I think? Would you even know about him or would he be as popping as he is? I don't think the story would be as strong or as strong. Because I think his brand seems to be leaning towards like the humble DIY guy. You know what I'm saying? Like my humble guy, I'm doing this shit no different than like you, you, you could be. He gives off humble to you? Yeah. He don't give off humble to me. He gives off like I'm flexing. I'm killing this shit DIY guy. I think now, like maybe in like like us, like, you know what I mean? Yeah. I think like maybe in the last like two, three weeks, but even in that, like it feels, I get why artists of that caliber feel like they have to move that way because it's still not as respected of a thing. You know what? There's that's a different type of humble. So there's two things, right? One, I always feel like the people who put in the work, hey man, you humble just put in the work because the people who don't put in the work are the ones who have had too big to think they don't got to do it, right? Then two, I don't know if it's humble or overcoming or not or being so about it. To me, LaRussell seems about his business that you don't care about all this fake perception and stuff that a lot of artists won't do stuff because they feel like that's my humble thing or I won't be seen as a certain perception. So like the hustlers are humbled because they know they got to do what they got to do to get what they got to get, right? That's why that's one thing why street artists, y'all complain about these street artists and street music, but boy, these street artists, hey, man, they, oh, I got to pay to do something. Oh, let me go and get the bag. Let me figure that out. Like I got to do X, Y, and Z. They hustle, but like back to LaRussell. All right. If you don't know what's his backyard, if you don't know that he's doing this campaign where you can pay whatever you want, all those things, despite what the numbers are doing, like you said, our story, then the fact he's doing them successful, successfully, that becomes even bigger story, right? And you share and you share. I think his project sold like, I don't know, it was like 1200 units or something. I don't know. I just saw the number and pass him, but like the fans don't even know if that's a big or a little number. They have to tell the story like that. Oh, this is amazing number for independent artists. You know what I mean? This is the top number for independent artists because that could sound little when you just think, oh, well, what did Kendrick Lamar sell? Or you don't, you buy it, you don't even know how much he sells. So it's your job to keep telling the story and make them aware of it. The story is, especially for Andy, like it is the superpower. It is the superpower. So, so you want Russell's killing that and this guy shout out to M tripling again for sharing your story and making a moment out of it, taking that L and flipping it, like whatever y'all paid to get on that stage, I'm sure it's worth it now. You know what I'm saying? Hey man, shout out, shout out to y'all. The last thing I'll say too about the N tripling things I meant to say earlier, but what I respected about that is that like, if you've been at any of these festival stages early enough to see the open ads, you know that's how it usually is anyway. Yeah, bro, it's like they're really just trying to convince, like going back to the fans on no shit, bro, I need to convince the fans of shit with this. I respect him for doing that because like anybody that's ever been there, they already knew, bro. Hey, because what happens with everybody else? Everybody else shared a pic that's on or the view that is just showing them and they make it seem like it was lit as fuck and everybody was there for him. Yeah, that's the game. That's the game. That's the game. And he flipped it by going against it and said, Hey man, it wasn't nobody here. Me and these 13 people, I was here and I had fun, bro. That's what I respect about that shit. That's crazy, man. That's crazy. It's like just not flexing becomes to flex when everybody flexing. Because I think music fans are starting to get trained to be entertained by the more like real side of what it is to be a music artist because there's more indie artists in there are, you know, like majorly popping artists, whatever term we want to call those. So like that's the real story of so many more people, you know, like it's the reality of it. And I think people are starting to kind of get that and like sense that especially it's like a lot of artists are be more like open about shit like that. And then if you are in the game yourself, like you know, you already know, you maybe just won't highlight that moment of yourself, but every artist has has been through that at some point. You know what I'm saying? Like every artist I'm performing in front of 13 people. And I'm like, bro, you're rolling loud just because you're rolling loud, which I think is the biggest learning moment for a lot of artists, especially ones that pay for it. Like you said, like you said, a very important thing at the end. However much you pay for this shit, I'm sure you got your money's worth out of it because of this content thing. But there are so many who go here and they're like, oh, it's rolling loud. Like it's gonna be, I don't know how many people go 50,000 people here. Somebody gonna come watch me. It's like, no, bro, that really might not because nobody knows what you are. Think about that. What are you gonna do with this content beyond this moment? Because this moment might not be as lucrative as you think it's gonna be. But what are you gonna do with this shit on the internet to make it worth it? So I think that's the most important thing because you're right. But if that hadn't happened, I mean, maybe he would have got the value from just having the experience, right? Yeah. Walking the stage. Inspiration and shit. Roll out does a good job. They stay so. I mean, it'd be a cool thing to go through. But yeah, he got easy. I would guess at least 20x return. Bro, I'd be hurt, man, if I was somebody who performed the same day or last year and I only have five people show up. I'm like, dang, bro, I should have did that. I was up here. So in my feelings, I didn't see the vision, man. I should have flexed about how few people showed up. Now you can't do it because he already did it. Like, oh, no, you just copy. If it was me, bro, I would have went home and made a YouTube video about the whole thing. Like, I paid. Well, I mean, I guess we can't, we shouldn't say that. We don't know. But we know. You know, I feel like we know, but we don't know. Yeah, it was a little bit. You know, but I would have made a video, but I perform for rolling out for the first time here. But I would have really I would have milked that shit so much. Now that that can still happen. You can still do I perform first time, even if you not him. But if he has footage, that'd be dope to if you like, you know, peel back and then show that and kind of keep the thing going. That'd be dope. Yeah, bro. If you see this, like that was on the house. Do that. Do what I do.